Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

PlayStation brings the peseta back 16 years after the euro comes to Spain. With this idea by TBWA\España, PlayStation wants its fans to revive the nostalgia for the original PlayStation, which arrived in Spain in 1995, from the second they purchase it. But why buy it in pesetas if we no longer use pesetas? In light of the success of pre-orders of the console, the idea is that, instead of rushing to the store on launch day (3 December) to get one of the few available units, you will have to rush to get pesetas. So, the best way to get a PlayStation Classic is by pre-ordering it in pesetas from 27 November in any GAME store, which has more than 270 outlets in Spain. The action was published over PlayStation and Game social media and via a graphic point-of-sale campaign. Digital advertisement created by TBWA, United States for PlayStation, within the category: Gaming.

Ambient advertisement created by Saatchi & Saatchi, South Africa for Tuffy, within the category: House, Garden.

This campaign shows a big co-working between two brands (Renault-Polar), and how each fits in other, getting a mix focused by sport to wake up the adrenaline. Film advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Brazil for Skol, within the category: Alcoholic Drinks.

A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

A campaign to show everyone what fun you can have while working out at Crunch Gym, while reinforcing the philosophy of ‘No Judgments’. We want everyone to see that working out doesn’t have to be a drag.” Film advertisement created by Strawberry Frog, United States for Crunch Fitness, within the category: Recreation, Leisure.

Film advertisement created by Wexley School for Girls, United States for Sparkling Ice, within the category: Non-Alcoholic Drinks.

We did a digital campaign in which our smartphone witnessed the best moments of the 2018 World Cup in Russia. Digital advertisement created by mcgarrybowen, Mexico for Huawei, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by Periscope, United States for Trolli, within the category: Confectionery, Snacks.

There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. We created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. If you look inside you will see just a begging girl. But if you take a photo using the camera flash, the picture will change. With a low production budget and a zero budget for the promo we had 5,647 flashes for three days. These people not just saw the installation. These people took photos. Photos they save on their phones and cameras. Photos they will show to someone else. After Kyiv Light Festival the installation moved to AkT, contemporary art gallery. Now, this installation is permanently exhibited in Odessa. Experiential advertisement created by ANGRY, Ukraine for UN Organization for Migration, within the category: Public Interest, NGO.

The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric cars in its class. Equipped with Volvo’s intelligent T8 Twin Engine, it generates 407 horse power to provide a V8-like performance, yet with far more fuel-efficiency and far less carbon emissions, while having zero-emissions capabilities on Pure electric mode. As the S90 T8 was expected to arrive during the peak of the thunderstorm season in Thailand, Volvo Car Thailand and GREYnJ United seized the opportunity for an unconventional campaign that paralleled the car’s uncompromising power to the most powerful, yet purest, form of electrical power on Earth. At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a giant billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page. Outdoor advertisement created by Grey, Thailand for Volvo, within the category: Automotive.

Now in its third "season," the Classic Dad original series Lawn Whisperers is back and sponsored by Scotts. The series follows three guys obsessed with their lawns. Film advertisement created by Bandolier Media, United States for Scotts, within the category: House, Garden.

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks. Digital advertisement created by FCB, New Zealand for SPCA, within the category: Public Interest, NGO.

Film advertisement created by Acne, Sweden for Svenska Freds, within the category: Public Interest, NGO.

Too many kids grow up in a family affected by alcohol, and too often kids become their parent’s parent. In this story a young boy takes care of his father, clean up his mess, and makes him lunch, with a hidden message. Film advertisement created by Hjaltelin Stahl, Denmark for Alkohol & Samfund, within the category: Public Interest, NGO.

Digital advertisement created by De Vloer, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Digital advertisement created by Never Hide, United States for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.