Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Type 2 diabetes is the most common kind of diabetes, yet most people are not able to detect it and start treatment until it is too late. Simple lifestyle measures have been shown to be effective in preventing or delaying the onset of type 2 diabetes. Early diagnosis can be accomplished through relatively inexpensive testing of blood sugar. WHO aims to stimulate and support the adoption of effective measures for the surveillance, prevention and control of diabetes and its complications, particularly in low- and middle-income countries. Integrated advertisement created by VIVA Institute of Applied Art, India for World Health Organization, within the category: Public Interest, NGO.

A visual narrative based on a poem. It entails a family believing in the power of their dreams and how they live it through their home, designed by Garnet Lifestyle Homes. The world of their dreams is their reality!

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by Posterscope, India for Adidas, within the category: Fashion.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Film advertisement created by Publicis, India for Park Avenue, within the category: Health.

Film advertisement created by Tonic Worldwide, India for Flying Machine, within the category: Fashion.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

This campaign places its key focus on urging the society to support and encourage couples that want to start a family and have chosen to get pregnant via IVF, instead of ostracizing them for opting “the unnatural way.” Digital advertisement created by WATConsult, India for Parents Of Fertility, within the category: Health.

Film advertisement created by Ogilvy, India for Shan Foods, within the category: Food.

On the occasion of World Sight Day, Openspace unveils a heart touching digital video for Galalite Screens - a leading manufacturer of cinema screens in India and Sightsavers campaign #BeTheLite This campaign was established with a view to create awareness about the visually impaired children and to aid them in getting treatment Openspace with their young and enthusiastic team captured the intricate moments of visually impaired kids making some stunning art pieces and catching their background story,their dreams and ambitious aspirations. This social initiative has created a huge impact and enlightened many about the preventive measures to be taken to avoid visual impairment.

An interactive Restroom service, Peeloo is an app that allows you to remotely check the status of the loo, and knock on the door if engaged. In fact, if you ask for a notification, Peeloo will also notify you as soon as the Loo gets vacant. A smart hack for small to medium size businesses who don't have huge office spaces (and mall-like restrooms), Peeloo aims to remove the queue from the Loo. For more, log on to www.Peeloo.in Digital advertisement created by Webchutney, India for Webchutney, within the category: Agency Self-Promo.

Digital advertisement created by Fisheye, India for TE-A-ME, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ogilvy, India for Sprouts Environment Trust, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Blue Star, within the category: Non-Alcoholic Drinks.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.