Campari and FamousGrey decided to shed a new light on the aperitive moment by introducing 4 various types of coasters that can be used as well-balanced photofilters for smartphone cameras. The Italian aperitifs brand makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. This exclusive collection of four designer coasters can be used as photofilters where light and colours play a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. A change in light intensity or the slightest movement can give a total different, but equally special result. Experiential advertisement created by Grey, Belgium for Campari, within the category: Alcoholic Drinks.

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera. Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Aflac dives head-first into the humorous insurance segment with "Buff Duck." The :30 sec video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers. In "Buff Duck," an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down. Content advertisement created by Dagger, United States for Aflac, within the category: Finance.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. www.gobacktoafrica.com/ Digital advertisement created by FCB, United States for Black & Abroad, within the category: Hospitality, Tourism.

The Fender Custom Shop Founders Design 30th Anniversary Documentary intercuts archival footage and photos alongside present day interviews with eight of the original, influential Founding Master Builders who brought the historic shop to life. Reflecting on thirty years, their one-of-a-kind handcrafted Fender Custom Shop guitars remain as legendary today as the icons who wielded them throughout history including: Eric Clapton, Bob Dylan and many more. Follow along as they reflect on the early days of the Shop; their Founders Design Project guitars created for Fender Custom Shop's 30th anniversary in 2017; and the camaraderie they still share. Content advertisement created by A-Frames Creative, United States for Fender, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, United Kingdom for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by Langoor Digital, India for Epson, within the category: Electronics, Technology.

FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Two A.I.’s — one older generation and one newer — wander through a looking-glass of a limbo world, gazing at humanity’s past and present in search of humans who might carry the torch into humanity’s future -- and give what knowledge they can, in hopes that we may one day solve the problems we'll face in the future. This is a branded short film for the Japanese technologies company, HITACHI, where the company was seeking to find a way to tell an emotional story about the many crises we face as a human race, and our relationship to artificial intelligence. It was a unique situation where a technologies company sought to craft an abstract, art-driven and hypothetical film as a vessel to spread an important message to anybody developing artificial intelligence: that we must do so quickly and with a moral compass, in hopes that one day AI will be advanced enough and driven by empathy to help human beings solve potential crises together... as AI, being one of our greatest creations, may be the essential factor in ensuring the survival of the human race.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Tourism Victoria employs futuristic phone booths to deliver a uniquely Victoria experience to consumers via tablet-based telephones offering first person point of view video tours of key attractions. At random times during the day the tablet telephone rings and consumers are connected via live video chat with a Tourism Victoria representative giving away two night stays and cash! www.victoriacalling.com Ambient advertisement created by Inventa, Canada for Tourism Victoria, within the category: Transport.

It's best if you watch it directly on YouTube: http://www.youtube.com/watch?v=Elo7WeIydh8 Platform: Linked videos on YouTube. BooneOakley believes it is the first ad agency to put its website on YouTube. Contextual theme: Story of Billy, the disastrously failed marketing director. Digital advertisement created by BooneOakley, United States for BooneOakley, within the category: Agency Self-Promo.

Film advertisement created by Bold, Saudi Arabia for Domino's, within the category: Food.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.

It's 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes. And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month. So, between the dates of Fathers’ Day and the 2021 Metro Manila Pride March, Globe released a film celebrating the idea of Proud Fathers’ Day. Featuring dads who learned pride from the courage of their own children. Film advertisement created by Publicis, Philippines for Globe, within the category: Electronics, Technology.