Film advertisement created by Pereira O’Dell, United States for Mini, within the category: Automotive.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: – More than 600 costumers were hijacked from the competitors. – All discounted merchandise was sold in record time. – Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. – Pedro Rodriguez got a record breaking 89% discount Advertising Agency: 4am Saatchi & Saatchi, Guatemala Ambient advertisement created by Saatchi & Saatchi, Guatemala for Meat Pack, within the category: Retail Services.

Starting from December 2013, mK2 cinemas in Paris, will broadcast this unusual trailer in movie theaters. The purpose: invite the moviegoers to experience the shows proposed by the Théatre de la Bastille, rather than watching the conventional Christmas season romantic stories with no surprises. An original way to present the unexpected and innovative universe of this Theater. Film advertisement created by Leo Burnett, France for Theatre de la Bastille, within the category: Recreation, Leisure.

In Cali, Colombia we celebrate Mother''s Day giving flowers or invitations to eat and the shopping centers give the same of every year: makeovers or trips to the Caribbean. We decided to step out of the box to surprise those people who are about to live their most special time of their life, creating with our clients Colombia’s Biggest Babyshower for those moms who can’t have one because of their economic situation. Direct advertisement created by Partner Comunicación, Colombia for Cosmocentro, within the category: Retail Services.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Ambient advertisement created by Forsman & Bodenfors, United Kingdom for iZettle, within the category: Professional Services.

Digital advertisement created by Campfire, United States for Infiniti, within the category: Automotive.

Film advertisement created by Cactus, United States for CommunityAmerica Credit Union, within the category: Finance.

Film advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Prophets and Audi are launching Audi e-xperience: a groundbreaking app that shows you how electric driving can impact your mobility based on your trips with your traditional fuel car. A well-considered premiere with the launch of the first fully electric Audi just around the corner. Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

Digital advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

Film advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

To Kill a Mockingbird makes its return to Broadway October 5 with original cast members Jeff Daniels as Atticus Finch and Tony Award®-winner Celia Keenan-Bolger as Scout.

Film advertisement created by BBDO, Italy for Alzheimer Portugal, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Twizzlers, within the category: Confectionery, Snacks.