Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there. Film advertisement created by McCann, Canada for Cloud 649, within the category: Gaming.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Outdoor advertisement created by JCDecaux, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Film advertisement created by FCB, United States for Levi's, within the category: Fashion.

Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers. How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook. After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant. Digital advertisement created by Y&R, Israel for Hyundai, within the category: Automotive.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Integrated advertisement created by Terri & Sandy, United States for CityMD, within the categories: Health, Professional Services.

Ambient advertisement created by Ogilvy, Argentina for TED, within the category: Recreation, Leisure.

Film advertisement created by JWT, Australia for Leggo's, within the category: Food.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

When we think about our New Year wishes we use to have positive ones, to change for the best or for a good future. But, if we had the wish of the opposite? With this message we try to make the people conscious about the biggest threat of the planet: the climate change. Film advertisement created by Indira, Spain for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Rubber Republic, United Kingdom for Hackett London, within the category: Fashion.

Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam. Film advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Digital advertisement created by Now Available, Ghana for Nescafe, within the category: Non-Alcoholic Drinks.

The commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye. In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains. Film advertisement created by TBWA, United States for Persil, within the category: House, Garden.