After watching the #StopTheRobbery video, people are directed to visit 23percentrobbery.com, where UN Women has collaborated with Twitter to encourage users to tweet messages in support of gender equalityfrom the site.The user’s followers will be “robbed” of 23 % of the tweet i.e. 23% of the characters will be blacked out, in recognition of the global gender pay gap. There will also be other social media extensions to create more buzz such as Facebook and Snapchat. Digital advertisement created by Grey, United States for UN Women, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Ambient advertisement created by +Castro Innovation, Argentina for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

At the end of the summer holidays, 2/3 of the French population are already dreaming of their next break. What they find hardest is having to start reaching for the alarm clock again. Based on that very observation and to give the most courageous a real chance of heading off once more, Transavia decided to surprise the earliest of early birds with return tickets across Europe for just €5. Getting the message across to all those super-early risers meant communicating at the crack of dawn. #GoMorning, a 30-minute campaign broadcast from 5:30am to 6:00am across TV, radio and digital channels, and publicised via advertising hoardings in both Paris and Lyon. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.

February 8th marks the beginning of the Chinese New Year, with millions of people around the world coming together to celebrate the Chinese Year of the Monkey. But this year, with momentum building to finally stop the illegal ivory trade and end the years-long poaching war on elephants, WildAid is calling on the world to help make 2016 the first ever Year of the Elephant. Digital advertisement created by Grey, United Kingdom for WildAid, within the category: Public Interest, NGO.

Ambient advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Film advertisement created by We Are Pi, Netherlands for TED, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

People want to give but aren’t always sure how. Stamps For Good gives them a platform to give back to one of 10 incredible charities, and help get others to support too. Digital advertisement created by M&C Saatchi, South Africa for RocketSeed, within the category: Electronics, Technology.

There is no right or wrong way to play Baseball. Just let’s make sure kids keep playing like kids. Let them keep putting an accent on Béisbol. Film advertisement created by Latinworks, United States for MLB, within the category: Sports.

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge. Digital advertisement created by Cuca Escola de Criativos, Brazil for Oi, within the category: Electronics, Technology.

An emblematic museum in Paris, the Musée de l’homme, takes a bold step to denounce racism as the French elections come upon France in May. The museum's first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior. Using an innovative app called CHROMA that detects and captures the color of people's skin, the museum has designed its exhibition featuring personalized posters of people. Using this application, the museum will then ask all of France and the whole world to become ‘the colors of the exhibition’. Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Integrated advertisement created by Leo Burnett, France for Musée de l’homme, within the category: Recreation, Leisure.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Digital advertisement created by McCann, United States for MasterCard, within the category: Finance.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

For Crime Victims’ Rights Week (April 8 to 14, 2018) this year, MADD is releasing a new public service announcement highlighting the devastating impact that drunk driving has on its victims. It features an injured victim, Philip Ormston, who was hit by a drunk driver suffering a traumatic brain injury that has left him unable to speak, swallow, walk or talk. MADD is grateful to Dallas-based companies The Marketing Arm and ATK PLN for producing and donating the creative and informative PSA.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

Film advertisement created by SuperHeroes, United States for Setapp, within the category: Electronics, Technology.