10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish. Digital advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

QUOI ? LE SOJA PEUT ETRE GOURMAND !
Avec Les Petits Plaisirs Soja de St Hubert, bien sûr que oui !
 
Depuis toujours, St Hubert s’engage à proposer des produits qui allient plaisir et nutrition, et ce n’est pas aujourd’hui que les choses vont changer.
Grâce à une gamme de délicieux desserts alliant les bienfaits du soja à la gourmandise du chocolat noir extra ou de vrais morceaux de fruits, St Hubert compte bien surprendre vos papilles.
 
Une surprise aussi bien gustative que publicitaire grâce à la nouvelle campagne décalée imaginée par l’agence CLM BBDO.
En effet, pourquoi faudrait-il être obligatoirement sérieux quand il s’agit de soja ?
A ça, le réalisateur Julian Pugsley répond par deux comédies dans lesquelles tout le monde, humains et animaux, se retrouve surpris par autant de gourmandise dans un dessert au soja.
 
La campagne est diffusée en France du 19 octobre au 19 novembre.

Les Petits Plaisirs Soja® St Hubert, avouez que c’est bon !

Film advertisement created by Grupo Gallegos, United States for JC Penney, within the category: Retail Services.

Film advertisement created by Ogilvy, United Kingdom for Persil, within the category: House, Garden.

Jiffy Lube celebrates the competitive spirit of college football’s Rivalry Week in new short-form videos for ESPN’s Snapchat Discover channel. The three spots were produced and edited in-house by agency of record J. Walter Thompson and are hosted on a new landing page, rivalry.jiffylube.com. Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Ambient advertisement created by Leo Burnett, Germany for Goodyear, within the category: Automotive.

Just Dance - You never know someone until you dance with them - Film Sarah

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Land O'Lakes, within the category: Confectionery, Snacks.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by TRY, Norway for DnB, within the category: Finance.

Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Film advertisement created by TBWA, Canada for Leucan, within the category: Public Interest, NGO.

A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Film advertisement to encourage aspiring young talents to participate in the Finnish Young Lions competition. Digital advertisement created by Mirum, Finland for Young Lions, within the category: Professional Services.