In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Your language is the very substance of your thoughts, your dreams, your feelings. Now transform all your thoughts into actions with #Office365, in your preferred Indian language. Film advertisement created by Wunderman, India for Microsoft, within the category: Electronics, Technology.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.

Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

If every citizen decides to take up the ownership of the city they call home, then nothing can stop the city of dreams from becoming a dream city to live in. Like these young change makers, it may not be possible for each one of us to be physically involved in solving a civic grievance.

Advertising Agency: Ogilvy & Mather, Mumbai, India Film advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

Film advertisement created by JWT, India for Sofy, within the category: Health.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by JWT, India for Lifestyle, within the category: Retail Services.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Digital advertisement created by Lowe, India for Google, within the category: Electronics, Technology.

Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Film advertisement created by Cheil, India for Real Kashmir Football Club, within the category: Sports.

Part hairdresser, part entrepreneur, Jawed Habib Hair Expert has taken the Indian hairdressing business by storm. And there's no stopping him. Not just yet though. Jawed Habib (JH) group of companies and associates is one of the leading hair & beauty salon and academy chains in India. They have evolved over the last 3 generations and have adopted the science of understanding and styling hair and not merely cutting or using styling products. Brillare has associated with JAWED HABIB to endorse their hair rejuvenation product.

In a recent survey to calculate the least stressed cities of 2017, most cities in India fared extremely poorly. Bengaluru was 130th, Kolkata was 131st, Mumbai was at 138 and Delhi was at 142. Today, India is one of the fastest growing economies in the world, but it comes at a cost. Stress is the biggest factors in a deteriorating quality of life and is a silent killer. Many a times, we do not even know how stressed we actually are. What If there was a vending machine to tell you how stressed you are? Presenting the What If Vending Machine. An attempt to blend consumer experience with technology, the vending machine measures the stress levels in your brain and dispenses a What If bottle only if you are 100% calm. What does it take to have a calm and clear mind? Is it really possible? Experiential advertisement created by Blink Digital, India for What If, within the category: Public Interest, NGO.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Tata Tiscon commissioned an eminent artist, Sri Narayan Sinha, to create the Tree of Life with metal throw-aways. The Tree is a beautiful reminder that life, the environment and the air we breathe must be nurtured and renewed by all of us. The Tree of Life will be “planted” for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day. Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.

Film advertisement created by Ogilvy, India for West Bengal Tourism, within the category: Hospitality, Tourism.

Film advertisement created by DDB, India for Elite Atta, within the category: Food.