Film advertisement created by BBDO, United States for California Coastal Commission, within the category: Public Interest, NGO.

Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi service and help of creative digital agency WNM.Digital produced an outstanding project (promo campaign) for Battlefield 1 in Russia. All “Battlefield” equipment was installed in 10 Ford Galaxy cars, which were reconstructed into special “gamecars”. Large screen monitor, a subdued lighting, powerful acoustics with subwoofer in trunk and a gamepad — car interior turned into snug and groovy show-room with an awesome game-space. “Battletaxi” randomly take orders and are an absolute jack-pot for taxi users. BattleTaxi passed the strength test by popular bloger Anton Logvinov Content advertisement created by WNM.Digital, Russia for Battlefield, within the category: Gaming.

Film advertisement created by TMW, United Kingdom for John Lewis of Hungerford, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Israel for The Aguda, within the category: Public Interest, NGO.

Animation video for Higher School of Economics. Film advertisement created by Svetly Story, Russia for Higher School of Economics, within the category: Education.

Film advertisement created by Beattie McGuinness Bungay, United Kingdom for Rubicon, within the category: Non-Alcoholic Drinks.

Clickbait has a negative association, tricking people into clicking on wild and crazy stories or images. In this unique campaign, Big Brothers Big Sisters of Tampa Bay is using it in a positive way to surprise people and grab their attention. The initiative enlists the help of the often ridiculed, wacko ‘Florida Man’ himself, by letting him do what he does best: bring the crazy. When eager users click, to have another laugh at the Florida Man’s expense, they are instead surprised with a rewarding mentorship experience. The initiative piggybacks on actual trending Florida Man headlines, to leak equally outrageous Florida Man headlines created by 22squared. The message is also being pushed out organically with replies in the comments of actual trending Florida Man stories across social media. 22squared is using donated native content to specifically geo-target Tampa area men. Digital advertisement created by 22squared, United States for Big Brothers Big Sisters, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Film advertisement created by Havas, United States for Air Wick, within the category: House, Garden.

Film advertisement created by McCann, Czechia for Czech Insurance Association, within the category: Public Interest, NGO.

Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace. The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English. Direct advertisement created by TBWA\RAAD, United Arab Emirates for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Patak's, within the category: Food.

Film advertisement created by BBDO, France for Masterkoo, within the category: Retail Services.

An emblematic museum in Paris, the Musée de l’homme, takes a bold step to denounce racism as the French elections come upon France in May. The museum's first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior. Using an innovative app called CHROMA that detects and captures the color of people's skin, the museum has designed its exhibition featuring personalized posters of people. Using this application, the museum will then ask all of France and the whole world to become ‘the colors of the exhibition’. Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Integrated advertisement created by Leo Burnett, France for Musée de l’homme, within the category: Recreation, Leisure.

Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.