In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

Pictionary celebrates the joy of getting it wrong in this charming film to combat the post-holiday blues. In the spot, we follow a regular guy, going about his day with a strange accessory, but then he surprises us with a delightful twist. Film advertisement created by LOLA, Spain for Pictionary, within the category: Gaming.

As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.

Digital advertisement created by BETC, France for Bouygues Telecom, within the category: Electronics, Technology.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

URL: http://babylon.com.tr/en/

Elvis is not dead. Elvis is Death. In the new spot for MTV Brasil, Elvis Death goes on a bloody journey to save rock 'n' roll, slayering those who murder the music: annoying, overly virtuoso guitar players; off-key people; musicians who do covers of classic tunes that don't call for covers; and even karaoke pseudo singers. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Ambient advertisement created by Dentsu, India for Helpusgreen, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Mexico for Camimex, within the category: Industrial, Agriculture.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Film advertisement created by DDB, Malaysia for Digi, within the category: Electronics, Technology.

For 48 hours IKEA Bulgaria was only rrrRRrr-ing in every Facebook post and comment. Was it strange? Sure. But also on purpose. Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.