Content advertisement created by JWT, India for Pravesh, within the category: House, Garden.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

This is the journey of a girl called Priyadarshini Chakane. She's a young, brave girl who battled HypoPlastic Anemia, not once but three times, and came out smiling to win back her life. Her story was shared with Amitabh Bachchan, who gave her encouraging words on Twitter. Schbang took the trip to Ratnagiri to make her read the words of encouragement from her idol, and along the way found a fantastic story to tell. Digital advertisement created by Schbang, India for Finolex Pipes, within the categories: Health, Pharmaceutical.

A young, innocent guy meets a sinful temptress. He chases her, and she entices him. Until one of them is hung high and dry. This is the story of how EMI, tempting as it may be, can trap you with false hopes, and binding clauses. Move on from being "tied" down with EMIs to owning furniture, appliances and bikes the commitment free way with RentoMojo. Don't just own. Smartly own.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Shopping for an Anarkali suit is just a move away. The reunited grandfathers decide to play match-maker with their grandkids by sending them shopping, but the grand-daughter checkmates them with a little help from Google.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Transgender model asks “Why don’t you?” on Blood Donors Day The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #WhyDon’tYou http://www.whydontyou.in/ Digital advertisement created by WATConsult, India for Bold, within the category: Professional Services.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one message for them in return. Digital advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Film advertisement created by ADK, India for Manforce, within the category: Health.

Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.

Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” - an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds. Experiential advertisement created by Blink Digital, India for KFC, within the category: Food.

RK University has a unique philosophy that we work with. Whether the curriculum or the infrastructure, this philosophy is evidently visible everywhere. This video Illustrates the same in detail!

In a world where everyone is constantly on the go, have you ever stopped to wonder – Everybody will notice but no one will know? We stopped for a second to share with everyone our #DirtyLittleSecret. It’s our quickie, our constant affair, our booty call – BBLUNT’s Back To Life Dry Shampoo! Digital advertisement created by Schbang, India for BBLUNT, within the category: Beauty.

India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. For this, the agency chose the perfect platform - social media, where such issues thrive and are spread to create havoc. And the ideal occasion - Durga Puja, the country’s most celebrated religious festival was picked to release the film. And then, on Mahalaya, the auspicious day that marks the arrival of Goddess Durga, the Goddess of Power, this intriguing film was launched. Needing around 3 months of painstaking animation, every frame of this 2min 17sec film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer. Film advertisement created by Wunderman Thompson, India for Turtle, within the category: Fashion.

Film advertisement created by Ogilvy, India for Skinn, within the category: Beauty.

Film advertisement created by MOFILM, India for TATA Communications, within the category: Electronics, Technology.

How modern is your business? Do you use the cloud to share and upload work? Do you have biometric sensors at your office? Every business these days is moving with the times, keeping themselves technologically updated in everything, from marketing to the user experience. Everything, except accounting. Film advertisement created by Propaganda, India for intuit, within the category: Electronics, Technology.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.