Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Film advertisement created by .99, New Zealand for Air New Zealand, within the category: Transport.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

Film advertisement created by CHE Proximity, Australia for 7-Eleven, within the category: Retail Services.

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Lawn Doctor mosquito treatments let homeowners enjoy their outdoor spaces in peace. Film advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Digital advertisement created by Dentsu, Philippines for Smart Communications, within the category: Electronics, Technology.

Burns Night is an institution of Scottish life, dating back to 1801, which commemorates the life and poetry of one of the world’s most popular writers Robert Burns.

Seasons can be seen as different kind of Personalities. We see a group of Beautiful and Strong Characters having their annual gathering around Round Table. Among the Fairy tale characters we see a greyish Finnish November with a minor problem. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by Humo Rojo, Argentina for Province of Neuquen Bank, within the category: Finance.

Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Hill Holliday, United States for Clark Bar, within the category: Confectionery, Snacks.

Glenfiddich and Space launch campaign to celebrate the release of unconventional ‘Fire and Cane’ whisky. Film advertisement created by Space, United Kingdom for Glenfiddich, within the category: Alcoholic Drinks.

To encourage people to sign up for MYBookie, we developed a nostalgic tale of what happens if you bet the old-fashioned way, as opposed to using a simple, safe online service. Film advertisement created by Bandolier Media, United States for MYBookie, within the category: Gambling.