Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Digital advertisement created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.

Experiential advertisement created by Imperial Leisure, United Kingdom for Kodak, within the category: Electronics, Technology.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours. Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Grey, Malaysia for WWF, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

In the Newport Beach Film Festival trailer, “Play: The Power of Ideas," we see two divorcees completely lost in their own pattern of conflict as their little boy retreats to his toys. A jarring series of events quickly unfold in the outside world -- all seemingly triggered by the boy's imagination. "Play: The Power of Ideas" will open the festival and screen before each of the 350 films on this year’s program. Digital advertisement created by Garage Team Mazda, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

Ambient advertisement created by Cossette, Canada for Salvation Army, within the category: Public Interest, NGO.

Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.

Digital advertisement created by Oppermanweiss, United States for Tullamore Dew, within the category: Alcoholic Drinks.

The Animal Detecting Billboards were temporally installed on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill accidents made it possible to run an outdoor campaign which let drivers experience the benefits of BMW's safety system right there where it was most relevant while driving on the road at the most dangerous time. Outdoor advertisement created by Demner Merlicek & Bergmann, Austria for BMW, within the category: Automotive.

In a world, that presents tons of different possibilities to work our, everyone has their personal motivation to do sports. We present what does connect all of them, no matter how little or big the reason behind might be.