Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

In a recent campaign, Asian Paints showed us that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Enter: Asian Paints Colour Experts who help men understand colours, designs and patterns better. To extend the same thought on the digital medium, Asian Paints has released a digital video. Modelled around a social experiment, it furthers the thought that men can do with some help when it comes to understanding colours better. And the best way to start helping is to start early. The film captures interesting moments of how men and women see colours totally differently from each other and then goes on to propose an early start for men to come to the same level as women in their appreciation of colours. Ambient advertisement created by Ogilvy, India for Asian Paints, within the category: House, Garden.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

On Teacher's Day, while everyone was celebrating their teachers, Akanksha's kids went out looking for theirs. Ambient advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for Lifestyle, within the category: Retail Services.

Ambient advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Sometimes it’s good to look up from our screens and make an asli connection with those who look at us with love and affection. Toh iss Diwali, #MyAsliConnection jodo. Film advertisement created by 21n78e, India for Reliance Digital, within the category: Electronics, Technology.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase. Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted. We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons. Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.

According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

At NH7 Weekender- India's Happiest Music Festival; to discourage littering, we turned an ordinary waste bin into a WASTED bin. The more alcohol cups you throw into it, the more drunk it gets and the more 'trash' it talks. Copywriter: P.G. Aditya Ambient advertisement created by Webchutney, India for Only Much Louder, within the category: Recreation, Leisure.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

It doesn’t matter who you are, where you’re from or what you do, as women, we all have that one particular feeling. The feeling of poise, pride and confidence. Celebrate woh #MissIndiaWaliFeeling with fbb Colors Femina Miss India! #MissIndia2017. Film advertisement created by Social Kinnect, India for FBB, within the category: Fashion.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.