You'll only know if you'll make it or not, only if you make an attempt to do it in the first place. This #InternationalWomensDay, we wanted to celebrate the stories and rejoice in the journeys of 5 such women who dared to push the barriers and go beyond the limits. Film advertisement created by Quick Brown Fox, India for DLF Mall of India, within the category: Retail Services.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

2017 marks the 200th year of Parkinson's research and, unfortunately, we are no closer to finding the cure than we were before. This is because of research. There needs to be more of it and that can only be done with funding. So how do we get millennials to care about Parkinson's research funding using Instagram's boomerang feature? Film advertisement created by Miami Ad School, India for Instagram, within the category: Electronics, Technology.

This video is a part of the digital media campaign #LiveWithoutCash created for ICICI Bank, the largest private bank of India. A breakthrough campaign that urges people to go cashless and discover the benefits of using cards. Digital advertisement created by Blink, India for ICICI Bank, within the category: Finance.

Settle scores, instantly. The India-Pakistan cricket rivalry reaches its peak during a power-cut and the grandfathers settle scores with a little help from the granddaughter and Google.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Film advertisement created by Publicis, India for Heineken, within the category: Alcoholic Drinks.

SBI Life Insurance as a brand has an ideology of Celebrating life. It believes that a person should celebrate each and every moment of his / her life and should take pride in doing so. Ganesh Chaturthi is one of the most anticipated festivals across Maharashtra and prior to the celebration of the festival, there is a lot of planning involved with different facets like the pandals, sweets and the Ganesh Idol. The festival which is celebrated with such galore requires a lot of planning. To capture this, a Music Video - ‘Bappa Morya’ was created featuring Sukhwinder Singh. The video captures different groups of people involved in the preparations across the city of Mumbai. The campaign was further complemented with a Facebook 360-degree wherein the journey of Lord Ganesha, right from the idol making process to the Immmersion was captured. This helped the brand in highlighting the key preparation elements that goes behind celebrating the festival. Additionally, a Facebook live of the Maha Aarti by well known actor Vaibhav Tatwawaadi at Andhericha Raja was covered. The campaign DVC received over 2.7 million views and it reached over 4.5 million people. Content advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums. Audio advertisement created by Grey, India for Radio City 91.1 FM, within the category: Media.

Film advertisement created by Soho Square, India for Tata, within the category: Automotive.

RK University has a unique philosophy that we work with. Whether the curriculum or the infrastructure, this philosophy is evidently visible everywhere. This video Illustrates the same in detail!

The visitors at the MCHI Property Show 2013 had a blast while experiencing different elements of Mumbai in this surreal zone. They travelled inside future Mumbai, took blessings from Lord Ganesha, Broke the Dahi handi, The Dabbawala delivered them lunch and could play the hero inside a Bollywood action shoot. Ambient advertisement created by Transhuman Collective, India for MCHI Property Show, within the category: House, Garden.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Digital advertisement created by Dentsu, India for Jaslok Hospital, within the category: Health.

On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation. The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team. The film’s release was timed for 21st May, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world. Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala - Cameroon, Siberia & India. Film advertisement created by Wunderman Thompson, India for Jimmy Nelson Foundation, within the category: Public Interest, NGO.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

"Women Like You" was a campaign close to our hearts because it was inspired by and made for the women who power the world of FinTech. As an innovative industry leader in the business of finance, ZestMoney wanted to celebrate how women in the team drove the business to market success, and the result was this beautiful photography documentary AV. Film advertisement created by Zensciences, India for Zestmoney, within the category: Finance.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.

According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

What is Zika? Good Knight gives back to its customers, providing them with information to remain safe from the Zika Virus. Are you and your family as safe as can be? Digital advertisement created by Schbang, India for Good Knight, within the category: House, Garden.