Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

Film advertisement created by TBWA, United States for ADCOLOR Awards, within the category: Professional Services.

Ambient advertisement created by Loducca, Brazil for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Cheil, Canada for Yokohama, within the category: Automotive.

Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.

While in our market it is common to send luxurious Christmas Gifts, the challenge was to stand out by creating an innovative and disruptive present to send to our clients, with a special message about how important is to stimulate the creative process while thinking about brands. By doing this, we wanted our clients to feel how pleasant -and profitable- can be to think out-of-office, and make a statement about our Ideas Laboratory´s working process. So, we create an original Holiday Greeting Message that transmits the essence of our Ideas Laboratory.Since our investigations showed that the best ideas were thought up in the shower, we wanted to be there. We found the best way to do it: by developing a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity. Direct advertisement created by IDEASLAB, Uruguay for IDEASLAB, within the category: Agency Self-Promo.

Film advertisement created by Little Big Engine, United States for Chirp, within the categories: Health, Personal Accessories.

Desperados and Inner Tequila Studios want a party that mixes fun, huge experimentation with music and a positive change to inspire in young people. Our idea: Subwave, a submerged party to think deeper to the risks of seas level rise. Experiential advertisement created by Edinburgh Napier University, United Kingdom for Desperados, within the category: Alcoholic Drinks.

The CCXP is an event in Brazil in the format of a Comic Con. But more than this, it's a pop culture event. In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek. We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fight, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is impossible not to recognize at least one of the references. In less than 48 hours our content managed to make 2.2 million people on Facebook and 70, 000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.

Digital advertisement created by TMW, United Kingdom for GSMA, within the category: Electronics, Technology.

Film advertisement created by Argonaut, United States for Ubisoft, within the category: Gaming.

Gatorade helps replace what you lose in sweat, we created a vending machine that makes you earn your Gatorade with your sweat. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. Ambient advertisement created by Dentsu, India for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.