Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

Film advertisement created by Lab81, Italy for Il Bisonte, within the category: Retail Services.

Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems! Integrated advertisement created by UAMASTER, Ukraine for Pact & Change Communication, within the category: Public Interest, NGO.

For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger. Film advertisement created by Mosaic, Canada for Children’s Wish Foundation, within the category: Public Interest, NGO.

There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.

Film advertisement created by CrazyTown, Iraq for Turquaz Group, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Film advertisement created by Porter Novelli, United States for Glass Packaging Institute, within the category: Professional Services.

Film advertisement created by Above+Beyond, United Kingdom for OnePlus, within the category: Electronics, Technology.

Film advertisement created by MullenLowe Group, Colombia for Ministerio de Defensa, within the category: Public Interest, NGO.

It really comes down to asking yourself: am I doing something meaningful/fun/challenging? If the answer is “yes” - that’s perfect. Otherwise, talent.io is committed to helping you get the tech job you deserve ! Film advertisement created by Left Productions, France for Talent.io, within the category: Electronics, Technology.

Ambient advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

The idea is to show How the client service of LG can be active even in the worst situation. the story telling is based on "Once upon a time" in a local language. this is the first animation work of LG in Africa. Arabic rhymes were used to impact the animation and deliver the claim as simply as possible. Digital advertisement created by ALL-IN, Algeria for LG, within the category: Electronics, Technology.

Director Caleb Femi infuses Mulberry’s Christmas commercial with a newfound poetic relevance, capturing the mood and madness of the season and invites audiences to share in The Season of Light. Third Channel were thrilled to play their part in the creation of a short festive film for international clothing and handbag brand Mulberry. The latest festive cinema campaign, focuses on Christmas as The Season of Light. Third Channel worked with the team at Mulberry and director Caleb Femi, who was the inaugural poet laureate for London. Femi, well known for giving a nuanced perspective on Black British London life, challenging the often misunderstood environment of his youth, makes a departure from his more overtly autobiographical work. Femi holds onto his artistic voice in this Christmas ad. His morals and his experiences are central to its mood and tone giving way to a film rooted in empathy, compassion and the spirit of Christmas. The film embodies the spirit of this year’s Mulberry Lights campaign and uses a light installation and community togetherness to drive home Mulberry’s brand values. The relationship between light and darkness is a recurring theme in Femi’s work. Using prose and poetry to build a style filled with surreal and dreamlike elements. Often using it to deconstruct stereotypes about working class and Black London youth. Driving positivity through his work referencing light and optimism as visual and spiritual signifiers. Mulberry is ‘bussing a whine & a two step’ into the holiday season, with Femi himself playing a starring role in a turn on traditional Santa Claus – the gift giving man in red with a Mulberry makeover. Embodying the spirit of giving while driving home a focus on family, warmth and togetherness. His style is a unique cross between a swagger filled Artful Dodger type, and a high-fashion streetwear hype-beast. “We have always really loved Mulberry’s Christmas campaigns especially the comedy campaigns of the last few years, so we were so excited to work with Caleb on producing yet another original interpretation of the traditional Christmas advert.” Dorothea Gibbs, Executive producer at Third Channel With an original Christmas soundtrack by Rui da Silva, of classic early noughties club track “Touch Me” fame, and sound design from Dario Swade, the film creates a cosy reminder of the importance of giving. Film advertisement created by Third Channel, United Kingdom for Mulberry, within the categories: Fashion, Retail Services.

Death Wish Coffee has over 4x the caffeine of a normal cup of coffee to help you wake the f$&k up. Audio advertisement created by The University of Alabama, United States for Death Wish Coffee Company, within the category: Non-Alcoholic Drinks.

The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking. Ambient advertisement created by Mediaplus, Germany for Lutz Mehlhorn, within the category: Public Interest, NGO.

The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts.  But such scenario has also collaborated to increase an old problem in the region: the enormous amount of fake spare parts being offered on the market. As most drivers in Dubai think they can easily tell a fake car part from a real one, unauthorized car shops have their clientele guaranteed. As a result, one out of four cars is fitted with fake spare parts. To change drivers' attitude, AWR Arabian Automobiles and its Nissan Service Center/Genuine Parts division created KEFA, the fakest spare parts ever, and introduced it to car fans at the Dubai International Motor Show. A shower drain, a printer toner, and kitchen strainer were respectively presented as a brake rotor, a fuel injector, and an air filter, each one with its very own package. With more than one hundred car fans interviewed, less than 6% were able to notice the scam. The best reactions were compiled in an online film, meant to prove that, when it comes to car parts, it’s better to rely on genuine products and on authorized service centers. Film advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks. Film advertisement created by Bindery, United States for Bombas, within the category: Fashion.

Film advertisement created by BETC, France for Veet, within the category: Beauty.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.