Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

He may have been good with numbers but when it came to LUCKY numbers, things didn't turn out the way he expected. Film advertisement created by Dentsu, India for Aditya Birla Capital Sun life Mutual Funds, within the category: Finance.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by DDB, India for Elite Atta, within the category: Food.

Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html Digital advertisement created by Ogilvy, India for Sony, within the category: Electronics, Technology.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by Ogilvy, India for Blue Star, within the category: Non-Alcoholic Drinks.

Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination? ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new 'Breast Buffer' symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers. Digital advertisement created by Grey, India for ALTBalaji, within the category: Public Interest, NGO.

The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world. As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors. The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are! To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies. In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language. Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide. Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.

How do we get more people to willingly give up their medical data and help scientists find the cure for deadly diseases? Digital advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Soho Square, India for Tata, within the category: Automotive.

Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity. The new Ballantine’s campaign is an ode to these ‘Uns’ - symbols of the fearless new corporate tribe. So there is no one hero in the film. The protagonists are many, diverse and represent corporate success across unconventional walks of life. Fearless, bold and not disheartened by temporary glitches, their strength lies in their uniqueness. They’re holding their ground in un-stereotypical ways; scripting success in unimagined fields and professions. Film advertisement created by Ogilvy, India for Ballantine's, within the category: Alcoholic Drinks.

On the occasion of World Sight Day, Openspace unveils a heart touching digital video for Galalite Screens - a leading manufacturer of cinema screens in India and Sightsavers campaign #BeTheLite This campaign was established with a view to create awareness about the visually impaired children and to aid them in getting treatment Openspace with their young and enthusiastic team captured the intricate moments of visually impaired kids making some stunning art pieces and catching their background story,their dreams and ambitious aspirations. This social initiative has created a huge impact and enlightened many about the preventive measures to be taken to avoid visual impairment.

Sometimes it’s good to look up from our screens and make an asli connection with those who look at us with love and affection. Toh iss Diwali, #MyAsliConnection jodo. Film advertisement created by 21n78e, India for Reliance Digital, within the category: Electronics, Technology.