Digital advertisement created by BBDO, Canada for The Vanity, within the category: Professional Services.

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and choose not to drink alcohol; with a cold Volkswagen 0.0% alcohol beer. The event took place in a well-known bar in the city of Buenos Aires. Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

This is not a campaign. This is doing things different. E-sport is the fastest growing sport in the world and this makes it the arena for new tech brands to be seen at. So, what could we do to make Lenovo stand out in an already busy and aggressive playing field? Well, we started with Lenovo’s belief “Different is Better” and took it from there. In November 2017 we embodied ´different´ in the shape of a never before seen Counter Strike team of elderly folks between 63 and 81 years of age. After two weeks of fierce training we hi-jacked Dreamhack, one of the biggest gaming events of the year, and entered our ´Silver Snipers´ to take on the international pro-teams of skilled youngsters in the competition. And it was an outstanding success. No tv-campaigns, no posters, no celebrities, no paid for influencers or clicks. Only a very different and lovable team entered at the center stage of a hard-to-reach scene, a website and a few social posts causing a stir in 157 countries, appearing on over 400 news sites, reaching the no 87 most upvoted story of all time on Reddit and even seen on state owned national TV in China. And most importantly, Lenovo’s very different team of Silver Snipers have gone from a quiet life of tea and cakes to e-sport idols for gamers all over the planet, now embarking on their first world tour. Experiential advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by The Viral Factory, United States for Samsung, within the category: Electronics, Technology.

Historically Costa Rica has had an image of “green country”, other countries have applauded the initiatives from this little place in Central America. Sadly, costarican politicians were not doing their work to keep on that commitment. One example was Bill 20.985, regarding the ban of single use plastic focused on straws, bags and bottles. It was presented to Congress more than 10 years ago, without any progress at all. We launched Strawmitments, a social movement that invited people to fabricate a commitment ring from their last plastic straw, as a symbol to show the commitment they have with the planet. Together with an online petition to approve Bill 20.985, citizens showed the kind of commitment the government has been lacking for decades about the issue. Integrated advertisement created by Orson, Costa Rica for Marviva, within the category: Public Interest, NGO.

Film advertisement created by Cog NYC, United States for The Knot, within the category: Professional Services.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. Film advertisement created by Humanaut, United States for Home Paternity, within the category: Health.

Ambient advertisement created by Rethink, Canada for Uber, within the category: Professional Services.

M&M's Super Bowl Commercial 2018 Danny DeVito Human. You can watch funny M&M's Super Bowl commercial 2018 featuring Danny DeVito named as human. Danny DeVito has plaed in Super Bowl 2018 commercial of M&M's. Red is tired of people trying to eat him so he makes a wish to be human. M&M's is one of the advertiser of Super Bowl 52. M&M's has aired its Super Bowl commercial 2018 for Big Game 52.

M&M's Super Bowl commercial 2018

#mms

https://www.youtube.com/channe....l/UC_TmqZk7bYEWin22u

A single droplet of fuel reacts in surprising ways as it contacts objects in its path, after being supercharged by the power of electricity from Hyundai’s award-winning IONIQ Hybrid. Film advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

Ireland's leading media brand, the Irish Independent, reminds the people of Ireland that to make better choices in life, you need to be better informed.

Film advertisement created by WCRS, United Kingdom for Betfair, within the category: Gaming.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Film advertisement created by Martin Williams, United States for Thrivent, within the category: Finance.

Ambient advertisement created by Ageisobar, Brazil for Space Channel, within the category: Media.

Digital advertisement created by Ogilvy, Germany for European Antibullying Network, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for Mulberry, within the category: Fashion.

Digital advertisement created by Guns or Knives, Ireland for Hailo, within the category: Professional Services.