When fondness grows with age. A grandfather trying to sneak some sweets is caught red handed but is rewarded with some more; the same evening with a little help from Google.

Film advertisement created by FCB, India for The Times of India, within the category: Media.

Film advertisement created by Fisheye, India for Fastrack, within the category: Fashion.

The latest developments in the communication technology have stunned us, we tapped two innovative platforms to combat the problem. Shazam is known to recognize every song in it's database, we added the sound of missiles and drones, so we know when they're approaching. Next, we tapped into the newly talked about Mesh Network Technology that boasts about communicating with people with single node, peer to peer connections that do not need Wifi or even cellular network. Film advertisement created by Miami Ad School, India for Shazam, within the category: Electronics, Technology.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Film advertisement created by Ogilvy, India for Milton, within the categories: House, Garden, Retail Services.

There's lots that brands can do with Augmented Reality, especially with Facebook's Spark AR platform. We leveraged the eye tracking module to create a truly unique experience where the user can change the color of the car with the Blink of their eyes! After they open the AR experience, they look into the camera and see the Mahindra XUV 300 rotating. Once they blink it changes the color of the car to showcase the different colors available. Experiential advertisement created by AliveNow, India for Mahindra, within the category: Automotive.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.

Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Digital advertisement created by Ignitee, India for ICICI Lombard, within the category: Finance.

Film advertisement created by Print2tape, India for Ceat Tyres, within the category: Automotive.

Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase. Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted. We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons. Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can't make a simple phone call. With Apple, we think different and help solve this issue. Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition. With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don't understand it. Digital advertisement created by Miami Ad School, India for Apple, within the category: Electronics, Technology.

Film advertisement created by Wunderman Thompson, India for Lifestyle, within the category: Retail Services.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Digital advertisement created by Webchutney, India for MakeMyTrip, within the category: Transport.