Swiggy is India's largest food delivery app, employing over 200,000 delivery partners. However, a lot of our delivery partners don't wear helmets. To change this behaviour, we used the occasion of Karva Chauth - a festival where women fast and pray for the safety and long lives of their husbands. Our delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event - henna cones, bindis, bangles, etc. In addition, they also contained helmets.

Film advertisement created by Ogilvy, India for Titan, within the category: Personal Accessories.

Film advertisement created by BBH, India for FabHotels, within the category: Hospitality, Tourism.

Film advertisement created by Ogilvy, India for Shan Foods, within the category: Food.

Film advertisement created by McCann, India for Britannia, within the category: Food.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Film advertisement created by Fisheye, India for Fastrack, within the category: Fashion.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Film advertisement created by Creativeland Asia, India for Cinthol, within the category: Health.

Did you know that your money is powerful enough to do wonders in the society? Wondering how? When you choose to bank with us, you do much more than just earning rewarding interests. Equitas Small Finance Bank is an active member of the communities where we live and work, and a strong philanthropic partner enabling individuals, families businesses and entire communities in their financial aspirations with seamless banking services. We take the responsibility to be good neighbor's, and are committed to our legacy of giving back to our communities. With us, your money gets the ability to positively influence the economic well-being for deserving economic segments within our communities. Making a positive impact in the society is as simple as banking with us! With Equitas, your money becomes a force for the good. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG. Users can interact with the messenger chatbot here - https://m.me/50YearsOfAMGChatbot or can search for "50 Years of AMG Chatbot" in messenger to experience this and create their own personalized video! [Optimized for Messenger, will not work on Messenger Lite.] This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally. Digital advertisement created by AliveNow, India for Mercedes, within the category: Automotive.

The Hush Pad is a product innovation that is solving the social issue of buying and disposing of pregnancy tests in India. It will be done in collaboration with "Stayfree", one of India's leading women's hygiene brand; which will help teenage girls check for pregnancies. Integrated advertisement created by Miami Ad School, India for Stayfree, within the category: Health.

Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.

Film advertisement created by Ogilvy, India for Brooke Bond, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by JWT, India for Lifestyle, within the category: Retail Services.

Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Digital advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Your language is the very substance of your thoughts, your dreams, your feelings. Now transform all your thoughts into actions with #Office365, in your preferred Indian language. Film advertisement created by Wunderman, India for Microsoft, within the category: Electronics, Technology.