Film advertisement created by Misfits Content Creators, United Arab Emirates for Tajawal, within the category: Hospitality, Tourism.

The live stunt advertised digital Swisscom TV 2.0, where best Live Sport meets best entertainment. Digital advertisement created by República, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by Havas, Australia for Amazon Alexa, within the category: Electronics, Technology.

You'll only know if you'll make it or not, only if you make an attempt to do it in the first place. This #InternationalWomensDay, we wanted to celebrate the stories and rejoice in the journeys of 5 such women who dared to push the barriers and go beyond the limits. Film advertisement created by Quick Brown Fox, India for DLF Mall of India, within the category: Retail Services.

Digital advertisement created by Y&R, United States for MTV, within the category: Media.

Digital advertisement created by Isobar, Russia for Donstroy, within the category: House, Garden.

Film advertisement created by JOAN Creative, United States for Virgin Hotels, within the category: Hospitality, Tourism.

Digital advertisement created by Miami Ad School, Argentina for Apple, within the category: Electronics, Technology.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

To promote the world premiere of Star Trek: The Starfleet Academy Experience at Canada Aviation and Space Museum, Acart Communications developed an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit, and on Social Media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a “paid” front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, https://twitter.com/jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS. Integrated advertisement created by Acart, Canada for Canada Aviation and Space Museum, within the categories: Education, Hospitality, Tourism.

Ambient advertisement created by DDB, Peru for América TV, within the category: Media.

Audio advertisement created by Publicis, Spain for Dacia, within the category: Automotive.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

A sweet reminder about breast cancer awareness. Ambient advertisement created by BBDO, Costa Rica for Spoon, within the category: Public Interest, NGO.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

Film advertisement created by Dziadek Do Orzechow, Poland for Dziadek Do Orzechow, within the category: Agency Self-Promo.

Task: To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain. Solution: We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain. Results: Budget – close to 0. The number of calls Taxi PIATNITSA in the rain increased by 30%. Digital advertisement created by AIDA, Belarus for Taxi Piatnitsa, within the category: Transport.

The campaign is based on the idea that a little goodness can lead to greatness. To bring the idea to life, random people on the street were asked to take the first step of learning a musical instrument by learning a single note. Those interactions were filmed – the successes and the failures – and edited into a video that turned a little goodness into the embodiment of greatness – a classical symphony. With the help of 100 participants, 23 different musical instruments, and one courageous teacher, part of Offenbach’s “Orpheus in the Underworld” was created. Digital advertisement created by BBDO, United States for goodnessknows, within the category: Confectionery, Snacks.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.