TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself.

The Blizzard is Dairy Queen's most iconic ice cream. Since its launch, it's been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again. We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down. Experiential advertisement created by Ogilvy, Panama for Dairy Queen, within the category: Food.

Film advertisement created by DDB, Turkey for Lipton, within the category: Non-Alcoholic Drinks.

The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster. A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further Film advertisement created by R/GA, China for Nike, within the category: Fashion.

Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.

Raising awareness of cultural differences at the workplace by asking cultural questions on LinkedIn with professionals to expand cultural competence. Film advertisement created by Fashion Institute of Technology, United States for LinkedIn, within the category: Electronics, Technology.

Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and “pleasant” message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.

Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Digital advertisement created by Miami Ad School, United States for Shakespeare, within the category: Electronics, Technology.

Day 1 encapsulates the life of a P&G employee- comparing and contrasting the differences in motivation and landscape amongst the companies largest locations: China, Japan, India, Germany, Brazil and the US. Film advertisement created by StudioNow, United States for P&G, within the categories: Beauty, Health.

Integrated advertisement created by Miami Ad School, Germany for Horizn, within the category: Electronics, Technology.

Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable. We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale. Digital advertisement created by Possible, Russia for Kaspersky Lab, within the category: Electronics, Technology.

We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there. We created LinkedIn profiles for each of these dogs. Digital advertisement created by Miami Ad School, United States for Dog's Trust, within the category: Public Interest, NGO.

Film advertisement created by Red Tettemer, United States for Reyka, within the category: Alcoholic Drinks.