Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

Experiential advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

Ambient advertisement created by Publicis, Luxembourg for RAOUL, within the category: Public Interest, NGO.

Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio. Audio advertisement created by BBDO, Australia for Lifeline Bookfest, within the category: Public Interest, NGO.

Digital advertisement created by VML, Argentina for La Casa del Encuentro, within the category: Public Interest, NGO.

ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Film advertisement created by Publicis, France for AXA, within the category: Finance.

Brokeface is the unpleasant facial contortion and underlying anguish suffered the instant you realize you broke the coverglass on your touch notebook. The effects of Brokeface typically linger past the initial acute facial distortion and persist until a new touchscreen notebook with durable, scratch-resistant Corning Gorilla Glass NBT is acquired. URL: http://corninggorillaglass.com/brokeface

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

The spot tells a story of how a father gives the little he has to his young diligent son that does everything to support his petty trade, just like the Airtel brand is giving out really free data this season to its subscribers rather than running the classic end of year promotion. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.” Film advertisement created by BooneOakley, United States for Outer Banks Visitors Bureau, within the category: Hospitality, Tourism.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Film advertisement created by Pereira & O’Dell, United States for New Era Cap, within the category: Fashion.

We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there. We created LinkedIn profiles for each of these dogs. Digital advertisement created by Miami Ad School, United States for Dog's Trust, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

The main idea is helping pre-gamers to save their lives using Uber. By installing reverse vending machines into each uberLII, we encouraged pre-gamers to deposit their empty bottles to discount their Uber ride, and keep roads safe. Digital advertisement created by Miami Ad School, United States for Uber, within the categories: Professional Services, Transport.

Associate Director / Business Development: Jamie Daigle Film advertisement created by Saatchi & Saatchi, United States for GLAAD, within the category: Public Interest, NGO.