In a recent survey to calculate the least stressed cities of 2017, most cities in India fared extremely poorly. Bengaluru was 130th, Kolkata was 131st, Mumbai was at 138 and Delhi was at 142. Today, India is one of the fastest growing economies in the world, but it comes at a cost. Stress is the biggest factors in a deteriorating quality of life and is a silent killer. Many a times, we do not even know how stressed we actually are. What If there was a vending machine to tell you how stressed you are? Presenting the What If Vending Machine. An attempt to blend consumer experience with technology, the vending machine measures the stress levels in your brain and dispenses a What If bottle only if you are 100% calm. What does it take to have a calm and clear mind? Is it really possible? Experiential advertisement created by Blink Digital, India for What If, within the category: Public Interest, NGO.

Direct advertisement created by Dentsu, India for Chakra Tea, within the category: Non-Alcoholic Drinks.

Film advertisement created by Tonic Worldwide, India for Flying Machine, within the category: Fashion.

Film advertisement created by JWT, India for Sofy, within the category: Health.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by Publicis, India for Park Avenue, within the category: Health.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Tapping into the ardent football fan-base in India, a first-of- its-kind AR app on the game of football was created to engage with them, by leveraging the partnership between Apollo Tyres & Manchester United. Digital advertisement created by WATConsult, India for Apollo Tyres, within the category: Automotive.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Film advertisement created by Ogilvy, India for Brooke Bond, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Ambient advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

The short film is a portrait of Varanasi, the holiest of India’s seven sacred cities and a place where devout Hindus go to die in hopes of achieving Moksha - becoming liberated from the cycle of rebirth. Hindu scriptures say that a soul has to undergo 8.4 million rebirths before reaching the human form and dying in Varanasi and being cremated along the banks of the river is believed to be the ideal way of achieving Moksha. Several so-called ‘death hotels’ exist to accommodate believers who abandon their lives go there and wait for death, some for as long as 40 years.

A story of four protagonists, reflecting upon their journey so far. It is a TVC to promote a Skoda - Bloomberg Quint Web series featuring 10 extraordinary personalities from the world of business, art and beyond, candidly discussing the highs and lows of the extraordinary journey that brought them here. Film advertisement created by Bloomberg Quint, India for Skoda, within the category: Automotive.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. Film advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.