Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Gatorade helps replace what you lose in sweat, we created a vending machine that makes you earn your Gatorade with your sweat. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. Ambient advertisement created by Dentsu, India for Gatorade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, India for Magnum, within the category: Food.

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. Film advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Digital advertisement created by Schbang, India for Finolex Pipes, within the categories: Health, Pharmaceutical.

PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

Ambient advertisement created by Ogilvy, India for Sprouts Environment Trust, within the category: Public Interest, NGO.

Part hairdresser, part entrepreneur, Jawed Habib Hair Expert has taken the Indian hairdressing business by storm. And there's no stopping him. Not just yet though. Jawed Habib (JH) group of companies and associates is one of the leading hair & beauty salon and academy chains in India. They have evolved over the last 3 generations and have adopted the science of understanding and styling hair and not merely cutting or using styling products. Brillare has associated with JAWED HABIB to endorse their hair rejuvenation product.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Art Director:Prasun and Gauri Film advertisement created by TBWA, India for Kuoni, within the category: Transport.