India
Tapping into the ardent football fan-base in India, a first-of- its-kind AR app on the game of football was created to engage with them, by leveraging the partnership between Apollo Tyres & Manchester United. Digital advertisement created by WATConsult, India for Apollo Tyres, within the category: Automotive.
Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.
Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.
Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.
The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG. Users can interact with the messenger chatbot here - https://m.me/50YearsOfAMGChatbot or can search for "50 Years of AMG Chatbot" in messenger to experience this and create their own personalized video! [Optimized for Messenger, will not work on Messenger Lite.] This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally. Digital advertisement created by AliveNow, India for Mercedes, within the category: Automotive.
Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.
Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.
Digital advertisement created by Ogilvy, India for Reliance General Insurance, within the category: Finance.
Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realize towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the color black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired. Film advertisement created by Grey, India for Raymond, within the category: Retail Services.
We modified WhatsApp’s API to convert its status into a running ticker and profile pics into GIFs! From the revamped logo to the new menu to the exclusive offers, everything was showcased on this ticker. Through Facebook, Twitter and other collaterals, users were asked to add our number, look us up on WhatsApp and take a screenshot of an offer in order to avail it. Digital advertisement created by Dentsu, India for Cafe TC, within the category: Recreation, Leisure.
Digital advertisement created by Schbang, India for Finolex Pipes, within the categories: Health, Pharmaceutical.
When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they're simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they're being told. Presenting Plot Twist - an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be. Digital advertisement created by Miami Ad School, India for Amazon Echo Dot Kids Edition, within the category: Electronics, Technology.
Podar, through the use of brilliant technology, superior infrastructure, and the ability to build dreams and ambitions, shows us just how exemplary education can be! Film advertisement created by Schbang, India for Podar Education Network, within the category: Education.
Ambient advertisement created by Kinetic, India for Kinetic, within the category: Public Interest, NGO.
Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.
Direct advertisement created by Dentsu, India for Chakra Tea, within the category: Non-Alcoholic Drinks.
Film advertisement created by BBH, India for Tinder, within the category: Professional Services.
Film advertisement created by Scarecrow, India for EBAI, within the category: Public Interest, NGO.
Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view of 2.9M in one day on Facebook and YouTube and still counting. Digital advertisement created by Chimp&z Inc, India for Tata Sky, within the category: Media.
Film advertisement created by Wunderman Thompson, India for Lifestyle, within the category: Retail Services.