Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Film advertisement created by DDB, India for Elite Atta, within the category: Food.

Headline and copy text (in English): Urzza : Swimming Pool Film advertisement created by Soho Square, India for Urzza, within the category: Non-Alcoholic Drinks.

A visual narrative based on a poem. It entails a family believing in the power of their dreams and how they live it through their home, designed by Garnet Lifestyle Homes. The world of their dreams is their reality!

Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by Isobar, India for Adidas, within the category: Fashion.

The short film is a portrait of Varanasi, the holiest of India’s seven sacred cities and a place where devout Hindus go to die in hopes of achieving Moksha - becoming liberated from the cycle of rebirth. Hindu scriptures say that a soul has to undergo 8.4 million rebirths before reaching the human form and dying in Varanasi and being cremated along the banks of the river is believed to be the ideal way of achieving Moksha. Several so-called ‘death hotels’ exist to accommodate believers who abandon their lives go there and wait for death, some for as long as 40 years.

Film advertisement created by O&M, India for Anouk, within the category: Fashion.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, India for Sofy, within the category: Health.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

This is an advertisement for a brand of spice which is commonly used in the western part of India. It is a blend of many spices. As most of you may know, India is a hot pot of cultures and cuisines and tastes with people, languages and food changing with every passing kilometer. Even in a state like Maharashtra, which is one of the largest states in India, each and every city has a different spice mix. The USP of this spice blend was that no matter what you cook, you only need to add this 'single' spice blend to make it tasty. So whether you cook different things for different members of the family, you can use this spice for each recipe without adding anything else. So, we, at Boing, decided to stay away from the usual cooking and hassled mother and went a bit into our history, and into the Royal kitchens at the time of the Mahabharata (the Royal Indian Epic). In our story, Draupadi, the queen with 5 husbands is complaining that she has a hard time while cooking because each of her husbands wants to eat something different. Her aunt-in-law, Gandhaari, mother to over 100 kids (who has blindfolded herself because her husband is also blind) reveals to her that she uses Suruchi Goda Masala for her cooking. She doesn't need anything other spice, making cooking much less of a hassle. We created this commercial in a typical Indian Folk song and dance format of Laavani (a folk song style from the West Indian state of Maharashtra). We enjoyed writing and making this commercial and we certainly home you feel the same. Film advertisement created by Boing, India for Suruchi Goda Masala, within the category: Food.

Partitions divide countries, friendships find a way. The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.

There are more than 40 million people worldwide oppressed by modern slavery. Often these victims are right in front of us, but go unseen. Join the fight to free them. Watch “Switch”, a powerful 90s film and share with friends and family. To get involved go to www.youcanfree.us Film advertisement created by Parallel Minds, India for Viacom 18, within the category: Public Interest, NGO.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

Film advertisement created by Veda Media House, India for Fab Hotels, within the category: Hospitality, Tourism.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.