Digital advertisement created by Shout, Sweden for Liseberg, within the category: Recreation, Leisure.

Film advertisement created by NINETEEN84, United Kingdom for Shawarma Republic, within the category: Food.

Team One is breaking its first creative for Slingshot during March Madness. The brash strategy is aimed at reaching Slingshot’s target audience of “Broken-DNA Thrill-seekers,” who index high for adrenaline and attention. As that name implies, this is a segment that loves to take risks and sees themselves as “self-made” and “the life of the party.” These consumers tend to be middle-age males with discretionary income ($100k+) and aligns well with March Madness demographics. Film advertisement created by Team One, United States for Polaris Slingshot, within the category: Automotive.

In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Canada for Wedding Republic, within the category: Professional Services.

URL: http://www.snowdenoutofoffice.com This holiday Amnesty International wants you to change your ordinary voice message and Out of Office reply to a personal message from Edward Snowden. Edward Snowden is facing charges in the United States for revealing mass scale global surveillance of private communication including phone calls and e-mails. According to Amnesty International Snowden is a whistleblower, not a criminal. Amnesty strongly urges President Obama to grant Snowden a Presidential pardon before he leaves office on January 20. Your phone and your email are private communication channels subject to mass surveillance. What better way to help spreading the word than letting Edward Snowden himself deliver your voicemail and holiday Out of Office reply? The messages are available at snowdenoutofoffice.com. On the site you can also sign a letter demanding the immediate pardon of Snowden. Amnesty International states that no one should be punished for speaking out about violations of human rights. Digital advertisement created by Garbergs, Sweden for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Platige Image, Poland for Tom Clancy's, within the category: Gaming.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

Film advertisement created by Pereira & O’Dell, United States for Ad Council, within the category: Public Interest, NGO.

Digital advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

New project for AIB and the Gaelic Athletic Association by Rothco. The banking group are back on 1st March with a third season of their ultra successful branded entertainment documentary series The Toughest Trade. I thought your readers may be interested in the nature of the brand and sports partnership as well as the professionals athletes involved in the series. To test the theory that amateur GAA players can compete at the very top level, the show takes local GAA stars and launches them into a variety of professional sports from around the world. This series, Donegal footballer Michael Murphy is tested to his limits as he joins top rugby side Clermont Auvergne. In return, Welsh rugby star Shane Williams takes on life as an amateur with football club Glenswilly. In the second episode, Wexford hurler Lee Chin travels to Canada to take on the seemingly impossible task of success at Ice hockey with NHL team the Vancouver Canucks. Canucks star Alex Auld heads in the other direction to play hurling with Faythe Harries in Wexford. Film advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line, within the category: Finance.

Digital advertisement created by Publicis, Netherlands for ALS, within the category: Public Interest, NGO.

Film advertisement created by FCB, Argentina for Zonajobs, within the category: Professional Services.

Ambient advertisement created by OpusMultipla, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better! The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call. Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.