Producers: Ronni Madsen, Jan P. Film advertisement created by M2Film, Denmark for Midttrafik, within the category: Transport.

Film advertisement created by St Luke’s, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.

Digital advertisement created by The Gild, United Kingdom for Molton Brown, within the category: Health.

Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger reduction communications moves away from traditional shock tactics, prompting drivers to think differently about their speed by reframing it through the eyes of those closest to them. New research, commissioned by TfL, has identified that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, and almost 30 per cent of car passengers, would feel uncomfortable asking a friend or family member to slow down. This worrying statistic suggests that many drivers may be driving in London unaware that they are driving at an unsafe speed and that their passengers feel uncomfortable about this. 103 people have tragically died on London’s roads already this year and analysis by TfL of historical casualty figures recorded by the Police suggests that speed accounts for 37 per cent of all deaths and serious injuries. Collision data from around the world is very clear. It shows that the faster a vehicle is travelling; the more likely a collision will occur because the driver has less time to react, stop or avoid the collision; and the more severe an injury resulting from the collision will be. While many people driving may feel they are driving safely by adhering to speed limits, their speed may be considered unsafe due to other factors, such as being near to a school, a busy location with many other road users, weather conditions, turning at a junction or driving over or through speed restrictions too quickly. The TV spot shows this all too often reality, with the camera focusing on the passengers in the car; children and adults with an internal monologue. The reactions on their faces perfectly highlight the insight that even if the driver isn’t watching their speed, everybody else is. Similarly a powerful out of home print campaign features close up shots of passengers in the car; their eyes wide. Film advertisement created by VCCP, United Kingdom for Transport for London, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, India for Tata, within the category: Automotive.

It’s been 40 days of quarantine here in Germany, so we decided to celebrate it by creating Koronaoke, a Youtube channel with classic karaoke hits rewritten to get people in the mood for the pandemic times. Each song approaches a slightly different covid topic, common to all during the lockdown. “I Love Rock ‘N Roll”, also known as “I ran out of toilet roll” pokes fun of people’s bad behavior on stockpiling and emptying shelves unnecessarily. “I want it that way” makes reference to the interrupted sex life, experienced by many singles during the isolation period. And finally “Bohemian Rhapsody”, which reminds people what happens when people don’t stay at home.

Creative Director: Hugh Todd Film advertisement created by Leo Burnett, United Kingdom for Co-op, within the category: Public Interest, NGO.

Digital advertisement created by PMK BNC, United States for Audi, within the category: Automotive.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Audio advertisement created by Godfather, United States for Zycazin, within the category: Pharmaceutical.

Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards. During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it… even some very unexpected guests. Film advertisement created by Ogilvy, China for Sprite, within the category: Non-Alcoholic Drinks.

Part hairdresser, part entrepreneur, Jawed Habib Hair Expert has taken the Indian hairdressing business by storm. And there's no stopping him. Not just yet though. Jawed Habib (JH) group of companies and associates is one of the leading hair & beauty salon and academy chains in India. They have evolved over the last 3 generations and have adopted the science of understanding and styling hair and not merely cutting or using styling products. Brillare has associated with JAWED HABIB to endorse their hair rejuvenation product.

Integrated advertisement created by Africa, Brazil for The Nature Conservancy, within the category: Public Interest, NGO.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire. Content advertisement created by Green Cave People, United Kingdom for Maersk, within the category: Professional Services.