Imagine the deep green and peaceful sounds of a foggy rainforest, cut with an unusual sight: the graceful form of an enormous humpback whale, gliding between the trees and erupting through the leafy canopy. These disparate images of nature fuse seamlessly in Safe and Free, an elegant campaign from Gentleman Scholar for Whale and Dolphin Conservation (WDC), the leading global nonprofit dedicated to the conservation and protection of whales and dolphins. This stirring spot, offered to WDC at no charge will be help them to engage others to connect to their mission and encourage support for their numerous educational, research, and outreach programs around the world.

Ambient advertisement created by M&C Saatchi, Italy for Genertel, within the category: Finance.

Environment Modeling, Texturing and Layout: Paul Liaw, James Chan, Ylli Orana, Triston Huang Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Confectionery, Snacks.

Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it's first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze. Film advertisement created by Africa, Brazil for ESPN, within the category: Media.

Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children. The campaign had 2 parts: teasing and revealing. As for the teasing, we only launched the posters, painted by the children. Later, after the grand opening of the pop-up store, we kick-started the second phase of the campaign. Integrated advertisement created by Doping Creative Agency, Armenia for Volvo, within the category: Automotive.

Environment Modeling, Texturing and Layout: Paul Liaw, James Chan, Ylli Orana, Triston Huang Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.

Finesse is a Brand that believes in the power women have over their bodies. What’s why it joined forces with the colombian league against cancer to work hand in hand with the women’s olympic team of artistic swimming, women that dedicate their lives to create and perform routines, in order to create a unique routine that teaches the breast self-exam in a different way to all Colombian women. Film advertisement created by BBDO, Colombia for Finesse, within the categories: Food, Health, Public Interest, NGO, Sports.

To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.

Film advertisement created by Brave, United Kingdom for Xylem, within the categories: Industrial, Agriculture, Public Interest, NGO.

In October, Disney closed down its TV channels in South East Asia to focus on its OTT platform Disney+. So this spot subtly bid its TV viewers Goodbye. Film advertisement created by Disney Channel, Singapore for Disney Channel, within the categories: Media, TV Promos.

Launching Sale Shark's new kit for the upcoming season and brand new partnership with Macron, this film celebrates the Fabric of the North. Film advertisement created by Trunk, United Kingdom for Macron, within the category: Sports.

To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary. Instead of focusing on well-known players, the film spotlights a 60-year-old character to launch the latest shirt - Arsenal super fan, Len. The mockumentary turns Len into a true club legend, with players past and present telling stories about him and how his belief has influenced some of the club’s most historic moments. Directed by a diehard life-time Arsenal fan, the film is littered with insights and easter eggs that only ‘true fans’, like Len, will pick up on. The campaign taps into the fact that, for fans, there is nothing more powerful than belief. Faithful Arsenal fans have always had an elite mentality and believed that no matter what happens on the pitch, they are one of the best clubs in the world and they will get back to where they belong - Len is the embodiment of that belief. Content advertisement created by Iris, United Kingdom for Arsenal, within the categories: Fashion, Retail Services, Sports.

Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new TUCSON SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia. The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new TUCSON as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.

Work in e-Estonia. It doesn't matter, if you are working in Estonia or in e-Estonia - you still can enjoy all of the benefits of digital society, straightforward communication and low workplace hierarchy. Film advertisement created by Age Creative, Estonia for Enterprise Estonia, within the category: Public Interest, NGO.

This is an initiative aimed to educate the population in those areas where forest fires are generated daily. 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Hava’s creative shop HOY developed the first fireproof newspaper. It was a special edition of a local media outlet in Patagonia. Direct advertisement created by Havas, Argentina for Noticias de la Comarca, within the categories: Media, Public Interest, NGO.

Mini launch a pan-european collaboration for a limited-edition electric MINI with Belgian fashion label Mosaert - the brand co-founded by acclaimed Belgian singer Stromae. 400 special edition MINI Electric cars featuring an exclusive Mosaert design have been manufactured for sale in Belgium, France, Belgium, Switzerland, Luxemburg, Monaco and Liechtenstein.

Due to the covid-19 pandemic, schools have been closed all over the world. This violates one of the most fundamental rights of children: the right to education. More than 897 million children worldwide bear the consequences, both in the short and long term. Because for many children with a difficult home situation, school is not just about education, but above all about being able to go to a safe place. In the long term, children who are denied access to education risk ending up in child labour, crime or situations of abuse more quickly. Film advertisement created by Mutant, Belgium for Unicef, within the category: Public Interest, NGO.