India
Film advertisement created by JWT, India for Dalmia Cement, within the category: Industrial, Agriculture.
Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.
India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. For this, the agency chose the perfect platform - social media, where such issues thrive and are spread to create havoc. And the ideal occasion - Durga Puja, the country’s most celebrated religious festival was picked to release the film. And then, on Mahalaya, the auspicious day that marks the arrival of Goddess Durga, the Goddess of Power, this intriguing film was launched. Needing around 3 months of painstaking animation, every frame of this 2min 17sec film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer. Film advertisement created by Wunderman Thompson, India for Turtle, within the category: Fashion.
Goyal & Co launched a new apartment complex in Bangalore, which they officially registered as 'Orchid Piccadilly'. In a country scarred by the British rule, this was indeed an icky situation to be in, to add to our problems, there was nothing British about the architecture or any aspect of this project for that matter. What started as a conundrum was then flipped on its head and used to our advantage with the Tag line of the campaign stating "Orchid Piccadilly, Nothing British About it". We played on the innate, ancestral need of us Indians to take a dig at the British. And it worked. It struck a chord with our Indian audiences. They had a good laugh. No offence to the British :) Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.
What is Zika? Good Knight gives back to its customers, providing them with information to remain safe from the Zika Virus. Are you and your family as safe as can be? Digital advertisement created by Schbang, India for Good Knight, within the category: House, Garden.
This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships. Digital advertisement created by Ogilvy, India for Sunfeast Mom's Magic, within the category: Confectionery, Snacks.
It doesn’t matter who you are, where you’re from or what you do, as women, we all have that one particular feeling. The feeling of poise, pride and confidence. Celebrate woh #MissIndiaWaliFeeling with fbb Colors Femina Miss India! #MissIndia2017. Film advertisement created by Social Kinnect, India for FBB, within the category: Fashion.
Film advertisement created by WPP, India for Kingfisher, within the category: Alcoholic Drinks.
Film advertisement created by Soho Square, India for Wild Stone, within the category: Beauty.
Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.
Through simple payments, Google Pay enables you to do the things in life that mean the most to you. Kuch bada, aasaan banate hain (make the big things in life, easy to access). Film advertisement created by MullenLowe Group, India for Google, within the category: Electronics, Technology.
Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.
In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.
Digital advertisement created by Webchutney, India for MakeMyTrip, within the category: Transport.
Direct advertisement created by The Brand Brewery, India for Dalda, within the category: Food.
Digital advertisement created by Ignitee, India for ICICI Lombard, within the category: Finance.
Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.
Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.
Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.
Film advertisement created by ADK Fortune, India for Magic Moments, within the category: Alcoholic Drinks.