We took a computer vision and pattern recognition algorithm developed at Cornell University, and trained it to recognize our company logo using Machine Learning techniques based on computational neural networks. (Honestly, we thought that to be better use of an algorithm than teaching it to recognize a cat.) Then, having taught it to find our logo, we ran the algorithm backwards while showing it images of trees and snowflakes. So what's an algorithm to do if it's being run backwards while shown pictures of trees, when all it really knows how to do is recognize a company's logo? Well, being an uncomplaining machine, it does its best to find that logo. And when it doesn't find it, it tries to put one there: it starts seeing logos where there aren't any. From that chaos, the machine creates this trippy, mesmerizing effect. An entirely new art form waiting to be experimented with. Looking forward to 2017, we marvel at how newer technologies continue to transform our wonderful business, and how we will adapt and use them commercially for the benefit of our clients, and their brands. Digital advertisement created by Tungsten, United States for Tungsten, within the category: Agency Self-Promo.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Film advertisement created by Altmann + Pacreau, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

By liking the film of their favourite character on Facebook, fans go into the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won across Europe. Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Digital advertisement created by ISD, Ukraine for Nurofen, within the category: Pharmaceutical.

Film advertisement created by JWT, Lebanon for Touch Lebanon, within the category: Electronics, Technology.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

The campaign was inspired by the millions of vacation days that go unused in America, which has proven to negatively affect health, happiness, and productivity. Flights.com created a series of videos that playfully remind Americans about the importance of taking those days off to reconnect with their favorite places and people. Film advertisement created by Pacific, United States for Flights.com, within the category: Professional Services.

Devin SuperTramp and his crew hit the road in a pair of Ford Escapes for a high-flying adventure. The goal: Traverse the country to find the highest, most thrill-seeking places to base-jump. The Escape’s crazy smart technology makes it the perfect travel companion – letting jumpers get gear in and out without lifting a finger and navigating to the best places to the take the leap. Digital advertisement created by Team Detroit, United States for Ford, within the category: Automotive.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Film advertisement created by M&C Saatchi, United Kingdom for London North Eastern Railway, within the category: Transport.

Film advertisement created by Leo Burnett, Russia for Sberbank, within the category: Finance.

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that... Outdoor advertisement created by Ogilvy, Denmark for Nutcase, within the category: Recreation, Leisure.

See the work at https://futureself.orange.com/ Digital advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by We Are Pi, Netherlands for Wrangler, within the category: Fashion.