Netherlands

WVA

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

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Film advertisement created by JWT, Netherlands for Dutch Tax and Customs Administration, within the category: Professional Services.

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Digital advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

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Three anonymous men drive off into the night and begin digging in a fenced-off location. Only the closing titles reveal the reason behind this clandestine activity. They are treasure-hunters (an illegal activity that often culminates in a harvest of priceless artefacts). The clip is a short promo made by The Stone Twins for 'Underground' - an exhibition on archaeology and treasure hunting - at the Zeeuws Museum, Middelburg, opening October 15th. Film advertisement created by The Stone Twins, Netherlands for Zeeuws Museum, within the category: Recreation, Leisure.

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Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.

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Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden. Film advertisement created by JWT, Netherlands for Nationale-Nederlanden, within the category: Finance.

WVA

The best Mother’s Day gifts are handmade. That’s why Nivea transformed more than 40, 000 of it’s Silk Mousse bottles into children’s craft packages. For kids to give their moms a special Mother’s Day present and message, by drawing, writing or crafting a story on the special packaging. Film advertisement created by FCB, Netherlands for Nivea, within the category: Health.

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Film advertisement created by JWT, Netherlands for Opel, within the category: Automotive.

WVA

Amsterdam is known for two things: bikes and canals. But each year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That’s a lot of scrap metal. As V2C, we are proud of being from Amsterdam. To pay homage to our heritage, we’re giving these forgotten bicycles new life by using them to create a series of “Drowned Bottle Openers”. The limited-edition bottle openers are made from different parts of discarded bikes that were dredged up from the bottom of the Amsterdam canals.

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Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

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Digital advertisement created by We Are Pi, Netherlands for Wrangler, within the category: Fashion.

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Digital advertisement created by SuperHeroes, Netherlands for Asus, within the category: Electronics, Technology.

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Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.

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PostNL – the Dutch Postal Service - has been delivering emotions for many years. On uithethart.nu (the name means ‘from the heart’) we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands, to see how people are feeling in real time. Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam. Digital advertisement created by Greenberry, Netherlands for PostNL, within the category: Professional Services.

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New video for Qmusic, a Dutch national radio station, where we found out how long it took before we got help with something small... (1.5 hours) and when someone helped, we surprised the unknowing guy with a big surprise for the small gesture.

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The unique aspect of this next generation music video is that all technical features of the smartphone are used. For instance, during the story you can choose between two different girls by swiping, pinching a hamburger smaller or bigger, blow away smoke through the microphone, look around 360 degrees, scratch a record and collect Easter eggs – that will give you access to exclusive content and prizes at the end of the video. Technique: thispagecannotbefound.com Digital advertisement created by BBDO, Netherlands for Hi, within the category: Electronics, Technology.

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House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining. The Dutch bank ABN Amro is running a promotion all through December to help home sellers advertise their properties. To advertise it, it pulled off a hilarious stunt—building a mini roller coaster inside a home, which prospective buyers can tour while riding.

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The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

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Direct advertisement created by DDB, Netherlands for Philips, within the category: Electronics, Technology.




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