Film advertisement created by TBWA, United States for Pedigree, within the category: House, Garden.

Even the toughest and the most bad-tempered persons can’t fight the happiness that comes with eating the sweets from Nørregade. Film advertisement created by Lowe, Denmark for Nørregade, within the category: Confectionery, Snacks.

Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. Digital advertisement created by BarrettSF, United States for Exchange Bank, within the category: Finance.

Film advertisement created by Preuss und Preuss, Germany for Kaufland, within the category: Retail Services.

Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.

Music Director: L.V.Ganesan Singer: M.K.Balaji Offline/Online Editor: T.S.M.Rafi Film advertisement created by TCC, India for Boost, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight. Film advertisement created by Media Design School, New Zealand for Les Mills, within the category: Public Interest, NGO.

Film advertisement created by Havas, Canada for Monster Factory, within the category: Retail Services.

In Bangladesh, every 80 out of 100 women face violence in some form or another in their lives and in most cases their stories remain unheard of. Where hair is the most beautiful thing of any women, it is also used as a common tool to assault them. As a result, many women silently cut their hair off just to save themselves from getting abused.

When Samsung approached us with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums? After some research we discovered that while 17% of people refuse to adopt a pet because of the hair they shed, 37% could be persuaded to adopt one if the hair issue was solved. So we decided to do just that! So in cooperation with the country's leading Pet Shelter "Let Animals Live", Samsung gave people the opportunity to adopt a pet and get a free Samsung Vacuum with advanced Anti-Tangle Technology that prevents it from clogging up with hair and fur. Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

3.2 billion images are shared every day. Over 95 million photos are uploaded every day in Instagram. Today everyone can make some-sort-of-art in a second. Just snap a picture - filters and AI will do all dirty work for you. Lenovo wants to remind us about joy and fun of drawing not by tricky algorithms, but by own hands in 21 century. With Lenovo YOGA BOOK you can draw on screen, draw on paper, draw everywhere! To present its multifunctional benefits we collaborated with Bird in Flight (BiF), the biggest Ukrainian site about modern photography and visual culture, and professional illustrator. We asked an artist to recreate all photo content from BiFs main page. Then we added Art Switch - trigger that replaces all photos with artists illustrations on BiF's main page. Yep, firstly users reacted "WTF!!!", but changed their mind to "WOW that's cool!" while playing with Art Switch to compare photo & illustrations on site. In addition we created longread with interview and the video story about project with link to product page. Results in 24 hours x2.5 more traffic than average 184K+ total reach without paid media 4 mins — average contact time with branded longread. Digital advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

Film advertisement created by Happy People Project, Turkey for Ford, within the category: Automotive.

In a seemingly grounded reality an Old man called "Papa Carla" makes his way into peoples homes in an effort to eat all the leftover food and send a kind message to the world - Don't waste food.

Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.