Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Transgender model asks “Why don’t you?” on Blood Donors Day The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #WhyDon’tYou http://www.whydontyou.in/ Digital advertisement created by WATConsult, India for Bold, within the category: Professional Services.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want! Experiential advertisement created by DDB, India for McDonald’s, within the category: Food.

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.

Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by Bates, India for Jabong, within the category: Retail Services.

A housewife serves dinner the quicker way. If only physics came to her rescue.

Film advertisement created by Orchard, India for OnePlus, within the category: Electronics, Technology.

Inspired by the real-life story of Gowri and how the use of AI technology and Tele-Health, a part of AkzoNobel's E-Health initiative, prevents her from becoming a school dropout. Instead of showing Gowri's struggles through rose coloured glasses, we paid more attention to the harsh realities and the helplessness of a specific community. With a budget of under ten lacks, a considerably minimal amount in the advertising industry, our AkzoNobel advert was shot and produced with the motive of educating the masses on AkzoNobel's Corporate Social Responsibility. AkzoNobel has provided effective healthcare to more than 4000 villages near Bengaluru, India, to make a positive contribution to the betterment of the lives of the communities we serve in. Film advertisement created by Akartha, India for Akzonobel, within the categories: Industrial, Agriculture, Public Interest, NGO.

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. For this, the agency chose the perfect platform - social media, where such issues thrive and are spread to create havoc. And the ideal occasion - Durga Puja, the country’s most celebrated religious festival was picked to release the film. And then, on Mahalaya, the auspicious day that marks the arrival of Goddess Durga, the Goddess of Power, this intriguing film was launched. Needing around 3 months of painstaking animation, every frame of this 2min 17sec film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer. Film advertisement created by Wunderman Thompson, India for Turtle, within the category: Fashion.

A nostalgic reminder of how fun Childhood was, and a suggestion on how users can make Children's Day fun for themselves even now. Film advertisement created by Logicserve Digital, India for Panzani Pasta, within the category: Food.

Film advertisement created by And and And, India for Buffalo, within the category: Retail Services.

Digital advertisement created by Ogilvy, India for Mumbai Police, within the category: Public Interest, NGO.

If every citizen decides to take up the ownership of the city they call home, then nothing can stop the city of dreams from becoming a dream city to live in. Like these young change makers, it may not be possible for each one of us to be physically involved in solving a civic grievance.

Film advertisement created by JWT, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by MOFILM, India for TATA Communications, within the category: Electronics, Technology.

Digital advertisement created by Cartwheel Creative, India for Tata, within the category: House, Garden.