India

WVA

Film advertisement created by Wunderman Thompson, India for Lifestyle, within the category: Retail Services.

WVA

Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase. Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted. We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons. Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.

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Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

WVA

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

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Film advertisement created by JWT, India for Kingfisher, within the categories: Alcoholic Drinks, Sports.

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Digital advertisement created by Ogilvy, India for Mumbai Police, within the category: Public Interest, NGO.

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Problem Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers? Insight Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products. Idea Using negative data to help new customers make fact-based positive choices. Film advertisement created by Miami Ad School, India for Sonnet, within the category: Finance.

WVA

Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination? ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new 'Breast Buffer' symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers. Digital advertisement created by Grey, India for ALTBalaji, within the category: Public Interest, NGO.

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Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Webchutney, India for MakeMyTrip, within the category: Transport.

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Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.

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Wunderman Thompson South Asia Group’s latest campaign for Namaste India Dairy highlights its new product offering in a memorable fashion for Northeast India and Bengal. Film advertisement created by Wunderman Thompson South Asia, India for Namaste India Dairy, within the categories: Food, Non-Alcoholic Drinks.

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A visual narrative based on a poem. It entails a family believing in the power of their dreams and how they live it through their home, designed by Garnet Lifestyle Homes. The world of their dreams is their reality!

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Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity. The new Ballantine’s campaign is an ode to these ‘Uns’ - symbols of the fearless new corporate tribe. So there is no one hero in the film. The protagonists are many, diverse and represent corporate success across unconventional walks of life. Fearless, bold and not disheartened by temporary glitches, their strength lies in their uniqueness. They’re holding their ground in un-stereotypical ways; scripting success in unimagined fields and professions. Film advertisement created by Ogilvy, India for Ballantine's, within the category: Alcoholic Drinks.

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Film advertisement created by Ogilvy, India for Blue Star, within the category: Non-Alcoholic Drinks.

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Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

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Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

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Film advertisement created by Ogilvy, India for Fortune Foods, within the category: Food.

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Film advertisement created by O&M, India for Anouk, within the category: Fashion.

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Direct advertisement created by JWT, India for Bueno, within the category: Food.




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