When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile. Ambient advertisement created by Y&R, Chile for Café Caribe, within the category: Public Interest, NGO.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

One of Brazil's biggest street parties, Olinda's Carnival is famous for its traditional giant dolls. But violence against women only increases each year during carnival. To prevent all kinds of violence and harassment, the Disque Denúncia (Anti-Crime Hotline), has created a special giant doll: The Carnival's Sentinel. Almost four meters tall and with an excellent view of the surroundings, it was equipped with a security camera and transmit real-time information to local police. Ambient advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: – More than 600 costumers were hijacked from the competitors. – All discounted merchandise was sold in record time. – Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. – Pedro Rodriguez got a record breaking 89% discount Advertising Agency: 4am Saatchi & Saatchi, Guatemala Ambient advertisement created by Saatchi & Saatchi, Guatemala for Meat Pack, within the category: Retail Services.

Digital advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.

To get viewers hyped for its 2018 “CMT Music Awards,” CMT called on long-time collaborator, 2C Creative (“2C”), for a custom event spot featuring the agency’s signature special-effects touch. The goal was to take the network’s concept – that the CMT Music Awards will blow your mind – beyond the figurative and, in a creative/playful way, convey the fun that differentiates this award’s show experience from all the others. Film advertisement created by 2C Creative, United States for CMT, within the categories: Music, Professional Services.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Digital advertisement created by Campfire, United States for Infiniti, within the category: Automotive.

Film advertisement created by Havas, Italy for Campari, within the category: Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Vietnam for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by 180 Kingsday, Netherlands for DHL, within the category: Professional Services.

Ambient advertisement created by TBWA, Hong Kong for Aids Concern, within the category: Public Interest, NGO.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.

In a country with the youngest population in the world, Ugandan Club Pilsener needed to shake the perception that it’s the ‘old man’s beer’. The result was a unique Club Pilsener track and the hottest pan-African music video to come out of Uganda, featuring Ugandan stars APass and Fik Fameica, as well as Rouge and DJ Maphorisa from South Africa. Content advertisement created by Joe Public, South Africa for Pilsener, within the category: Alcoholic Drinks.

Film advertisement created by St Luke’s, United Kingdom for Maltsmiths, within the category: Alcoholic Drinks.

Convey the benefits of the Subaru Outback Boxer Diesel's new Lineartronic transmission, which gives the smoothest diesel ride ever. Film advertisement created by Cogent, United Kingdom for Subaru, within the category: Automotive.

Outdoor advertisement created by FCB, Portugal for Adexo, within the category: Public Interest, NGO.

Ambient advertisement created by The Monkeys, Australia for Ice Break, within the category: Non-Alcoholic Drinks.

In their first collaboration, Bos and the Montreal SPCA have created a spot for the Web and TV starring Sultan, a womanizing tomcat who’s a compulsive breeder. The campaign aims to educate people on the importance of sterilizing their pets, especially in Montreal where there's an overpopulation of cats. Film advertisement created by Bos, Canada for ASPCA, within the category: Public Interest, NGO.