One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

Film advertisement created by DDB, India for Elite Atta, within the category: Food.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Film advertisement created by JWT, India for Sofy, within the category: Health.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Film advertisement created by Publicis, India for Park Avenue, within the category: Health.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Ambient advertisement created by Ogilvy, India for Lifebuoy, within the category: Health.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.

A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums. Audio advertisement created by Grey, India for Radio City 91.1 FM, within the category: Media.

Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.

Digital advertisement created by BBH, India for CRY, within the category: Public Interest, NGO.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Two girls Neha and Jyoti from a small Indian village, Banwari Tola, challenged destiny and took on everything that came with doing so. But in their fight for survival, little did they know that their actions would have a far-reaching and profound impact. Meet the Barbershop Girls of India and the village of Banwari Tola who are together inspiring the next generation of men by breaking stereotypes, one shave at a time. Gillette is actively involved towards shaping their future at www.safaltaapnimutthimein.org Film advertisement created by Grey, India for Gillette, within the category: Health.

Film advertisement created by Terribly Tiny Talkies, India for Benetton, within the category: Fashion.

Website: http://makelovenotscars.org/skills/ Digital advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Fright over bravery. Silence over voice. Fit in over stand out. Since they are born, we have been teaching our girls fear over courage, unknowingly. To raise the brave girls of tomorrow, it’s time we change the equation and bring courage over fear. Let’s begin #HerCourageLessons today. Digital advertisement created by Dentsu, India for MySchoolReviews.com, within the category: Education.

Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.