India

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Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.

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upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

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It doesn’t matter who you are, where you’re from or what you do, as women, we all have that one particular feeling. The feeling of poise, pride and confidence. Celebrate woh #MissIndiaWaliFeeling with fbb Colors Femina Miss India! #MissIndia2017. Film advertisement created by Social Kinnect, India for FBB, within the category: Fashion.

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Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

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Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

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Film advertisement created by Bates, India for Jabong, within the category: Retail Services.

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The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them. He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, "Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football. The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact. Film advertisement created by Cheil, India for Adidas, within the category: Fashion.

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Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity. The new Ballantine’s campaign is an ode to these ‘Uns’ - symbols of the fearless new corporate tribe. So there is no one hero in the film. The protagonists are many, diverse and represent corporate success across unconventional walks of life. Fearless, bold and not disheartened by temporary glitches, their strength lies in their uniqueness. They’re holding their ground in un-stereotypical ways; scripting success in unimagined fields and professions. Film advertisement created by Ogilvy, India for Ballantine's, within the category: Alcoholic Drinks.

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What goes into the making of Kia’s stunning designs? Outstanding designers? Or their magical inspirations? It’s time to find out and reveal the secret. Welcome to Kia. Welcome to The Power to Surprise. #Magicalinspirations #StunningDesigns #KiaInIndia

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An interactive Restroom service, Peeloo is an app that allows you to remotely check the status of the loo, and knock on the door if engaged. In fact, if you ask for a notification, Peeloo will also notify you as soon as the Loo gets vacant. A smart hack for small to medium size businesses who don't have huge office spaces (and mall-like restrooms), Peeloo aims to remove the queue from the Loo. For more, log on to www.Peeloo.in Digital advertisement created by Webchutney, India for Webchutney, within the category: Agency Self-Promo.

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Gatorade helps replace what you lose in sweat, we created a vending machine that makes you earn your Gatorade with your sweat. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. Ambient advertisement created by Dentsu, India for Gatorade, within the category: Non-Alcoholic Drinks.

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Fright over bravery. Silence over voice. Fit in over stand out. Since they are born, we have been teaching our girls fear over courage, unknowingly. To raise the brave girls of tomorrow, it’s time we change the equation and bring courage over fear. Let’s begin #HerCourageLessons today. Digital advertisement created by Dentsu, India for MySchoolReviews.com, within the category: Education.

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Film advertisement created by Ogilvy, India for Fortune Foods, within the category: Food.

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Film advertisement created by JWT, India for Dalmia Cement, within the category: Industrial, Agriculture.

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Change is the new constant, sounds paradoxical right? When everything around you is continually changing, you ought to wonder how new, is “new.” Fynd, the online fashion app in its latest commercial fires this question towards young Indian millennials.

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Film advertisement created by Terribly Tiny Talkies, India for Benetton, within the category: Fashion.

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On Teacher's Day, while everyone was celebrating their teachers, Akanksha's kids went out looking for theirs. Ambient advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

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The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG. Users can interact with the messenger chatbot here - https://m.me/50YearsOfAMGChatbot or can search for "50 Years of AMG Chatbot" in messenger to experience this and create their own personalized video! [Optimized for Messenger, will not work on Messenger Lite.] This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally. Digital advertisement created by AliveNow, India for Mercedes, within the category: Automotive.

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An inspiring journey from being a pavement dweller to a proud independent parent Mrs. Shanthi, now a contract worker for Indian Railways, shares her inspiring story of transformation- a journey towards earning her identity in the society. She is an epitome of resilience and hard work. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

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Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.




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