Piso 20

After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.