Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html Digital advertisement created by Ogilvy, India for Sony, within the category: Electronics, Technology.

Film advertisement created by ADK, India for Manforce, within the category: Health.

The short film is a portrait of Varanasi, the holiest of India’s seven sacred cities and a place where devout Hindus go to die in hopes of achieving Moksha - becoming liberated from the cycle of rebirth. Hindu scriptures say that a soul has to undergo 8.4 million rebirths before reaching the human form and dying in Varanasi and being cremated along the banks of the river is believed to be the ideal way of achieving Moksha. Several so-called ‘death hotels’ exist to accommodate believers who abandon their lives go there and wait for death, some for as long as 40 years.

Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination? ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new 'Breast Buffer' symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers. Digital advertisement created by Grey, India for ALTBalaji, within the category: Public Interest, NGO.

Film advertisement created by Contract, India for Shoppers Stop, within the category: Retail Services.

Ambient advertisement created by Kinetic, India for Kinetic, within the category: Public Interest, NGO.

Film advertisement created by Print2tape, India for Ceat Tyres, within the category: Automotive.

2017 marks the 200th year of Parkinson's research and, unfortunately, we are no closer to finding the cure than we were before. This is because of research. There needs to be more of it and that can only be done with funding. So how do we get millennials to care about Parkinson's research funding using Instagram's boomerang feature? Film advertisement created by Miami Ad School, India for Instagram, within the category: Electronics, Technology.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by FCB, India for The Times of India, within the category: Media.

Direct advertisement created by JWT, India for Bueno, within the category: Food.

Fright over bravery. Silence over voice. Fit in over stand out. Since they are born, we have been teaching our girls fear over courage, unknowingly. To raise the brave girls of tomorrow, it’s time we change the equation and bring courage over fear. Let’s begin #HerCourageLessons today. Digital advertisement created by Dentsu, India for MySchoolReviews.com, within the category: Education.

Change of plans? Change of mind? We get it. Life is unpredictable and your furniture shouldn't tie you down. Here's a thought - subscribe to furniture, appliances and bike rentals from Rentomojo.com and make the smart move. From couches to beds to even that widescreen TV, smartly own the better lifestyle.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.

Digital advertisement created by Ufaan Films, India for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums. Audio advertisement created by Grey, India for Radio City 91.1 FM, within the category: Media.

Copywriters: Nikhil George, Devika Srivastava Agency Producer: Manoj Joshi, Porus Kharegat Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina Art Director:  Vipul Indulkar Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Outdoor advertisement created by DDB, India for Zee News, within the category: Media.