Film advertisement created by Wexley School for Girls, United States for Copper Mountain, within the category: Transport.

Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Today, ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who’s In?” effort, which launched in 2014 - the inaugural year of the College Football Playoff. The "Everything Matters” creative taps into the fun, and at times quirky traditions that fans, coaches and players have on game day, borne out of the belief that every decision, on and off the field, can impact the journey to the College Football Playoff. The schools represented in the initial kickoff spot include: Alabama Georgia Oklahoma Michigan Penn State Ohio State USC Texas Washington Notre Dame Clemson Texas A&M (with appearance by head coach Jimbo Fisher) UCF Miami Film advertisement created by McKinney, United States for ESPN, within the category: Sports.

Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

Just as the players dream of winning the Cup and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. Rethink worked with Molson Canadian to create the Stanley Cup® Batch, to give fans the chance to sip beer kissed by the Cup. Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this playoff season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Mug. Integrated advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love. The resulting 30 second film launching as a cinema trailer this week, turns the tables on a hostile and conservative political agenda to demonstrate MQFF’s ability to overpower hate with inclusive stories that promote tolerance and diversity. Film advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the categories: Media, Recreation, Leisure.

Film advertisement created by AKQA, United States for Palms, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

2019 Clio Juror: Rachel Wood Woodwork Music created an original composition which aired during the first presidential debate In 2016 and was viewed by a record breaking 84 million viewers. Film advertisement created by Venables Bell & Partners, United States for Audi, within the category: Automotive.

Unnecessary things make dream come true. Free up your space for something new. Sell at Avito right now! Film advertisement created by FCB, Kazakhstan for Avito, within the category: Retail Services.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

The Winter Olympics are coming and this spot dramatizes just how close the games will feel, thanks to France television. Film advertisement created by IPG, France for France Television, within the categories: Sports, TV Promos.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Digital advertisement created by DVNA, France for Prada, within the category: Fashion.