Film advertisement created by Milk, Lithuania for Omnitel, within the category: Electronics, Technology.

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.

Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student. In the campaign, the girl questions recruiters from various companies about male privilege and asks: "Do you think that's fair?" The recruiters are left speechless when challenged by a girl who, together with thousands of other Plano de Menina girls, started the #EqualPay movement seeking to secure the same rights and equal pay for women, calling on all Brazilians to unite to make this future possible, so that women can enter the job market at the right time and receive the same salaries and opportunities as men. Film advertisement created by BETC, Brazil for Plano de Menina, within the category: Public Interest, NGO.

Film advertisement created by Handsome, Romania for Siviero Maria, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

Film advertisement created by Havas, United States for Orbitz, within the category: Transport.

Film advertisement created by Above+Beyond, United Kingdom for Subway, within the category: Food.

We built the new Core4 website on an interactive „like“ beacon! For every „like“ there will come someone from our online agency to thank you personally. The website immediately began to spread virally. We literally caused a “like” frenzy at home and abroad as well. People all around the world spread the web with tweets and posts about core4 interactive website. They enjoyed playing with like button and watching cute girls and handsome boys that greeted them, send them kisses, dance or claping. Buzz was so huge that amount of our daily visitors increased more than 1000%. Ambient advertisement created by Core4, Slovakia for Core4, within the category: Agency Self-Promo.

Digital advertisement created by Leo Burnett, Costa Rica for Mi Sangre es tu Vida, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.

Film advertisement created by SuperHeroes, United States for Setapp, within the category: Electronics, Technology.

A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

This week, Xbox continues to roll out its biggest title launch in history: the Halo: Reach campaign. We can now unveil “Deliver Hope,” the dramatic third act in the series of live-action ads from agencytwofifteen and acclaimed director Noam Murro (Biscuit Filmworks), who directed all the film content for the “Remember Reach” campaign, including the “Birth of a Spartan” film and the online films about the day before the attack. True to the spirit of past Halo campaigns, the Halo: Reach effort is of an epic scale, more like a Hollywood blockbuster than a traditional gaming campaign. Film advertisement created by agencytwofifteen, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by CP+B, United States for Domino's Pizza, within the category: Food.

The more we own cancer, the less it owns us. Film advertisement created by Daughter Creative, Canada for Alberta Cancer Foundation, within the category: Public Interest, NGO.

This back-to-school season Old Navy asked kids at Boys & Girls Clubs around the country what it means to be #Unlimited. The result is an inspirational song and music video featuring some of AwesomenessTV’s biggest stars.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.