Film advertisement created by And and And, India for Buffalo, within the category: Retail Services.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by Ogilvy, India for Philips, within the category: Electronics, Technology.

Direct advertisement created by The Brand Brewery, India for Dalda, within the category: Food.

A film documenting the efforts of IBM, in association with the Government of India, in promoting STEM education for Girls. Film advertisement created by Bloomberg Quint, India for IBM, within the categories: Electronics, Technology, Public Interest, NGO.

We modified WhatsApp’s API to convert its status into a running ticker and profile pics into GIFs! From the revamped logo to the new menu to the exclusive offers, everything was showcased on this ticker. Through Facebook, Twitter and other collaterals, users were asked to add our number, look us up on WhatsApp and take a screenshot of an offer in order to avail it. Digital advertisement created by Dentsu, India for Cafe TC, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Film advertisement created by Maitri, India for Vasan Eye Care, within the category: Professional Services.

PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

This is the journey of a girl called Priyadarshini Chakane. She's a young, brave girl who battled HypoPlastic Anemia, not once but three times, and came out smiling to win back her life. Her story was shared with Amitabh Bachchan, who gave her encouraging words on Twitter. Schbang took the trip to Ratnagiri to make her read the words of encouragement from her idol, and along the way found a fantastic story to tell. Digital advertisement created by Schbang, India for Finolex Pipes, within the categories: Health, Pharmaceutical.

Two girls Neha and Jyoti from a small Indian village, Banwari Tola, challenged destiny and took on everything that came with doing so. But in their fight for survival, little did they know that their actions would have a far-reaching and profound impact. Meet the Barbershop Girls of India and the village of Banwari Tola who are together inspiring the next generation of men by breaking stereotypes, one shave at a time. Gillette is actively involved towards shaping their future at www.safaltaapnimutthimein.org Film advertisement created by Grey, India for Gillette, within the category: Health.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Digital advertisement created by Fisheye, India for TE-A-ME, within the category: Non-Alcoholic Drinks.

There are more than 40 million people worldwide oppressed by modern slavery. Often these victims are right in front of us, but go unseen. Join the fight to free them. Watch “Switch”, a powerful 90s film and share with friends and family. To get involved go to www.youcanfree.us Film advertisement created by Parallel Minds, India for Viacom 18, within the category: Public Interest, NGO.

Lodha's new Smart City, Palava, is a wholesome mix of various elements, one of which is its exemplary Security System - second to none! Digital advertisement created by Schbang, India for Lodha Group, within the category: Professional Services.

Film advertisement created by JWT, India for Tata Pravesh, within the category: Industrial, Agriculture.

RK University has a unique philosophy that we work with. Whether the curriculum or the infrastructure, this philosophy is evidently visible everywhere. This video Illustrates the same in detail!

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Digital advertisement created by Ogilvy, India for World For All, within the category: Public Interest, NGO.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.