Film advertisement created by TBWA, Netherlands for Nissan, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Netherlands for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by 72andSunny, Netherlands for Lynx, within the category: Health.

Ambient advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by Grey, Netherlands for Lactacyd, within the category: Health.

The ProblemThe target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league.But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes -Benz Sprinter than buying a second hand van from the competition we did something different. The IdeaInstead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.The ResultsThe adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog. nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success. Digital advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

World Animal Protection launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world’s first-ever 3D print petition. More then 20,000 people already signed the petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl Digital advertisement created by BBDO, Netherlands for World Animal Protection, within the category: Public Interest, NGO.

Sound design / additional music composition / audio post: Bertus Pelser, Michiel Mullink / Amp.Amsterdam Project management: Maurice Paans / Amp.Amsterdam

Airports are crowded with people from different backgrounds. This Christmas, we brought them together with Connecting Seats. Two seats that translate every language in real time, so people with different cultures, world views and languages can understand each other. Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Film advertisement created by SuperHeroes, Netherlands for LG, within the category: Electronics, Technology.

Film advertisement created by JWT, Netherlands for ING, within the category: Finance.

The new Actros is Mercedes-Benz's most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it. Ambient advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

Three anonymous men drive off into the night and begin digging in a fenced-off location. Only the closing titles reveal the reason behind this clandestine activity. They are treasure-hunters (an illegal activity that often culminates in a harvest of priceless artefacts). The clip is a short promo made by The Stone Twins for 'Underground' - an exhibition on archaeology and treasure hunting - at the Zeeuws Museum, Middelburg, opening October 15th. Film advertisement created by The Stone Twins, Netherlands for Zeeuws Museum, within the category: Recreation, Leisure.

Film advertisement created by SuperHeroes, Netherlands for Tim Maia, within the category: Media.

Is there no difference between cheap or expensive wine? Some of the people in this video are legit experts, some of them just went to a wine event: the bottomline is that most of them didn't recognise that our wine was cheap budget crap. Experiential advertisement created by LifeHunters, Netherlands for LifeHunters, within the category: Agency Self-Promo.

Desperados teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, to create SkyFest – a multi-sensory music experience that raised festivals to new heights. Hosted in the mountainous landscape of La Seu, Spain, Desperados SkyFest brought to life an epic music and light show experience – the world's first Hot Air Balloon Electronic Light Orchestra. Experiential advertisement created by We Are Pi, Netherlands for Desperados, within the category: Alcoholic Drinks.