Film advertisement created by BBH, India for Magnum, within the category: Food.

Lodha's new Smart City, Palava, is a wholesome mix of various elements, one of which is its exemplary Security System - second to none! Digital advertisement created by Schbang, India for Lodha Group, within the category: Professional Services.

Digital advertisement created by Ogilvy, India for Reliance General Insurance, within the category: Finance.

Film advertisement created by JWT, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Digital advertisement created by Cartwheel Creative, India for Tata, within the category: House, Garden.

In line with the existing digital-native recipe formats that were popular amongst our target audience, we created a social media property called “Matchtime Munchies” wherein the brand released 18 easy-to-prepare recipe videos using Gold Winner prepared by popular food bloggers. Each recipe was given a fun and catchy name using popular cricket terms and users were encouraged to share photos of their match-time snack in the comments section. From Power Play Puris to Off-spin omelettes, we created a series of healthy and tasty alternatives to the otherwise common junk or packaged matchtime snacks. Digital advertisement created by Digitally Inspired Media, India for Gold Winner, within the category: Food.

Film advertisement created by Handloom Picture Company, India for Handloom Picture Company, within the category: Professional Services.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Ambient advertisement created by Kinetic, India for Kinetic, within the category: Public Interest, NGO.

One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

Type 2 diabetes is the most common kind of diabetes, yet most people are not able to detect it and start treatment until it is too late. Simple lifestyle measures have been shown to be effective in preventing or delaying the onset of type 2 diabetes. Early diagnosis can be accomplished through relatively inexpensive testing of blood sugar. WHO aims to stimulate and support the adoption of effective measures for the surveillance, prevention and control of diabetes and its complications, particularly in low- and middle-income countries. Integrated advertisement created by VIVA Institute of Applied Art, India for World Health Organization, within the category: Public Interest, NGO.

Through simple payments, Google Pay enables you to do the things in life that mean the most to you. Kuch bada, aasaan banate hain (make the big things in life, easy to access). Film advertisement created by MullenLowe Group, India for Google, within the category: Electronics, Technology.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by JWT, India for Sofy, within the category: Health.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Film advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.