From asylum seekers to Irelands' first blind teacher, from human rights to humane technology - Maynooth University is changing the face of Irish society. This campaign showcases the incredible Masters students, lecturers and research changing the face of business, justice, media and science and innovation through their groundbreaking work at Maynooth University. The university's culture of diversity, bravery, human and societal-lead research knowns no bounds. This campaign brings to light its most valuable asset -its people, who are creating very real, very meaningful positive change, every single day - in their classrooms and labs, in their places of work and in their communities in Ireland and indeed the world We were focused on telling a story about Maynooth University that breaks down boundaries and stereotypes, by reinforcing the incredible work being completed by the people within the grounds and the alumni from all around the world. Film advertisement created by KICK, Ireland for Maynooth University, within the category: Education.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

Film advertisement created by FCB, South Africa for Cell C, within the category: Electronics, Technology.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

How well do you know your partner? A collaboration with John Hopkins Bloomberg School of Public Health Center for Communication Program, Aiisseee! is an innovative, multimedia approach to behavior change in East Africa. Using radio, TV, and social media, Aiisseee! campaign makes millions of impressions every week. By using laughter to focus on couple connectedness, we are able to address issues around HIV, family planning, maternal health, and other serious topics that affect everyone in East Africa. Digital advertisement created by Khanga Rue Media, Tanzania for USAID, within the category: Public Interest, NGO.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Twice a year, Ukrainians are immersed into smoke. Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. To convince chosen audience to influence their parents and grandparents and in order to prevent upcoming events. Agency created a cinematographic trailer of upcoming horrors which await them if their grandparents don’t stop burning dry vegetation All the necessary movie attributes like posters, cast and punchline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo. Integrated advertisement created by Isobar, Ukraine for Ministry of Ecology and Natural Resources of Ukraine, within the category: Public Interest, NGO.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.

DC Shoes isn't your typical shoe company, oriented as it is to meet the needs of the speed-loving, concrete-chewing, adrenaline-loving skate and snowboard set. Editor Hal Honigsberg paid special attention to honoring that particular combination of grit and breathless cool in Ken Block's Gymkhana THREE: Part 1; The Music Video Infomercial, a hip-hop video infomercial starring the rhymes of The Cool Kids and directed by Razor Factory's Bryan Barber. Celebrated rally car driver and DC Co-Founder Ken Block is no stranger to gymkhana, the amped-up motorsport that requires drivers to navigate fierce obstacles while putting on a skillful performance. For Block, gymkhana was initially intended as an inexpensive way to practice between rally races, but it soon presented itself as an opportunity to improvise, and Block developed his own intensified brand of the sport through trial and error. Gymkhana THREE is the much-anticipated follow-up to previous viral successes, which were viewed over 70 million times and stemmed from Block's personal footage. The video scrolls flawlessly through an environment replete with still shots of iconic DC shoe imagery; smoke-filled, neon-tinted rappers spitting their game; and a tricked-out Ford racer spiraling across the screen, leaving a dust- and smoke-filled halo in its wake. Honigsberg seamlessly blends the stark black stage-set backgrounds of one scene with the monolithic industrial buildings sprawling behind the next, interspersing shots from various angles and distances to create a vibrant story that matches both DC's unflinching image and the steady, determined lyrics and beat of the song.

Ah, the holidays: when a crazy year gets that little bit crazier. But isn’t that also part of the fun? Therabody, the tech wellness innovator beloved of so many celebs, has launched its first-ever holiday campaign, starring Peloton instructor and influencer Ally Love. Film advertisement created by Runt, United States for Therabody, within the category: Health.