Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

Shopping for an Anarkali suit is just a move away. The reunited grandfathers decide to play match-maker with their grandkids by sending them shopping, but the grand-daughter checkmates them with a little help from Google.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Digital advertisement created by Webchutney, India for MakeMyTrip, within the category: Transport.

Film advertisement created by O&M, India for Anouk, within the category: Fashion.

Ambient advertisement created by Ogilvy, India for Sprouts Environment Trust, within the category: Public Interest, NGO.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

In line with the existing digital-native recipe formats that were popular amongst our target audience, we created a social media property called “Matchtime Munchies” wherein the brand released 18 easy-to-prepare recipe videos using Gold Winner prepared by popular food bloggers. Each recipe was given a fun and catchy name using popular cricket terms and users were encouraged to share photos of their match-time snack in the comments section. From Power Play Puris to Off-spin omelettes, we created a series of healthy and tasty alternatives to the otherwise common junk or packaged matchtime snacks. Digital advertisement created by Digitally Inspired Media, India for Gold Winner, within the category: Food.

In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.

Film advertisement created by BBH, India for Magnum, within the category: Food.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Brooke Bond, within the category: Non-Alcoholic Drinks.

A chance for everyone to interact with the "Cheetah" the inspiration behind the Mahindra XUV500. Ambient advertisement created by Hungama, India for Mahindra, within the category: Automotive.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Ogilvy, India for Blue Star, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Problem Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers? Insight Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products. Idea Using negative data to help new customers make fact-based positive choices. Film advertisement created by Miami Ad School, India for Sonnet, within the category: Finance.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.