Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Digital advertisement created by The Viral Factory, United States for Samsung, within the category: Electronics, Technology.

Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.

Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. Digital advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak’s youth-oriented ‘SO Kodak’ campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak’s m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. Film advertisement created by Partners + Napier, United States for Kodak, within the category: Electronics, Technology.

Trans United Fund was founded on the conviction that nothing is more transformative than trans people and our families sharing their lives authentically. For too long, the voices of bullies who play to the public's worst fears and demonize our community have been the loudest. For too long, trans people and our families have been kept out of the spotlight for fear that the truth of our lives would be 'off message.' This ad shares the story of three incredibly loving mothers and their children. The story of a mother's love, dreams and hopes for her children and fierce commitment to protect them is something that all Americans understand. Digital advertisement created by Trans United Fund, United States for Trans United Fund, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Pearson, within the category: Education.

In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. Film advertisement created by Humanaut, United States for Home Paternity, within the category: Health.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road. AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends. This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond. Direct advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Condom brand SKYN® is celebrating with Australia. Yesterday,, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honor the occasion, SKYN® and its agency Sid Lee Paris released a special film, “Yes Yes Yes”. The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale. Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by BBDO, Croatia for Ožujsko, within the category: Public Interest, NGO.

Film advertisement created by JOAN Creative, United States for Virgin Hotels, within the category: Hospitality, Tourism.

Direct advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Ireland's leading media brand, the Irish Independent, reminds the people of Ireland that to make better choices in life, you need to be better informed.

Ambient advertisement created by Eric Mower and Associates, United States for Domtar, within the category: Industrial, Agriculture.