In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’. Film advertisement created by Creativeland Asia, India for Café Coffee Day, within the category: Public Interest, NGO.

Prega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader. For years, it has been bringing ‘good news’ to soon to be mothers. And, to take this relationship forward, Prega News launched its new campaign #preganewsmeansgoodnews targeting the Indian families and their regressive mindsets. Gender inequality is a pertinent issue prevailing all over the world; however, its presence in India is far more complex. The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to nothing but grave consequences that curbs the nation’s growth. But, with this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. They request their audiences to wish for a healthy child, irrespective of their child’s sex. Integrated advertisement created by ADK Fortune, India for Prega News, within the category: Health.

Ambient advertisement created by Kinetic, India for Kinetic, within the category: Public Interest, NGO.

Inspired by the real-life story of Gowri and how the use of AI technology and Tele-Health, a part of AkzoNobel's E-Health initiative, prevents her from becoming a school dropout. Instead of showing Gowri's struggles through rose coloured glasses, we paid more attention to the harsh realities and the helplessness of a specific community. With a budget of under ten lacks, a considerably minimal amount in the advertising industry, our AkzoNobel advert was shot and produced with the motive of educating the masses on AkzoNobel's Corporate Social Responsibility. AkzoNobel has provided effective healthcare to more than 4000 villages near Bengaluru, India, to make a positive contribution to the betterment of the lives of the communities we serve in. Film advertisement created by Akartha, India for Akzonobel, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

Film advertisement created by Ogilvy, India for Milton, within the categories: House, Garden, Retail Services.

Through simple payments, Google Pay enables you to do the things in life that mean the most to you. Kuch bada, aasaan banate hain (make the big things in life, easy to access). Film advertisement created by MullenLowe Group, India for Google, within the category: Electronics, Technology.

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.

One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to. As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org Integrated advertisement created by Grey, India for Gillette, within the categories: Beauty, Personal Accessories.

Film advertisement created by JWT, India for Sofy, within the category: Health.

An interactive Restroom service, Peeloo is an app that allows you to remotely check the status of the loo, and knock on the door if engaged. In fact, if you ask for a notification, Peeloo will also notify you as soon as the Loo gets vacant. A smart hack for small to medium size businesses who don't have huge office spaces (and mall-like restrooms), Peeloo aims to remove the queue from the Loo. For more, log on to www.Peeloo.in Digital advertisement created by Webchutney, India for Webchutney, within the category: Agency Self-Promo.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Film advertisement created by Publicis, India for Vicks, within the category: Health.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by Genesis, India for Metro Dairy, within the category: Non-Alcoholic Drinks.

Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one message for them in return. Digital advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Ambient advertisement created by Contract, India for Vladivar, within the category: Recreation, Leisure.