Production: Le Potager Prod. Film advertisement created by BBDO, France for Carte Noire, within the category: Non-Alcoholic Drinks.

Canadian single mothers struggle every day just to provide the basics for their children. However, most people don't realize this problem even exists. As a society we're completely obsessed with celebrity culture. But what if we cared about people in poverty as much as we care about celebrities? Film advertisement created by DDB, Canada for WoodGreen, within the category: Public Interest, NGO.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Film advertisement created by Rosapark, France for Brother, within the category: Electronics, Technology.

Film advertisement created by Bensimon Byrne, Canada for White Ribbon, within the category: Public Interest, NGO.

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

see the work at http://outofthedark.tv 'Out of the Dark'  is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes. Technical Director:Sun Komen Digital advertisement created by BBDO, United Kingdom for Proviz, within the category: Fashion.

Film advertisement created by McCann, United States for Pandora, within the category: Recreation, Leisure.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

The reality of women soccer is really different from the one of men. While in the male soccer there are millionaire contracts, most of the women professional players don’t receive any payment to play. So to the FIFA Women World Cup campaign, we decided not to do another fancy soccer campaign presenting the players as heroes, instead, we decided to show some of the struggles that the players have to face in a daily basis. Integrated advertisement created by Grey, Argentina for Telemundo, within the categories: Media, Sports.

Production Company: Troublemakers.tv Film advertisement created by DDB, China for Amazon, within the category: Electronics, Technology.

As advertisers, time dictates our entire creative process. Late night brainstorming. Last minute fire drills. And a constant barrage of shifting deadlines. Adobe helps us tackle these challenges daily. So when they asked us to remix their logo, we wanted to shine a light on the delicate relationship between creativity and time. Digital advertisement created by EVB, United States for Adobe, within the category: Professional Services.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ogilvy, Chad for Volkswagen, within the category: Automotive.

Film advertisement created by BBDO, United States for SAP Concur, within the category: Finance.

The purpose of this ad was to call attention to the value of the Toyota Camry: the multitude of features in the vehicle, available at an incredible offer. Our media strategy informed us that our target audience was highly active online. With that knowledge, we set out to develop a piece that felt contextual in its placement (The ad ran exclusively online via pre-roll and social media outlets). The media, along with the insight that short instructional cooking videos were highly trending online content, led us to this concept. We also knew that our target was family-oriented and sought out recipe videos for meal suggestions. These videos have a high retention rate and thus provided us a way to engage our audience. Using this metaphor allowed us to crystallize our message: The Toyota Camry packs in amazing “ingredients” (features) that meld to produce an incredible, affordable product the whole family would enjoy. Digital advertisement created by C-Com Group, United States for Toyota, within the category: Automotive.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.