By liking the film of their favourite character on Facebook, fans go into the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won across Europe. Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

Digital advertisement created by Fitzroy, Netherlands for Ben & Jerry's, within the category: Food.

Likefriends is a global creative agency based in Amsterdam. We believe people’s attention should be treated with respect and can only be earned with empathy. That’s why, in everything we do, we strive to produce work that forges long lasting relationships. It forces us to rethink how brands and people interact, and advocate for communication that adds value to people and the culture they inhabit. This year for Christmas we decided to make things personal. Santa may be able to travel the globe in one single night, but if we want to personally wish our global clients, partners and other friends happy holidays, we'll have to bring them to us. So we did. Overnight we turned our office into a complete xmas workshop, and developed a live video-dial-in connection for our friends. We sang and danced with hundreds of our best friends, wishing them a merry xmas and a happy new year. For those who've we missed we created an after movie, wishing happy holidays to all! Digital advertisement created by Likefriends, Netherlands for Likefriends, within the category: Agency Self-Promo.

Bullies. We all get to deal with them sometime in our lives. They think they can force their own way, with loud mouths money or lawyers. But legal assistance insurer ARAG takes a stand for the common man. They fight against bullies, and for equal rights. For all. Film advertisement created by True Ideas, Netherlands for Arag, within the category: Finance.

Film advertisement created by Kingsday, Netherlands for Flower Council Holland, within the category: House, Garden.

Digital advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by TBWA, Netherlands for Hermitage Amsterdam, within the category: Recreation, Leisure.

Experiential advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

When asked to promote Adobe Portfolio at Cannes Lions, we discovered a unique medium that everyone looks at over a hundred times every day: The Cannes Lions Festival badge. It’s the first thing people look at when they meet. However: There is no useful info on it, except for your name and a barcode. We saw this wasted media space, as an opportunity. The Adobe Portfolio Badge: A clever Cannes Lions badge hack that turns your Cannes Lions festival badge into your personal portfolio. Powered by Adobe Portfolio. With a free, easy to use template anyone could submit their best work via our website (portfoliobadge.com). We would print the badge and allow them to pick up their personal Portfolio Badge at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance. The #1 networking tool at Cannes Lions 2016.

Film advertisement created by We Are Pi, Netherlands for Wrangler, within the category: Fashion.

By liking the film of their favourite character on Facebook, fans go into the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won across Europe. Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

The spot is part of a larger brand campaign for the Dutch Railways, and is aimed to champion the freedom of public transport. The Dutch railways are the most heavily used railway network in Europe and part of an extremely efficient, fast and comfortable network of public transport that includes buses, trams, rental bikes and a wide range of other modes of transportation. As traffic around major cities continued to congest over the last decades, the Dutch invested heavily in connecting different modes of public transport. And with great success; public transport in the Netherlands offers a hassle-free alternative for people to go anywhere they want. With a new brand campaign, the Dutch Railways aims to champion this freedom of mobility. Created by N=5, the campaign means to inspire travelers and prove that public transport can take you anywhere you want. In the campaign’s main TV spot, we follow two girls’ separate journey. As one girl’s plans change, we see them constantly bumping into each other, only to eventually meet each other in a romantic twist of events. The spot is musically supported by Aretha Franklin’s A Natural Woman. As part of the new campaign, the Dutch Railways will also introduce a special public transport subscription (NS Flex) that offers a variety of options and which can be changed on the go, further supporting it’s promise of giving more freedom to travelers. Film advertisement created by N=5, Netherlands for Dutch Railways, within the category: Transport.

Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Film advertisement created by We Are Pi, Netherlands for Wrangler, within the category: Fashion.

Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden. Film advertisement created by JWT, Netherlands for Nationale-Nederlanden, within the category: Finance.

Integrated advertisement created by Willem de Kooning Academy, Netherlands for Adidas, within the category: Fashion.

Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.