The new Hoya Sensity lenses will save you eyes, not your life. Film advertisement created by Brand New Telly Industries, Netherlands for Hoya, within the category: Personal Accessories.

App: http://itunes.apple.com/us/app/klm-passport/id485279658 KLM has launched the KLM Passport app which turns people's journeys into inspiring movies. Within the free iPhone app users can choose from one of the seven fun themes, and select their best pictures and videos taken during their journey. KLM Passport then turns these experiences into a movie that can be shared directly via Facebook or saved on the iPhone's camera roll to be shared elsewhere. Digital advertisement created by IceMobile, Netherlands for KLM, within the category: Transport.

Parc Broekhuizen is a no-nonsense concept offering a visual and culinary journey of discovery taking place in the grounds of an authentic country estate. The estate has had various functions and residents over the years, including once being home to wealthy merchant Cornelis Jan van Nellesteyn, who died there in 1832. Parc Broekhuizen is where it all comes together: an inspirational setting, a beautiful history and, above all, a remarkable culinary experience – coordinated by top chef Marco Westmaas – for all who hunger for high-quality innovative cuisine. The estate offers two restaurants, a hotel, room for corporate events and is, undoubtedly, the perfect setting for a better brand of party. Strategic and creative agency Fitzroy was asked to think about the positioning, identity and translation of all necessary elements to make Parc Broekhuizen a success. The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical. The estate houses five impressive works of art painted by Willem Joseph Laguy in the 1780s. These paintings, which depict Voltaire’s tragedies, now form the basis for all Parc Broekhuizen communication. A number of leading figures from the aforementioned artworks now play leading roles in Parc Broekhuizen’s communication. They find themselves placed in a new setting and have been given a social upgrade with a dose of online humour. These new “pieces of art” can be found throughout the estate including on menus, beermats, memo pads, as gifs, but also as part of the buildings’ interiors (designed by interior architect Judith van Mourik). Canandian gif-artist James Kerr was invited by Fitzroy to help with the creation of these hysterical situations. Parc Broekhuizen’s communication has also inspired the creation of its very own font. Design advertisement created by Fitzroy, Netherlands for Parc Broekhuizen, within the category: Hospitality, Tourism.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Ambient advertisement created by Saatchi & Saatchi, Netherlands for FIAT, within the category: Automotive.

Digital advertisement created by Publicis, Netherlands for ALS, within the category: Public Interest, NGO.

Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Integrated advertisement created by Willem de Kooning Academy, Netherlands for Adidas, within the category: Fashion.

Film advertisement created by Ogilvy, Netherlands for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by New Message, Netherlands for The Phone, within the category: Media.

The Waste Factory tries to reduce this by collecting the remains of perfectly good food that would otherwise be thrown out. These remains are then turned into delicious soups. So tomato butts, beetroot caps, spinach stems and pumpkin cheeks get a second chance. There’s been a lot of attention about this revolution in the foodindustry the last year. Now the dust has settled we needed to crab the attention once again for the introduction of the soups in the supermarket. To draw the attention to the introduction of the soup by The Waste Factory, the agency Fama Volat went beyond. They proved nothing is impossible when trying to prevent food from being wasted. Using the wasted vegetables, Fama Volat created veggy ink. This was used to print the packaging of all waste factory products. Yet another way to put wasted food to good use, and on the agenda again. Digital advertisement created by Fama Volat, Netherlands for The Waste Factory, within the category: Food.

ASICS GEL® technology is a central element to the history and future of the brand, and ‘ENGINEERED FOR EVERYDAY’ exhibits this. The campaign showcases the scientific elements ASICS apply to the creation of their products, playfully testing the footwear and the wearers in a stylized lab setting, putting each model through their paces in every day scenarios. Participants use VR to simulate running for a bus, are challenged to push start a car and dance in a bass-heavy club simulator. These scenarios highlight how ASICS has combined elements of its performance technology to give users comfort and cushioning to create new models containing GEL® technology that are ‘ENGINEERED FOR EVERYDAY’. The campaign runs across markets globally, featuring six core products that all share GEL® technology within their DNA, using the component in new and expressive ways. Integrated advertisement created by Likefriends, Netherlands for ASICS, within the categories: Fashion, Retail Services, Sports.

International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.

To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world's best know whistleblowers and creating a parody of Apple's iconic 'Crazy One's' campaign.

The world’s very first Oceanic Plasticarium is literally bringing plastic soup to the people. The glass cube is a brand new museum piece, which contains 2,700 liters (713 gallons) of plastic soup, sampled directly from the Pacific Ocean, brought to the Institutes founded to educate people about the history of mankind and nature. Filling in a crucial – but missing - part of history. “People often see plastic waste as such an overpowering problem, that feels like it’s too big to do anything about. Our goal with this project is to change that. We are encouraging everyone to take ownership. Plastic soup is something we have created together, and we’re all part of both the problem and the solution. By altering our behavior, together we can make single-use plastics a thing of the past. Our aim is to banish plastic soup to the history books. So that in the future, the only place you will ever be able to see it will be in museums like the Tropenmuseum,” says Merijn Everaarts, founder of Dopper and initiator of the Oceanic Plasticarium.

Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we've created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being "shared" on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI. Simple, innovative and fun. Do you LIKE us? We LIKE you! www.facebook.nl/RenaultNederland Ambient advertisement created by Blogmij, Netherlands for Renault, within the category: Automotive.

The best Mother’s Day gifts are handmade. That’s why Nivea transformed more than 40, 000 of it’s Silk Mousse bottles into children’s craft packages. For kids to give their moms a special Mother’s Day present and message, by drawing, writing or crafting a story on the special packaging. Film advertisement created by FCB, Netherlands for Nivea, within the category: Health.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by We Are Pi, Netherlands for TEDx, within the category: Recreation, Leisure.

Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.