With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

All over the world you’ll find reproductions of the Girl with a Pearl Earring by Johannes Vermeer. But nothing beats the original at the Mauritshuis in the Hague. That’s why, especially for superfans like the Japanese professor of microbiology Shin Ichi Fukuoka, we turn things around for one day, an build a replica of your apartment at the Museum. This way, you can enjoy the real painting in a reproduction of your home. Film advertisement created by Publicis, Netherlands for Mauritshuis Museum, within the category: Recreation, Leisure.

Ambient advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink. Ambient advertisement created by Y&R, Netherlands for Go Fast Energy Drink, within the category: Non-Alcoholic Drinks.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, Netherlands for Facebook, within the category: Electronics, Technology.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Digital advertisement created by Made.For.Digital, Netherlands for Statoil, within the category: Industrial, Agriculture.

Film advertisement created by JWT, Netherlands for ING, within the categories: Electronics, Technology, Finance, Recreation, Leisure.

Film advertisement created by 180 Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Digital advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Film advertisement created by 72andSunny, Netherlands for Lynx, within the category: Health.

Content advertisement created by Revolver, Netherlands for Uber, within the category: Transport.

Film advertisement created by TBWA, Netherlands for Amnesty International, within the category: Public Interest, NGO.

App: http://itunes.apple.com/us/app/klm-passport/id485279658 KLM has launched the KLM Passport app which turns people's journeys into inspiring movies. Within the free iPhone app users can choose from one of the seven fun themes, and select their best pictures and videos taken during their journey. KLM Passport then turns these experiences into a movie that can be shared directly via Facebook or saved on the iPhone's camera roll to be shared elsewhere. Digital advertisement created by IceMobile, Netherlands for KLM, within the category: Transport.

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

World Animal Protection launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world’s first-ever 3D print petition. More then 20,000 people already signed the petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl Digital advertisement created by BBDO, Netherlands for World Animal Protection, within the category: Public Interest, NGO.