Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.

The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from "Smart is not really a car" into being true believers and advocates of the Smart. Ambient advertisement created by BBDO, Russia for Smart, within the category: Automotive.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Jamin, the largest candy store in the Netherlands we introduced ChocoTweets. We changed a tweet poem into real 140 chocoletters during the Sinterklaas period. Sinterklaas (Saint Nicholas)is the Dutch version of Santa Claus and visits Holland by boat every year. Children receive chocolate letters, small presents and everyone – young and old – writes each other Saint Nicholas poems. This year Jamin made the Saint Nicholas poem extra special, and more importantly, extra yummy. Because Jamin transforms your Saint Nicholas poem into a delicious ChocoTweet. On december 5th (Saint Nicholas birthday )the most popular ChocoTweets will be turned into real, delicious Jamin chocolate letters. Ambient advertisement created by JWT, Netherlands for Jamin, within the category: Food.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU». Inspired by the global campaign “If Artificial Intelligence could dream, it would dream of the new Audi A5”, the agency demonstrated a man’s main advantage over Artificial Intelligence — Artificial Intelligence is able to set the standard and create an ideal car but it will never sit behind the steering wheel of its creation. The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. Experiential advertisement created by Departament, Russia for Audi, within the category: Automotive.

For some people with Parkinson's, freezing isn't a choice, it's part of everyday life. Film advertisement created by Innocean, United Kingdom for Parkinson’s UK, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United Kingdom for Cineworld, within the category: Recreation, Leisure.

Film advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

As part of a ten-year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with FF Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ ​ Albert Camus. Film advertisement created by FF, China for Tmall, within the category: Retail Services.

Film advertisement created by Plasenta, Turkey for Doğadan, within the category: Health.

Digital advertisement created by Scorch London, United Kingdom for Twinings, within the category: Non-Alcoholic Drinks.

Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911. The Gaming experience: http://50years-911-en.porsche-events.cn Demo Video: http://youtu.be/lrb4TB8YeiA Film advertisement created by Fred & Farid, China for Porsche, within the category: Automotive.