Digital advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Brokeface is the unpleasant facial contortion and underlying anguish suffered the instant you realize you broke the coverglass on your touch notebook. The effects of Brokeface typically linger past the initial acute facial distortion and persist until a new touchscreen notebook with durable, scratch-resistant Corning Gorilla Glass NBT is acquired. URL: http://corninggorillaglass.com/brokeface

A viking travels through time to finish his building project. Film advertisement created by Heisholt, Norway for XL-BYGG, within the category: House, Garden.

Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for Bank of New Zealand, within the category: Finance.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Because Hellmann's is on the side of food, it now comes packaged with an innovative freshness card that fights food waste by keeping fruits, veggies, and bread fresh for up to 2 weeks longer. Design advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

Film advertisement created by Berlin Cameron, United States for AIG, within the category: Finance.

Film advertisement created by Pereira & O’Dell, United States for New Era Cap, within the category: Fashion.

Film advertisement created by DDB, United States for Art Directors Club, within the category: Professional Services.

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

The Energizer Bunny™ is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. And now, he’s showing off a new and stickier side. Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY. Created by the Energizer® brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualize his endurance and connect with consumers during their most common form of communication. Energizer has released the promo video on social channels to introduce the new sticker pack. The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. “Still Going!™” shows him beating his famous Energizer® drum, while in another that says “OM NOM NOM,” we see him chomping on a carrot. He’s got a jet pack strapped to his back in “Gotta Go,” and he is headed skyward in “YASSS.” Other stickers isolate his iconic features, such as ears, dark shades and pink hands. His head serves as the “O” in an “LOL” sticker. Digital advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Kids believe our parents are superheroes. We decided to prove them right. We invited children to take part in the new Delta's commercial - and with their parents, arranged a special surprise they won't forget any time soon. Experiential advertisement created by Hooligans, Israel for Delta, within the category: Fashion.

Film advertisement created by Publicis, United Kingdom for Morrisons, within the category: Retail Services.

Ambient advertisement created by Karmarama, United Kingdom for White Ribbon Alliance, within the category: Public Interest, NGO.

Film advertisement created by Preston Kelly, United States for YMCA, within the category: Recreation, Leisure.

Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube. Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

Outdoor advertisement created by Ogilvy, Denmark for Ekstra Bladet, within the category: Media.