Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

Digital advertisement created by Dentsu, India for Jaslok Hospital, within the category: Health.

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

Website: http://makelovenotscars.org/skills/ Digital advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.

To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents. Digital advertisement created by WATConsult, India for Allianz, within the category: Finance.

Film advertisement created by JWT, India for Sofy, within the category: Health.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Direct advertisement created by The Brand Brewery, India for Tata Salt, within the category: Food.

Film advertisement created by ADK, India for Mankind Pharma, within the category: Pharmaceutical.

Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

Transgender model asks “Why don’t you?” on Blood Donors Day The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #WhyDon’tYou http://www.whydontyou.in/ Digital advertisement created by WATConsult, India for Bold, within the category: Professional Services.

Digital advertisement created by Cartwheel Creative, India for Tata, within the category: House, Garden.

When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they're simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they're being told. Presenting Plot Twist - an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be. Digital advertisement created by Miami Ad School, India for Amazon Echo Dot Kids Edition, within the category: Electronics, Technology.

Food always finds its way across languages. The reunited grandfathers want to make biryani and reach a hurdle when they don't know what an ingredient's local name is, but with a little help from Google Search, they manage.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

Sangbad Pratidin looked to bridge the dichotomy between custom and enjoyment during the celebration of Durga Puja through a creative digital innovation. As the new generation invests in longer screen time on their mobile devices, Sangbad Pratidin used the Facebook Mobile App as the optimum preferred medium and AR technology as a tool to engage with the digitally inclined youth.

Executive Producer :Mehernosh Dastoor Digital advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Film advertisement created by Publicis, India for Heineken, within the category: Alcoholic Drinks.