The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting. Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

The Brands of Santa. A famous cola brand popularized Santa’s look back in the 1930s. We wondered what would happen if other brands got there first. Digital advertisement created by KBS+, Canada for KBS Canada, within the category: Agency Self-Promo.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by Focus Brands, United States for Moe's, within the category: Food.

On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk. Ambient advertisement created by Scotiabank, Canada for Bensimon Byrne, within the category: Finance.

Ambient advertisement created by Leo Burnett, United Kingdom for Think!, within the category: Public Interest, NGO.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.

Digital advertisement created by BBDO, Argentina for Tarjeta Naranja, within the category: Finance.

Ambient advertisement created by Red, Canada for City of Edmonton, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Argentina for Norte, within the category: Alcoholic Drinks.

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.

Film advertisement created by Rothco, Ireland for RGII, within the categories: Industrial, Agriculture, Professional Services.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Ambient advertisement created by ADK, Japan for Dentiste', within the category: Health.

Film advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Ambient advertisement created by Wunderman, Singapore for Lien Aid, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.