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Digital advertisement created by FCB, South Africa for Safari Link, within the category: Recreation, Leisure.
Film advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.
This was a particularly challenging brief. The film is a very emotional watch and it would have been very easy to make it feel like it was going to be hard work to get through it. So we had to balance story, truth, emotion, flair, glamour and abuse and package it in such a way as to let people understand there were going to be tough moments, but there was also a lot of life, personality and comedy too. On top of all that there was the potential issue of putting core Judy Garland fans off because it was going to be Renée singing. Having her sing and being confident enough to show and hear it were essential to making the teaser a huge success.
In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.
Production Designer: Simon Davis Film advertisement created by Karmarama, United Kingdom for Plusnet, within the category: Electronics, Technology.
In these times where we spend most of the day watching a screen either on the phone or on the computer. We help Millions of Peruvians become aware of the dangers generated by the blue light emitted by them in their sight, Ocutec is one of the largest ophthalmological laboratories in Peru, and also distributes many brands of lenses with international prestige. In October 2018 I was going to launch the Futurex G3 blue protect lenses on the Peruvian market, with blue light protection but many Peruvians do not know what it is. The client needed a campaign that creates awareness of how dangerous the blue light can be for our vision and how its new lenses can help our visual health Analyzing the target, investigating more where the blue light is generated and where it has more contact with people, we find that the habit of watching movies in streaming has increased in our country considerably. Adding to this the characteristics of the damage that blue light causes silently in our sight. All this detonated the idea of creating a fake horror movie to be transmitted by social networks Blue - The Silent killer We created a fan page in Facebook of the movie, we posted and uploaded the trailer, people thought it was a real movie. We made an online premiere, and in the minute 4 when the killer approached killing his victim from behind while he was on his computer, he put on a pair of glasses, disappearing the killer, then unveiled the brand with information about blue light. Data: Peru has a total growth of 9% in social netework. (source Hootsuit) Facebook grew by 4% being the most used social network. (source Hootsuit) Peru occupies the first place in Latin America in the reproduction of digital videos videos on Facebook, YouTube, Instagran and Netflix are the most watched by Peruvians. (Source ComScore) Peru is the country with the largest scope of users in social networks in Latin America. (Source ComScore) Our target audience was marked by people who already wear unprotected glasses and people who spend a lot of time in front of a screen. Then Facebook was the perfect place to capture the attention of our target, through a movie at the precise moment that the blue light was damaging his vision. Production and chronology: It did all the work like a real movie. We wrote a script of a horror movie where 3 young people move to a pension chasing their dream of independence, but this becomes a nightmare, We did a casting, we searched for locations, we created a storyboard and we shot the movie. We edit the movie, create a fan page on Facebook, create communication pieces like posters and the trailer of the movie. We announce an online premiere. Let's unveil the brand aligned to the script of the film. We change the name of the fan page for the name of the brand and its profile photo and cover. Having great acceptance of the target positioning the lens in a great way in the market. Digital advertisement created by El Brandon, Peru for Futurex, within the category: Health.
Film advertisement created by Publicis, Brazil for Ariel, within the category: Health.
Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.
Film advertisement created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.
“Home Safe & Sound” is one of four branded films produced for national TVC as part of the client’s ‘resident series’. The film targets one of the primary aged care resident groups: single independent women. Capturing moments throughout the resident’s life, the film includes old 8mm home movies capturing the resident over the course of her life. Film advertisement created by MSQUARE, Australia for LDK Healthcare, within the category: Health.
Film advertisement created by SS+K, United States for Jet.com, within the category: Retail Services.
DP/Finish/Color: Michael Jensen / pixelworkers.tv Digital advertisement created by Innocean, United States for Thousand Dollar Shave Society, within the category: Retail Services.
Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.
The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem. In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”. We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol". Film advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.
On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.
Canada Dry Club Soda has no calories, no sugar, and no artificial flavours or colours. In other words, when it comes to soda, it's a smart choice! This series of digital spots showed Canadians that even though we all have not-so-smart moments in our life, choosing Canada Dry Club Soda ensures that we can always be Soda Smart. Digital advertisement created by Cundari, Canada for Canada Dry, within the category: Non-Alcoholic Drinks.
Film advertisement created by Goodby Silverstein & Partners, United States for American Rescue Plan, within the category: Public Interest, NGO.
Film advertisement created by BBDO, United States for Dinty Moore, within the category: Food.
Digital advertisement created by David, Brazil for Burger King, within the category: Food.