Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Swiggy is India's largest food delivery app, employing over 200,000 delivery partners. However, a lot of our delivery partners don't wear helmets. To change this behaviour, we used the occasion of Karva Chauth - a festival where women fast and pray for the safety and long lives of their husbands. Our delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event - henna cones, bindis, bangles, etc. In addition, they also contained helmets.

Producers: Avishek Ghosh, Marc Kubbinga, Saptrishi Mascarenhas 
Director: Lieven Van Baelen
 Music: Mikey McCleary
 DOP: Lieven Van Baelen Film advertisement created by BBH, India for Vespa, within the category: Automotive.

When it comes to protecting children from germs and bacteria, Indian parents often tend to get a bit overprotective. Yet when it comes to washing clothes, they often only think about visible stain removal. But what if your clothes are not rid of the invisible and tiny allergens and bacteria which get lodged in difficult places? Godrej Appliances’ new Front Load Washing Machine with Allergy Protect takes care of both the aspects and launched the product on digital with the campaign #SuitUpToAllergy which started with a video that hilariously follows the day in the life of a kid who is forced to wear a Hazmat Suit by his mom to protect him from germs. The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire. The video conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs, bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine. Film advertisement created by WATConsult, India for Godrej, within the category: House, Garden.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

Film advertisement created by Ogilvy, India for Milton, within the categories: House, Garden, Retail Services.

Film advertisement created by Maitri, India for Vasan Eye Care, within the category: Professional Services.

For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With our new campaign KFC 'I-Box' we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their 'KFC 5-in-1 Longer Meal Box' by creating a mini version of themselves at select KFC stores. Integrated advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

This is the journey of a girl called Priyadarshini Chakane. She's a young, brave girl who battled HypoPlastic Anemia, not once but three times, and came out smiling to win back her life. Her story was shared with Amitabh Bachchan, who gave her encouraging words on Twitter. Schbang took the trip to Ratnagiri to make her read the words of encouragement from her idol, and along the way found a fantastic story to tell. Digital advertisement created by Schbang, India for Finolex Pipes, within the categories: Health, Pharmaceutical.

When fondness grows with age. A grandfather trying to sneak some sweets is caught red handed but is rewarded with some more; the same evening with a little help from Google.

Digital advertisement created by Ufaan Films, India for Oxfam, within the category: Public Interest, NGO.

Wunderman Thompson South Asia Group’s latest campaign for Namaste India Dairy highlights its new product offering in a memorable fashion for Northeast India and Bengal. Film advertisement created by Wunderman Thompson South Asia, India for Namaste India Dairy, within the categories: Food, Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, India for Reliance General Insurance, within the category: Finance.

Creative Director: Rajiv Rao President: Navin Talreja
 Executive Creative Director: Sukesh Nayak 
Head of Planning, Mumbai: Kawal Shoor
 Senior Creative Directors: Talha Nazim, Manasi Kadne Art Directors: Nobin Dutta, Noothan PR Copywriter: Aratrika Rath Business Head: Hitesh Patel Account Management: Kunal Rasania, Madhavi Unni Director: Raaj A Chakravarti Digital advertisement created by Ogilvy, India for Google, within the category: Electronics, Technology.

According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

Film advertisement created by Ogilvy, India for Brooke Bond, within the category: Non-Alcoholic Drinks.

Copywriters: Nikhil George, Devika Srivastava Agency Producer: Manoj Joshi, Porus Kharegat Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina Art Director:  Vipul Indulkar Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Content advertisement created by JWT, India for Pravesh, within the category: House, Garden.