More often than not, older adults are subjected to emotional and physical abuse, societal stigmas, clichés and stereotypes, leaving them with very little scope to express themselves. Ahead of World Senior Citizen’s Day on 21st August, Evergreen Club – India’s largest online community for older adults – has launched #EvergreenDiaries to encourage the elderly to share inspiring stories of their life, which brought them liberation, joy and healing. The social media campaign aims to bring together stories of their struggles and griefs, overcoming them with determination and grit, and finally breaking barriers to lead a life of their own accord. #EvergreenDiaries aims to inspire more and more seniors to shed their inhibitions, liberate themselves from the dictating terms of society, and follow their interests and passion, despite their age. The campaign is being brought alive via a three-day Evergreen Carnival from 20th – 22nd August, where members of the virtual community will come together to participate in exciting events curated especially for them.

In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

Life is not meant to be lived In the corner cubicle in a freezing office Where no one knows your last name Or in the third row of a matinee show That you went to by accident. Life is meant to be lived on purpose, with purpose Outside your comfort zone Following your passions Or your taste buds No matter where they might take you. Learn something new – a language, a skill, a dance step. Try something new – chopsticks, tai chi or crickets. Wrap your mind and your tongue around new experiences. You never know where they will lead. Sometimes, down unexpected avenues On the most delicious culinary adventures Or sometimes, to unexpected revelations about yourself. Life is not meant to be just lived It's meant to be tasted, savoured, relished. And devoured with a hunger for more. So don’t just sit back and wait Live your best life, Starting today. Cardia Life. Live life to the fullest. Digital advertisement created by Digitally Inspired Media, India for Cardia Life, within the category: Food.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

Partitions divide countries, friendships find a way. The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.

Ambient advertisement created by Dentsu, India for Helpusgreen, within the category: Public Interest, NGO.

Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

Direct advertisement created by Dentsu, India for Chakra Tea, within the category: Non-Alcoholic Drinks.

A nostalgic reminder of how fun Childhood was, and a suggestion on how users can make Children's Day fun for themselves even now. Film advertisement created by Logicserve Digital, India for Panzani Pasta, within the category: Food.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.

Content advertisement created by JWT, India for Pravesh, within the category: House, Garden.

Goyal & Co launched a new apartment complex in Bangalore, which they officially registered as 'Orchid Piccadilly'. In a country scarred by the British rule, this was indeed an icky situation to be in, to add to our problems, there was nothing British about the architecture or any aspect of this project for that matter. What started as a conundrum was then flipped on its head and used to our advantage with the Tag line of the campaign stating "Orchid Piccadilly, Nothing British About it". We played on the innate, ancestral need of us Indians to take a dig at the British. And it worked. It struck a chord with our Indian audiences. They had a good laugh. No offence to the British :) Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Digital advertisement created by Blink, India for KFC, within the category: Food.

According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want! Experiential advertisement created by DDB, India for McDonald’s, within the category: Food.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.