Film advertisement created by Laughlin Constable, United States for Fleet Farm, within the category: Retail Services.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Co+, Denmark for B.LAB, within the category: Health.

Film advertisement created by Serviceplan, United Arab Emirates for Dubai Internet City, within the category: Industrial, Agriculture.

How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest. Experiential advertisement created by TBWA, Netherlands for Albert Heijn, within the category: Retail Services.

Film advertisement created by Mark+, Brazil for Hyundai, within the category: Automotive.

Site: http://www.doritos.nl Fitzroy Amsterdam has developed a very bold new campaign for the new Doritos flavour: Sensational Salsa. An online campaign within the Benelux, which gives young people the chance to invite two complete strangers to form a threesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuck with each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. Skip or Trip is played on a night version of Google Maps in which young people can locate themselves (addresses) on the map. They are given the opportunity to form exciting threesomes, in the wee-hours of the night, with whom to discover the nightlife of Moscow, Istanbul and Berlin. Digital advertisement created by Fitzroy, Netherlands for Doritos, within the category: Confectionery, Snacks.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Director: J.J. Adler Audio advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Film advertisement created by Looney Advertising, United States for Audubon Society of Rhode Island, within the category: Public Interest, NGO.

The What Diversity Gives Us site asks a simple question, “What have [blank] done for America anyway?” Filling in the blank generates a curated list that highlights the contributions of various ethnic groups and other underrepresented identities to American culture, medicine, science, entertainment and nearly every facet of society. For example, searching “Mexicans” yields contributions including the artificial heart, e-books and popcorn. Searching “Muslims” results in surgery, chess and YouTube. Each contribution is linked to a source web site. The site includes a link to the ACLU, encouraging visitors to take action and donate. www.WhatDiversityGivesUs.com Digital advertisement created by Dailey, United States for Dailey, within the category: Agency Self-Promo.

Film advertisement created by Propaganda, Brazil for Movimento Bandeiras Brancas, within the category: Public Interest, NGO.

Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. Digital advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

Dr. Dadlani saved Will’s life. Will’s big sister wrote Dr. Dadlani a letter to say “thank you.” Film advertisement created by &Barr, United States for Nemours, within the category: Health.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Ambient advertisement created by FCB, Portugal for Portuguese Cardiology Foundation, within the category: Public Interest, NGO.