In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Headline and copy text (in English): Urzza : Swimming Pool Film advertisement created by Soho Square, India for Urzza, within the category: Non-Alcoholic Drinks.

Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

Website: http://makelovenotscars.org/skills/ Digital advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Film advertisement created by Langoor Digital, India for Epson, within the category: Electronics, Technology.

Experiential advertisement created by Ogilvy, India for ICICI Lombard, within the category: Public Interest, NGO.

A visual narrative based on a poem. It entails a family believing in the power of their dreams and how they live it through their home, designed by Garnet Lifestyle Homes. The world of their dreams is their reality!

It doesn’t matter who you are, where you’re from or what you do, as women, we all have that one particular feeling. The feeling of poise, pride and confidence. Celebrate woh #MissIndiaWaliFeeling with fbb Colors Femina Miss India! #MissIndia2017. Film advertisement created by Social Kinnect, India for FBB, within the category: Fashion.

An interactive Restroom service, Peeloo is an app that allows you to remotely check the status of the loo, and knock on the door if engaged. In fact, if you ask for a notification, Peeloo will also notify you as soon as the Loo gets vacant. A smart hack for small to medium size businesses who don't have huge office spaces (and mall-like restrooms), Peeloo aims to remove the queue from the Loo. For more, log on to www.Peeloo.in Digital advertisement created by Webchutney, India for Webchutney, within the category: Agency Self-Promo.

Film advertisement created by Terribly Tiny Talkies, India for Benetton, within the category: Fashion.

Film advertisement created by JWT, India for Bharti Airtel, within the category: Electronics, Technology.

Film advertisement created by Wunderman Thompson, India for Lux, within the category: Beauty.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Film advertisement created by ADK, India for Manforce, within the category: Health.

Direct advertisement created by The Brand Brewery, India for Tata Salt, within the category: Food.

Using patent pending technology from Newsfeed SmartApps (https://www.newsfeedsmartapps.com) this was an interactive facebook post for Game of Thrones where fans had a chance to test their knowledge by arranging characters in their respective positions on the GoT family tree. The faster they got it right, the higher their chance to win exclusive merchandise!

Digital advertisement created by Cartwheel Creative, India for Tata, within the category: House, Garden.

Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents! A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids. Experiential advertisement created by Stirred Creative, India for Digit Insurance, within the category: Finance.

upGrad unveils its latest Ad film highlighting the importance of online degrees. The film highlights the worries of young India residing outside of metros spread across India. Film advertisement created by The Womb, India for upGrad, within the category: Education.