Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Experiential advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

This is our opportunity to start over - more humble, mindful, braver and better than we've ever been. Film advertisement created by 72andSunny, Netherlands for Coca-Cola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

Amsterdam – hometown of Heineken – is visited by thousands of tourists every day. And they all kick off their trip with the same thing: a beer. As the popularity of microbreweries is rising, we set out to start every man’s trip with the only original Amsterdam beer: Heineken. Digital advertisement created by DDB, Netherlands for Heineken, within the category: Alcoholic Drinks.

For those who have not yet managed to get their hands on the chip bags anywhere else, the appropriately named Lay’s Iconic Restaurant offers a solution. The promotion was developed in collaboration with advertising agency Fitzroy Amsterdam, at their office. If you live in Amsterdam, you could order the different kinds of crisps on Uber Eats on Thursday June the 3 and Friday the 4th between 3 and 9 p.m.. The bags were delivered in the well-known and popular packaging of the original dishes. Like the KFC bucket, the Subway wrapper or the Pizza Hut pizza box. No need to get a bowl, you can eat it the restaurant way. After 2 days everything was sold out. We had a lot of happy faces and even UberEats could enjoy the wittiness. We even became the first non-existent restaurant with a 5-star rating. Integrated advertisement created by Fitzroy, Netherlands for Lay's, within the category: Confectionery, Snacks.

This is one of those commercials you agree to make without no budget at all. Just to show that advertising can kick ass. For Dutch lemonade brand Neko Jusu we made a japanese advetising inspired film that is so bizarre yet totally logical that we wonder why nobody else did it before. Because yes, cats rule the world. And because you may now realize that we all live in a cat-matrix. It may even explain why youtube became big by showing all those cut cat videos. Digital advertisement created by Khanna\Reidinga, Netherlands for Neko Jusu, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Netherlands for Centraal Beheer Achmea, within the category: Finance.

Every end of the year Google looks back at the past 12 months with their Zeitgeist: Year In Review video. This year the Dutch Alzheimer’s Foundation created their own version of Zeitgeist 2014 that shows the effects of Alzheimer’s disease. Film advertisement created by N=5, Netherlands for Alzheimer Nederland, within the category: Public Interest, NGO.

By liking the film of their favourite character on Facebook, fans go into the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won across Europe. Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Amsterdam-based eyewear brand, Ace & Tate, officially introduces its new mantra “Take Another Look”, in an inspirational video campaign created with production company & photography agency HALAL, setting the tone for the brand moving forward. Film advertisement created by HALAL, Netherlands for Ace & Tate, within the category: Fashion.

Brain Trip is an interactive installation for the Surreal Worlds exhibition in the Centraal Museum Utrecht, in which you go on a voyage into surrealism via your brain waves. Because surrealism is inextricably linked to the subconscious, in this way we let the visitor truly experience surrealism. Ambient advertisement created by Rhinofly, Netherlands for Centraal Museum Utrecht, within the category: Recreation, Leisure.

How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest. Experiential advertisement created by TBWA, Netherlands for Albert Heijn, within the category: Retail Services.

Film advertisement created by Kingsday, Netherlands for Flower Council Holland, within the category: House, Garden.

About the figure Shaped and designed in collaboration with design studio YumYum London, the Hovering Art Director features a speaker with 19 lines of wisdom, produced with Studio Sophisti. The lines were thought up by the creatives at ACHTUNG! mcgarrybowen. The HAD comes in Adobe-branded packaging that tells the story of Adobe Stock and makes it feel like a true collectible that designers will want to have on their desks. He even features all the clichés of a proper art director, including geometric tattoos, limited-edition sneakers, skinny jeans, and a notebook full of award-winning ideas. About the competition Starting on 8th May 2017 and continuing for two weeks, Adobe will award talking Hovering Art Director action figures for the most original and outrageous quotes. Designers and creatives will have the chance to enter their favourite sayings at www.hoveringartdirector.com and share them on social media. The best submissions will be shown throughout the competition. A real-life team of art directors will pick the winners. Direct advertisement created by mcgarrybowen, Netherlands for Adobe, within the category: Electronics, Technology.

To launch the latest La Place campaign and to emphasize the fact that the restaurant produces fresh homemade meals and products for low prices, JCDecaux The Netherlands developed a livestream pizza-Mupi. Passers-by could share their favorite ingredients with a chef in the restaurant kitchen via an interactive panel and get their dream pizzas just a few steps away. Ambient advertisement created by JCDecaux, Netherlands for La Place, within the category: Food.

The phone-condom looks like a regular condom and is packaged in the same way - but it’s larger and firmer, so that it fits around a mobile phone, blocking it from being used. The idea behind it is to show that people can have more real fun in bed by not being distracted by mobile phones. Film advertisement created by Etcetera, Netherlands for Ben, within the category: Electronics, Technology.

Film advertisement created by ChannelUp, Netherlands for Frisian Flag, within the category: Non-Alcoholic Drinks.

App: http://itunes.apple.com/us/app/klm-passport/id485279658 KLM has launched the KLM Passport app which turns people's journeys into inspiring movies. Within the free iPhone app users can choose from one of the seven fun themes, and select their best pictures and videos taken during their journey. KLM Passport then turns these experiences into a movie that can be shared directly via Facebook or saved on the iPhone's camera roll to be shared elsewhere. Digital advertisement created by IceMobile, Netherlands for KLM, within the category: Transport.