India

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Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

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Wunderman Thompson South Asia Group’s latest campaign for Namaste India Dairy highlights its new product offering in a memorable fashion for Northeast India and Bengal. Film advertisement created by Wunderman Thompson South Asia, India for Namaste India Dairy, within the categories: Food, Non-Alcoholic Drinks.

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Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

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Did you know that your money is powerful enough to do wonders in the society? Wondering how? When you choose to bank with us, you do much more than just earning rewarding interests. Equitas Small Finance Bank is an active member of the communities where we live and work, and a strong philanthropic partner enabling individuals, families businesses and entire communities in their financial aspirations with seamless banking services. We take the responsibility to be good neighbor's, and are committed to our legacy of giving back to our communities. With us, your money gets the ability to positively influence the economic well-being for deserving economic segments within our communities. Making a positive impact in the society is as simple as banking with us! With Equitas, your money becomes a force for the good. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

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Film advertisement created by BBH, India for ZEE5, within the category: Music.

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RK University has a unique philosophy that we work with. Whether the curriculum or the infrastructure, this philosophy is evidently visible everywhere. This video Illustrates the same in detail!

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Film advertisement created by Ogilvy, India for Hamam, within the category: Public Interest, NGO.

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The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

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Film advertisement created by O&M, India for Anouk, within the category: Fashion.

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Art Direction: Nagu.R.K Film advertisement created by BBDO, India for Moods Condoms, within the category: Health.

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Inspired by the real-life story of Gowri and how the use of AI technology and Tele-Health, a part of AkzoNobel's E-Health initiative, prevents her from becoming a school dropout. Instead of showing Gowri's struggles through rose coloured glasses, we paid more attention to the harsh realities and the helplessness of a specific community. With a budget of under ten lacks, a considerably minimal amount in the advertising industry, our AkzoNobel advert was shot and produced with the motive of educating the masses on AkzoNobel's Corporate Social Responsibility. AkzoNobel has provided effective healthcare to more than 4000 villages near Bengaluru, India, to make a positive contribution to the betterment of the lives of the communities we serve in. Film advertisement created by Akartha, India for Akzonobel, within the categories: Industrial, Agriculture, Public Interest, NGO.

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Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.

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Khadi, the greatest symbol of defiance in India’s freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India’s 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together our freedom. These three 8ft x 5ft string art canvases beautifully captures an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores. Ambient advertisement created by JWT, India for Turtle Khadi, within the category: Fashion.

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Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

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Film advertisement created by Mindshare, India for Apollo Tyres, within the category: Automotive.

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PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

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Two girls Neha and Jyoti from a small Indian village, Banwari Tola, challenged destiny and took on everything that came with doing so. But in their fight for survival, little did they know that their actions would have a far-reaching and profound impact. Meet the Barbershop Girls of India and the village of Banwari Tola who are together inspiring the next generation of men by breaking stereotypes, one shave at a time. Gillette is actively involved towards shaping their future at www.safaltaapnimutthimein.org Film advertisement created by Grey, India for Gillette, within the category: Health.

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Teachers inspire hope, ignite the imagination, and instill a love of discovery. For every audacious dream begins with a teacher who shows us the stars and tells us, they are not far.

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Film advertisement created by Veda Media House, India for Fab Hotels, within the category: Hospitality, Tourism.




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