Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Direct advertisement created by JWT, India for Bueno, within the category: Food.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

Film advertisement created by Bester Burke Slingers, South Africa for Ceres, within the category: Non-Alcoholic Drinks.

The Swedish trade union Vision asked its' members about their visions and ideas for a better working life tomorrow. The ideas and visions were given to some of Swedens best songwriters, producers and music video directors as inspiration to produce and summarise in a work of art. The result was ”No machine". A song with the ambition to set the tone for the future. Digital advertisement created by Garbergs, Sweden for Vision, within the category: Public Interest, NGO.

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Visitors to New Zealand will now be able to book an adrenalin seeker’s ultimate dream – the chance to complete five of the world’s most exhilarating adrenalin sports, within a single day. These include a skydive, snowboard, mountain bike, bungy and jetboat, one adrenalin filled epic experience after the other. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Transport.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show. Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.

Content advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Tunisia for Association for the Rights of Immigrants and Refugees in Tunisia, within the category: Public Interest, NGO.

How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you. The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says: KICK the bullying out of our lives telling ME about what's stuck in my back. Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.