There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews. We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers - and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future. Direct advertisement created by Fitzroy, Netherlands for Accenture, within the category: Professional Services.

Film advertisement created by N=5, Netherlands for KPN, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Netherlands for Poopy Cat, within the category: House, Garden.

Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.

The ProblemThe target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league.But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes -Benz Sprinter than buying a second hand van from the competition we did something different. The IdeaInstead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.The ResultsThe adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog. nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success. Digital advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

The spot is part of a larger brand campaign for the Dutch Railways, and is aimed to champion the freedom of public transport. The Dutch railways are the most heavily used railway network in Europe and part of an extremely efficient, fast and comfortable network of public transport that includes buses, trams, rental bikes and a wide range of other modes of transportation. As traffic around major cities continued to congest over the last decades, the Dutch invested heavily in connecting different modes of public transport. And with great success; public transport in the Netherlands offers a hassle-free alternative for people to go anywhere they want. With a new brand campaign, the Dutch Railways aims to champion this freedom of mobility. Created by N=5, the campaign means to inspire travelers and prove that public transport can take you anywhere you want. In the campaign’s main TV spot, we follow two girls’ separate journey. As one girl’s plans change, we see them constantly bumping into each other, only to eventually meet each other in a romantic twist of events. The spot is musically supported by Aretha Franklin’s A Natural Woman. As part of the new campaign, the Dutch Railways will also introduce a special public transport subscription (NS Flex) that offers a variety of options and which can be changed on the go, further supporting it’s promise of giving more freedom to travelers. Film advertisement created by N=5, Netherlands for Dutch Railways, within the category: Transport.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

When you use Nivea’s Invisible for Black & White deodorant, your black and white clothing stays black and white. To prove this, we designed an exclusive black & white dress, handmade and co-designed with fashion designer Tony Cohen. Kim Feenstra, one of Holland’s top models, showed the dress at the kick-off event. Film advertisement created by FCB, Netherlands for Nivea, within the category: Health.

The Dutch financial system is being misused for fraud and money laundering. Last year, 16,000,000,000 euros were pumped through Dutch banks illegally. This money is used to drive drug trade, human trafficking and terrorism. Resulting in many innocent victims. That has to stop. To help ABN AMRO recruit more financial crime analysts we've created The Dark Side of Money. A short thriller that lets viewers experience the harsh reality behind money laundering and tests if they're sharp enough to detect financial crime. The film is full of suspicious details that are common signs of money laundering. Can you spot them all? Content advertisement created by N=5, Netherlands for ABN Amro, within the category: Finance.

Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan. Digital advertisement created by Nohau, Netherlands for Brothers and Sons, within the category: House, Garden.

Digital advertisement created by SuperHeroes, Netherlands for Asus, within the category: Electronics, Technology.

Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Netherland Ministry of Health, within the category: Public Interest, NGO.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Ambient advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

Ambient advertisement created by N=5, Netherlands for Dutch Railways, within the category: Transport.

Integrated advertisement created by Willem de Kooning Academy, Netherlands for Adidas, within the category: Fashion.

Post Production: Captcha! Film advertisement created by Anomaly, Netherlands for Fox Sports, within the category: Media.