India

WVA

Change of plans? Change of mind? We get it. Life is unpredictable and your furniture shouldn't tie you down. Here's a thought - subscribe to furniture, appliances and bike rentals from Rentomojo.com and make the smart move. From couches to beds to even that widescreen TV, smartly own the better lifestyle.

WVA

Film advertisement created by BBH, India for Skoda, within the category: Automotive.

WVA

Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

WVA

He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

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Digital advertisement created by Ogilvy, India for World For All, within the category: Public Interest, NGO.

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Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

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Film advertisement created by Wunderman Thompson, India for Lifestyle, within the category: Retail Services.

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2017 marks the 200th year of Parkinson's research and, unfortunately, we are no closer to finding the cure than we were before. This is because of research. There needs to be more of it and that can only be done with funding. So how do we get millennials to care about Parkinson's research funding using Instagram's boomerang feature? Film advertisement created by Miami Ad School, India for Instagram, within the category: Electronics, Technology.

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Creative Director: Rajiv Rao President: Navin Talreja
 Executive Creative Director: Sukesh Nayak 
Head of Planning, Mumbai: Kawal Shoor
 Senior Creative Directors: Talha Nazim, Manasi Kadne Art Directors: Nobin Dutta, Noothan PR Copywriter: Aratrika Rath Business Head: Hitesh Patel Account Management: Kunal Rasania, Madhavi Unni Director: Raaj A Chakravarti Digital advertisement created by Ogilvy, India for Google, within the category: Electronics, Technology.

WVA

Fright over bravery. Silence over voice. Fit in over stand out. Since they are born, we have been teaching our girls fear over courage, unknowingly. To raise the brave girls of tomorrow, it’s time we change the equation and bring courage over fear. Let’s begin #HerCourageLessons today. Digital advertisement created by Dentsu, India for MySchoolReviews.com, within the category: Education.

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Amidst all apps which promise to deliver to the moon, which we can't. We deliver where we can best.

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According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

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SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training module, Thanks A Dot, to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website. This self-detection tool has been designed using real breast cancer mammograms to re-create breast cancer lumps using a special algorithm and 3D printing. The breast cancer lump shapes are put on a learning card in the form of a language inspired by Braille. Users solve puzzles and quizzes using the special language (present on the learning card), thus capturing a positive feeling of carrying out early detection examination and promoting regular self-checks. 'Thanks A Dot' helps improve tactile (touch) capacity in women to detect early signs of lump formation. SBI Life has leveraged multiple digital platforms to launch the ‘Thanks a Dot’ awareness initiative; the campaign has rolled out with the launch of a video that highlights the significance of the power of touch and showcases the benefits of self-breast examination through this tool. The video urges every woman to take a step further and inculcate a habit of self-breast examination regularly and confidently. Digital advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

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Film advertisement created by JWT, India for Kingfisher, within the categories: Alcoholic Drinks, Sports.

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Website: http://makelovenotscars.org/skills/ Digital advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

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Your language is the very substance of your thoughts, your dreams, your feelings. Now transform all your thoughts into actions with #Office365, in your preferred Indian language. Film advertisement created by Wunderman, India for Microsoft, within the category: Electronics, Technology.

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Direct advertisement created by The Brand Brewery, India for Dalda, within the category: Food.

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Digital advertisement created by Ogilvy, India for Tata, within the category: Automotive.

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Shopping for an Anarkali suit is just a move away. The reunited grandfathers decide to play match-maker with their grandkids by sending them shopping, but the grand-daughter checkmates them with a little help from Google.

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Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.




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