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Design-driven animation & production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command. The shorts will also be shared via their social channels and YouTube channel. Featuring the real stories of three Marines, the “A Fight to Win” short films in the series use a mix of live-action and animation to capture the exact life-altering moment each one experienced on the battlefield or in training, which inspired them to make a positive difference, during and after their service. To view the “A Fight to Win” shorts, please visit: www.marines.com/what-we-do/a-fight-to-win.html Digital advertisement created by JWT, United States for Marine Corps Recruiting Command, within the category: Public Interest, NGO.
Brokeface is the unpleasant facial contortion and underlying anguish suffered the instant you realize you broke the coverglass on your touch notebook. The effects of Brokeface typically linger past the initial acute facial distortion and persist until a new touchscreen notebook with durable, scratch-resistant Corning Gorilla Glass NBT is acquired. URL: http://corninggorillaglass.com/brokeface
A viking travels through time to finish his building project. Film advertisement created by Heisholt, Norway for XL-BYGG, within the category: House, Garden.
Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.
Digital advertisement created by School of Visual Arts, United States for Bacardi, within the category: Alcoholic Drinks.
Film advertisement created by BBDO, New Zealand for Bank of New Zealand, within the category: Finance.
URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.
The jobsite Infojobs presents the commercial "Lion", which launches the new business valuation service available on the platform. In Brazil, the idiom "killing a lion a day" is widely used in the corporate environment, and means overcoming a difficult challenge every day. With that on mind, the film shows a young man arriving at a company on his first day of work when he is surprised by an absurd situation: an employee's fight with a lion in a meeting room. Regardless of the situation, an old company employee tries to calm him down. In addition to national broadcasts on open TV, the commercial was released in 15'' and 6'' versions on the internet. Film advertisement created by BBH, Brazil for InfoJobs, within the category: Professional Services.
Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.
Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.
Sometimes when you own a home you can find yourself in an ugly situation where you need to sell it fast and move on with your life. In the first spot for HomeVestors®, we see a family living in a home with obvious foundation problems – everything is tilted. They are in their kitchen having dessert. The husband asks his wife to pass the pudding. When she sets the dish in front of him it slides off the table. The voiceover says, “When things get ugly call the We Buy Ugly Houses People.” The spot is resolved with a HomeVestors® employee showing the couple how he can help them by buying their house. The second spot involves an errant husband. Kiran, of The Cavalry Productions, directed these comedic spots (part of a 3-spot campaign) for the HomeVestors brand. Film advertisement created by Calise Partners, United States for HomeVestors, within the category: Professional Services.
URL: http://pinterest.com/peugeotpanama We created a car showcase on the hottest network in 2012, Pinterest. Inviting people to pin on our boards and creating a puzzle contest to drive traffic to our fb fan page and website. Digital advertisement created by DDB, Panama for Peugeot, within the category: Automotive.
For the Brit Awards 2016, MasterCard wanted to create a new Priceless Surprise. So we brought together 6 cover artists who had previously posted on Youtube one of the most covered song in 2015: Uptown Funk. The 6 artists - Anna Shields & Blair Crichton, The Ayoub Sisters, Ross Campbell and John Atkins - were told they were doing a documentary about Mark Ronson’s fans…before arriving in the iconic Music studio of Abbey Road and realising that they were going to create a brand new cover together, produced by Mark Ronson himself. full-length version of song https://www.youtube.com/watch?v=wMsrFzQbKhA&feature=youtu.be&list=PL2w... Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.
Digital advertisement created by Thinkmodo, United States for CFG, within the category: Media.
The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster. A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further Film advertisement created by R/GA, China for Nike, within the category: Fashion.
Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.
Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.
Earlier this week, the VR headset was crowned the Christmas gift of 2016, proving that Virtual Reality has made its big breakthrough, even on the consumer market. Now, in the days counting down to this black Friday, the Swedish Society for Nature Conservation (SSNC) wants to challenge this idea. They present you with this alternative: “Natural reality” – a clever and climate friendly 360 experience, available for everyone and honoring the beautiful Swedish nature. Film advertisement created by Bloomy Ideas, Sweden for Swedish Society for Nature Conservation, within the category: Public Interest, NGO.
A different kind of car ad. Aimed at a specific audience. In the UK car enthusiasts are called ‘Petrol Heads’. This car was introduced into the hot hatch market and has really got heads turning. The car is a great entry to this market and the Petrol Heads don’t quite know what to make of it, as it certainly wasn’t expected from Hyundai… at least not in the UK. The Petrol Head debate has begun. Can Hyundai now convince the Ford or Golf enthusiast to consider another badge? Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.
Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on popular news aggregator Reddit to trigger a short squeeze of GameStop stocks, causing the big wolves of Wall Street to lose billions of dollars. For many, this moment represented both a protest against the current economic system and a symbol of a generational change in the culture of investing. Power had begun to shift away from stereotypical stockbrokers and toward the sometimes outlandish, app-empowered inhabitants of the internet - casual investors depicted as sitting in front of dual monitors on the edge of their seats, slurping bowls of ramen noodles while celebrating the fickle market’s epic highs and opportunistic lows. Among these financial revolutionaries was the team at Simply Food, one of the largest privately-owned food manufacturers specializing in premium vegetarian instant ramen and rice products. Today, in celebration of those pioneering GameStop investors, Simply Food launches a unique instant noodle bowl to commemorate this epic financial event — the HODL NOODLE. Flavored with mushroom, vegetable seasoning and “the painful tears one sheds from HODL-ing,” this limited edition product is a decidedly satirical and tongue-in-cheek meme brought to life – the perfect meal for our internet age.