Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Film advertisement created by Red Urban, United States for Drake General Store, within the category: Retail Services.

Car Accidents are the third cause of death in Iran. Unfortunately, there is no medicine or method to cut this number. The only way to decrease victims of this matter, is to drive safely and follow the driving rules of the place we are currently driving in. Main culprit of driving accident is drivers’ distraction. On the modern era which are living in, mobile phones are inseparable parts of our life. We designed this CSR (Co-operate Social Responsibility) campaign in order to quit using mobile phone when we are driving and to meet this matter, we use kids and their innocence to tell their parents or loved-ones not using their phones in the middle of driving, For they sake. Film advertisement created by Sisarv Marcom Agency, Iran for Arian Motor Pouya, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Taxi, Canada for Canadian Labour Congress, within the category: Professional Services.

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize. Experiential advertisement created by Rapp, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Transport.

Film advertisement created by Pereira & O’Dell, United States for Gods of both Worlds, within the category: Recreation, Leisure.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

How far would you go to bring the world closer together? Watch as 61 strangers from different countries offer their bodies as a canvas to send a message to the world. momondo was founded on the belief that everybody should be able to travel the world because traveling unites us. But today, our world seems more divided than ever. In response, momondo has created The World Piece. In the film, people from around the globe meet to tell their personal story and show their commitment to bringing the world together. Shoulder to shoulder, they create a visual manifestation of the connections that unite us across borders and cultures — revealing that if we dare to connect, the world can’t fall apart. Dare to connect at www.momondo.com/theworldpiece The World Piece was filmed in London, England. Content advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

Digital advertisement created by AgencyRx, United States for AgencyRx, within the category: Agency Self-Promo.

Film advertisement created by Pereira & O’Dell, United States for Fanta, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.