Concern are a charity that carry out aid work which reaches the world's poorest, no matter where they are. Sometimes that means the only way to access people is on foot. We needed to tell the story behind the charity's workers in a way that a new, younger audience would understand because right now the perception is that Concern is "old and stuffy". To do this we decided to tap into their world and use a medium they actively engage with, vlogs. We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell. Film advertisement created by Guns or Knives, Ireland for Concern, within the category: Public Interest, NGO.

In May 1941, one of the most iconic events in the 20th century occurred—the Bismarck was sunk. However, the new generation is reluctant to learn history in traditional formats. To make sure the importance of this event was never forgotten, World of Warships (a game focusing on naval warfare of WWI and WWII) and Sabaton (the Swedish power metal band who write songs about iconic battles through the ages) joined forces. The result of the collaboration was a modern retelling of the Bismarck’s last stand in the form of a music video. The video is historically accurate to the last breath and the battle scenes were recreated using 3D models and assets from the game. Film advertisement created by The Agency, Belarus for Sabaton, within the categories: Gaming, Music.

Direct advertisement created by Latinworks, United States for Interdys, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

Digital advertisement created by proof., Bulgaria for Skaptoburger, within the category: Food.

Film advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.

Film advertisement created by Garbergs, Sweden for City Gross, within the category: Retail Services.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by Publicis, Australia for Hahn, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

Film advertisement created by Extreme Group, Canada for Downtown Halifax Business Commission, within the category: Professional Services.

Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.

Integrated advertisement created by The Community, United States for The California Immunization Coalition, within the category: Public Interest, NGO.

Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Malaysia for Durex, within the category: Health.

Film advertisement created by BBDO, Argentina for Nike, within the category: Fashion.