The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us. www.therainbowcup.com Digital advertisement created by Mirum, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Production: SKBD.SH Digital advertisement created by SKBD.SH, Russia for TV Rain, within the category: Media.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Animated 3d spot about water purification. Film advertisement created by Svetly Story, Russia for Vodorobot, within the category: Retail Services.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Film advertisement created by Leo Burnett, Russia for FC Lokomotiv, within the category: Sports.

Film advertisement created by Huge, United States for Airheads, within the category: Confectionery, Snacks.

Integrated advertisement created by Brunner, United States for YellaWood, within the categories: House, Garden, Industrial, Agriculture.

In a recent campaign, Asian Paints showed us that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Enter: Asian Paints Colour Experts who help men understand colours, designs and patterns better. To extend the same thought on the digital medium, Asian Paints has released a digital video. Modelled around a social experiment, it furthers the thought that men can do with some help when it comes to understanding colours better. And the best way to start helping is to start early. The film captures interesting moments of how men and women see colours totally differently from each other and then goes on to propose an early start for men to come to the same level as women in their appreciation of colours. Ambient advertisement created by Ogilvy, India for Asian Paints, within the category: House, Garden.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Producers: Natacha Martín, Alvaro Aparicio, Antonio Ojeda. Direct advertisement created by Leo Burnett, Spain for Fundación Altius, within the category: Public Interest, NGO.

Digital advertisement created by Isobar, France for Air France-KLM, within the category: Transport.

The 'Game On' campaign was a prelude to the start of the football season.

If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts: 1. The celebrities spoke to the viewer from real posters on the streets using AR. 2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support. Integrated advertisement created by Great, Russia for Nochlezhka, within the category: Public Interest, NGO.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.