Roller Coaster is a commercial in which Tang invites to create new blends of flavors, in a very innovative way: children choose two of the six new flavors of TangRemix and the roller coaster’s movements help to create the flavor selected. Once the game has finished, everyone has its own Tang Remix, out of 15 possible combinations. Ambient advertisement created by Ogilvy, Argentina for Tang, within the category: Non-Alcoholic Drinks.

Film advertisement created by Humo Rojo, Argentina for Nidera Seeds, within the category: Industrial, Agriculture.

Innovation Directors: Nicolás Pimentel
, Pedro Saleh
Innovation Director: Rulo Gowland
 Creative Director: Tomás Quartino 
 Project Executive: Florencia Arrizabalaga Creatives: Darío Rodríguez, Francesco Vicenzi, Martina Sasso
 Ambient advertisement created by +Castro Innovation, Argentina for Clight, within the category: Non-Alcoholic Drinks.

Digital advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Film advertisement created by Grey, Argentina for Magistral, within the categories: Food, House, Garden.

The reality of women soccer is really different from the one of men. While in the male soccer there are millionaire contracts, most of the women professional players don’t receive any payment to play. So to the FIFA Women World Cup campaign, we decided not to do another fancy soccer campaign presenting the players as heroes, instead, we decided to show some of the struggles that the players have to face in a daily basis. Integrated advertisement created by Grey, Argentina for Telemundo, within the categories: Media, Sports.

Immature men often forget dates that are important to most women, such as Valentine's Day. But, thanks to Saint Valentine's Day Cover they will have to worry about asking for #Forgiveness for many things, except for forgetting Valentine's Day. It takes some time to be mature. To brew a great beer, too. Schneider. Slow brewed beer. Digital advertisement created by Woonky, Argentina for Schneider, within the category: Alcoholic Drinks.

Ambient advertisement created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Argentina for Freddo, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Argentina for PlayStation, within the category: Gaming.

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Argentina for TyC Sports, within the category: Recreation, Leisure.

Glaciar and The Argentine society of cardiology together created a radio broadcast suitable for fans at high cardiovascular risk during the superfinal between Boca Juniors and River Plate. According to several medical studies, big sporting events are proven to increase the risk of heart attack by more than three times. Glaciar, the low sodium water taking care of all argentine hearts together with Ponce, created CALMENTARIES, a radio broadcast specially designed for fans with a heart condition. The chosen match was River Plate vs Boca Juniors, Argentina’s greatest teams and all-time rivals faced each other in the Libertadores de America`s cup final for the first time in history making this an unprecedented event. The commentaries where in charge of one chill broadcaster, one commentator with a positive take on every play, a cardiologist sharing healthy tips to the fans, and in the background: Zen music. Audio advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Film advertisement created by David, Argentina for Staples, within the category: Retail Services.

Ambient advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

Film advertisement created by Romero Victorica, Argentina for Patio Olmos, within the category: Retail Services.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.