Encouraging people to become an organ donor comes with challenges. Being reminded of death, ‘tempting fate’ or just wanting to avoid the conversation can create significant barriers. Many report being in favor of organ donation, but fail to register. Approximately 86,000 people across Europe are waiting for a life-saving transplant, of which 16 will die today while they wait. We took on this issue with urgency and poignancy in “Speed Donating”. Speed Donating’s comedic set up and the heightened reality of the ending is what makes it unique and thought provoking. Whilst the speed daters criticize one other, the transplant patient provides authenticity and a powerful change in tone. The patient’s emotional message directed to the audience emphasizes their life-threatening need for a match. It compels the audience to become a donor, which takes just minutes – less time than it takes to speed date.

Film advertisement created by Above+Beyond, United Kingdom for Subway, within the category: Food.

Film advertisement created by The Vault, United States for ESPN, within the category: Media.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United Kingdom for COPI, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Outdoor advertisement created by Kirowski, Hungary for Tesco, within the category: Retail Services.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

I choose to be open to world. I choose to be Sphere. Film advertisement created by Mestra Comunicação, Brazil for Sphere International School, within the category: Education.

Outdoor ads that are also beer fridges that can be opened by virtual friends of the Portuguese beer brand Super Bock by Nylon Agency. Outdoor advertisement created by Nylon, Portugal for Super Bock, within the category: Alcoholic Drinks.

Digital advertisement created by GettingBetter, Spain for Toque Especial, within the category: Food.

Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video. Film advertisement created by Capital C, Canada for Toonies For Tummies, within the category: Public Interest, NGO.

Outdoor advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Production Company: Primo Film advertisement created by Ponce, Argentina for Axe, within the category: Health.