URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

You already lost much worthwhile. In life you can not miss the moments that are really important. A simple idea where we see how creatives are missing the important moments of their lives because of excessive working hours. The message points to the reward, if you lost those moments, it better be for an award, and FIAP is the festival that rewards effort in finding and making the best ideas in the region. Film advertisement created by DKP, United States for FIAP, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, United States for Southern Comfort, within the category: Alcoholic Drinks.

The boring and beautiful everyday life. That’s what The Swedish Armed Forces fight for – around the clock, all year, everywhere. That’s the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays for the people within the force. They all tie together with the line We let Sweden be in peace, so that your life can continue as usual. Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

With the “beautiful game” of soccer getting underway half way around the world, many matches will be broadcast early in the morning in the U.S. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Tundra Power comes to the rescue. Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of Joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra. Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Film advertisement created by Conill, United States for Toyota, within the category: Automotive.

Film advertisement created by Grey, United Kingdom for The Sunday Times, within the category: Media.

This year, tens of thousands of people will flood the streets for SantaCon in cities across America. Like every year, adults will see overserved Santas, inebriated elves and reckless Rudolphs. But what will the children see? For its 2017 holiday release Crew Cuts, in collaboration with DiMassimo Goldstein, released a PSA highlighting the dangers of SantaCon. Go to http://www.sitoutsantacon.com and help us spread the word! #sitoutsantacon

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Film advertisement created by Havas, United Kingdom for Durex, within the category: Health.

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything. Outdoor advertisement created by Isobar, Poland for Blend-a-med, within the category: Health.

Film advertisement created by Bindery, United States for Etsy, within the categories: Personal Accessories, Professional Services.

Production House: Umbrella.tv Digital advertisement created by Ageisobar, Hungary for Red Cross, within the category: Public Interest, NGO.

We created a mechanic utilizing that insight and challenged our clients to imagine ice cream with whatever elements they had at their disposal. Like that, we decided to awaken our client’s inner creativity, making them part of our campaign and inviting them to win more pounds of ice cream. Digital advertisement created by Craniux, Paraguay for Amandau, within the category: Food.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Post-producer Mathematic: Guillaume Marien Digital advertisement created by Marcel, France for NOE, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Argentina for Tang, within the category: Non-Alcoholic Drinks.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Public Interest, NGO.