Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Side by Side, urges the viewer to experience a shared signature, either the Auteurs or the Actors, between two distinct pieces of storytelling, one after the other.

A visual narrative based on a poem. It entails a family believing in the power of their dreams and how they live it through their home, designed by Garnet Lifestyle Homes. The world of their dreams is their reality!

Film advertisement created by Wunderman Thompson, India for Lifestyle, within the category: Retail Services.

For over 100 years, people in South India have been fighting over water from the river Kaveri. Over the years, relentless deforestation, sand mining and other mindless activities has reduced the mighty river to a mere trickle in many places. Shot in stark black and white, the film brings to light the fact that the river is dying. It conveys the message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The part mythological, part ecological film is a poignant message of peace and hope. The film lets the viewer decide how “The story of Kaveri” ends by placing the fate of the river in the hands of the viewer. And this is not just the story of Kaveri. It’s the story of every river, the world over. The film is a clarion call to #ReforestIndia. One tree at a time.

Copywriters: Nikhil George, Devika Srivastava Agency Producer: Manoj Joshi, Porus Kharegat Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina Art Director:  Vipul Indulkar Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Tapping into the ardent football fan-base in India, a first-of- its-kind AR app on the game of football was created to engage with them, by leveraging the partnership between Apollo Tyres & Manchester United. Digital advertisement created by WATConsult, India for Apollo Tyres, within the category: Automotive.

The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world. As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors. The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are! To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies. In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language. Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide. Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Sangbad Pratidin looked to bridge the dichotomy between custom and enjoyment during the celebration of Durga Puja through a creative digital innovation. As the new generation invests in longer screen time on their mobile devices, Sangbad Pratidin used the Facebook Mobile App as the optimum preferred medium and AR technology as a tool to engage with the digitally inclined youth.

Film advertisement created by BBH, India for Magnum, within the category: Food.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Film advertisement created by ADK, India for Manforce, within the category: Health.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.