India
Experiential advertisement created by Isobar, India for Reebok, within the categories: Fashion, Public Interest, NGO.
Headline and copy text (in English): Urzza : Swimming Pool Film advertisement created by Soho Square, India for Urzza, within the category: Non-Alcoholic Drinks.
Swiggy is India's largest food delivery app, employing over 200,000 delivery partners. However, a lot of our delivery partners don't wear helmets. To change this behaviour, we used the occasion of Karva Chauth - a festival where women fast and pray for the safety and long lives of their husbands. Our delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event - henna cones, bindis, bangles, etc. In addition, they also contained helmets.
Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WAT Consult has taken a step forward to make the ride more meaningful along with being enjoyable. The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled - "Ride For Legends." This is a challenge taken up by 4 moto-vloggers to discover the unsung legends of the society on their bikes. Through this campaign the vloggers will highlight the unsung legends lives and achievements to the world, one story at a time. The same has been co-created along with popular YouTube channel Powerdrift and is also available on Voot. Content advertisement created by WATConsult, India for Total, within the category: Automotive.
Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.
Film advertisement created by BBH, India for Tinder, within the category: Professional Services.
By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.
Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.
The short film is a portrait of Varanasi, the holiest of India’s seven sacred cities and a place where devout Hindus go to die in hopes of achieving Moksha - becoming liberated from the cycle of rebirth. Hindu scriptures say that a soul has to undergo 8.4 million rebirths before reaching the human form and dying in Varanasi and being cremated along the banks of the river is believed to be the ideal way of achieving Moksha. Several so-called ‘death hotels’ exist to accommodate believers who abandon their lives go there and wait for death, some for as long as 40 years.
Film advertisement created by Ogilvy, India for Shan Foods, within the category: Food.
Side by Side, urges the viewer to experience a shared signature, either the Auteurs or the Actors, between two distinct pieces of storytelling, one after the other.
"Women Like You" was a campaign close to our hearts because it was inspired by and made for the women who power the world of FinTech. As an innovative industry leader in the business of finance, ZestMoney wanted to celebrate how women in the team drove the business to market success, and the result was this beautiful photography documentary AV. Film advertisement created by Zensciences, India for Zestmoney, within the category: Finance.
Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.
As he prepares for his latest mission, Double O sets foot in Carnot Technologies HQ. He is in for a surprise. The era of Smart is here and Q has invented a gizmo so breathtaking that every car owner would kill to have it. Watch the first chapter to know more.
Direct advertisement created by JWT, India for Bueno, within the category: Food.
More often than not, older adults are subjected to emotional and physical abuse, societal stigmas, clichés and stereotypes, leaving them with very little scope to express themselves. Ahead of World Senior Citizen’s Day on 21st August, Evergreen Club – India’s largest online community for older adults – has launched #EvergreenDiaries to encourage the elderly to share inspiring stories of their life, which brought them liberation, joy and healing. The social media campaign aims to bring together stories of their struggles and griefs, overcoming them with determination and grit, and finally breaking barriers to lead a life of their own accord. #EvergreenDiaries aims to inspire more and more seniors to shed their inhibitions, liberate themselves from the dictating terms of society, and follow their interests and passion, despite their age. The campaign is being brought alive via a three-day Evergreen Carnival from 20th – 22nd August, where members of the virtual community will come together to participate in exciting events curated especially for them.
Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.
Teachers inspire hope, ignite the imagination, and instill a love of discovery. For every audacious dream begins with a teacher who shows us the stars and tells us, they are not far.
Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.