Film advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

While in our market it is common to send luxurious Christmas Gifts, the challenge was to stand out by creating an innovative and disruptive present to send to our clients, with a special message about how important is to stimulate the creative process while thinking about brands. By doing this, we wanted our clients to feel how pleasant -and profitable- can be to think out-of-office, and make a statement about our Ideas Laboratory´s working process. So, we create an original Holiday Greeting Message that transmits the essence of our Ideas Laboratory.Since our investigations showed that the best ideas were thought up in the shower, we wanted to be there. We found the best way to do it: by developing a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity. Direct advertisement created by IDEASLAB, Uruguay for IDEASLAB, within the category: Agency Self-Promo.

Digital advertisement created by McCann, Puerto Rico for State Election Commission, within the category: Public Interest, NGO.

Audio advertisement created by Havas, Costa Rica for BAC Credomatic, within the category: Finance.

Film advertisement created by TBWA, United Kingdom for Westland Horticulture, within the category: House, Garden.

The CCXP is an event in Brazil in the format of a Comic Con. But more than this, it's a pop culture event. In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek. We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fight, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is impossible not to recognize at least one of the references. In less than 48 hours our content managed to make 2.2 million people on Facebook and 70, 000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Direct advertisement created by Havas, France for King Jouet, within the category: Retail Services.

Film advertisement created by Argonaut, United States for Ubisoft, within the category: Gaming.

Outdoor advertisement created by Tribal, Peru for Peru, within the category: Hospitality, Tourism.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Film advertisement created by PureGrowth, United States for Time Warner Cable, within the category: Media.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Are you as passionate about Kerrygold butter and cheese as this guy? Show some love using #IHEARTKG on Twitter, Facebook or Instagram and enter to win a year's supply of butter and cheese + $5,000! Digital advertisement created by Schafer Condon Carter, United States for Kerrygold, within the category: Food.

Film advertisement created by BBDO, United States for Dunkin, within the category: Food.