India

WVA

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

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Tata Tiscon commissioned an eminent artist, Sri Narayan Sinha, to create the Tree of Life with metal throw-aways. The Tree is a beautiful reminder that life, the environment and the air we breathe must be nurtured and renewed by all of us. The Tree of Life will be “planted” for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day. Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

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Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

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A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums. Audio advertisement created by Grey, India for Radio City 91.1 FM, within the category: Media.

WVA

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

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Film advertisement created by Ogilvy, India for Titan, within the category: Personal Accessories.

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Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

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By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.

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Film advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.

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Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

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Music Director: L.V.Ganesan Singer: M.K.Balaji Offline/Online Editor: T.S.M.Rafi Film advertisement created by TCC, India for Boost, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.

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As he prepares for his latest mission, Double O sets foot in Carnot Technologies HQ. He is in for a surprise. The era of Smart is here and Q has invented a gizmo so breathtaking that every car owner would kill to have it. Watch the first chapter to know more.

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Film advertisement created by JWT, India for Sofy, within the category: Health.

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Digital advertisement created by Lowe, India for Google, within the category: Electronics, Technology.

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According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

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This video is a part of the digital media campaign #LiveWithoutCash created for ICICI Bank, the largest private bank of India. A breakthrough campaign that urges people to go cashless and discover the benefits of using cards. Digital advertisement created by Blink, India for ICICI Bank, within the category: Finance.

WVA

Film advertisement created by BBH, India for Skoda, within the category: Automotive.

WVA

Digital advertisement created by Ufaan Films, India for Oxfam, within the category: Public Interest, NGO.




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