Random Picks
Menopause is still something taboo and its absence from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages. So, we decided to create The Menopause Canvas – a campaign designed to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork will tell the story of its owner, on how they experienced menopause to help inform people about this subject. Integrated advertisement created by Miami Ad School, Spain for Refinery29, within the category: Public Interest, NGO.
Digital advertisement created by Publicis, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.
Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, we offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts. These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “go through those challenges in life… with a smile.” The film “Come Back” is based on Thai cultural beliefs. Thais believe that when someone has passed away with troubling thoughts and concerns on their minds, then they could not be reincarnated. There is also another belief that when jing joks (house lizards) make a call towards you, it’s considered as a warning that something bad is about to happen to you. The story is about P’Mate (Uncle Khom), who recently passed but could not reborn because he was still worried about his lovely wife, Auntie Sri. His worries right before passing trapped his spirit in the body of a jing jok (house lizard), so he could go back and talk to her, tell her about the good things in life to follow, and turn around that sadness she was feeling so P’Mate could finally reborn. Film advertisement created by TBWA, Thailand for Krungsri Auto, within the category: Finance.
Film advertisement created by TBWA, Spain for PlayStation, within the categories: Automotive, Electronics, Technology.
Film advertisement created by Bold, Saudi Arabia for Domino's, within the category: Food.
Audio advertisement created by Y&R, Peru for Cocinero Oil, within the category: Food.
For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle. Not exactly earth shattering news, unless of course you know the backstory. Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic? Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative. Content advertisement created by JWT, Saudi Arabia for STC, within the categories: Electronics, Technology, Professional Services.
Getting a filler injection should be considered a medical procedure, not a cosmetic treatment. Scars, deformities and even blindness are only part of the dangers of unregulated procedures. Put your trust only in the hands of licensed medical institutions. #KnowWhenToStop Film advertisement created by Caleria Projects, Armenia for Avanta Clinics, within the categories: Beauty, Health.
The film has come about as part of a collaboration between Extinction Rebellion and the advocacy group Amazon Watch. The short film marks the beginning of a new outreach strategy, which is looking to grip the wider public and get them engaging on a more visceral level with feelings and topics related to the climate and ecological emergency (CEE). Moving forwards, it looks likely that other A-listers will take part in further short films dealing with different aspects of the CEE, such as species extinction. This could be the first significant step in Hollywood tangibly engaging with the threats we face globally.
Film advertisement created by Wunderman Thompson, Australia for Kellogg's, within the category: Food.
What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed. Film advertisement created by 2C Creative, United States for NBC, within the category: TV Promos.
In a society where people hope their kids will be doctors or engineers, the job of an Indian confectioner (Halwai) is not considered to be respectable. Marriott's philosophy of "Putting People First" is bought to life with this film that revolves around the then 15-year old Halwai who fought several obstacles to pursue his dream. It begins with Halwai Raghvendra proclaiming his love for preparing sweets - which dates back to when he was 15 years of age. Content advertisement created by Chrisaldo Goldiloy, India for Marriott International, within the category: Hospitality, Tourism.
There’s a secret hidden in almost every website and every digital image you’ve ever seen. That secret is Lena, a Playboy centrefold. She is “a face more studied than the Mona Lisa’s” and has been called Tech’s Original Sin. But how did a centrefold from the 70’s become the most used test image in the world? And what impact has it had on women studying or entering tech industries? Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world. Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry. Losing Lena is a compelling documentary that questions the very tenets of the tech industry and leaves us pondering: Why wasn’t Lena retired years ago? It explores a thread that binds together so many similar challenges and biases women in tech have experienced around the world. In a first for the Australian film industry and Facebook Watch, Losing Lena will be available to view at a series of events hosted by Code Like a Girl or exclusively on the Facebook Watch platform from November 26 onwards. Film advertisement created by BBDO, Australia for Creatable, within the categories: Electronics, Technology, Movies, Professional Services, Public Interest, NGO.
Taking Marriott Hotels & Resorts' ‘Travel Brilliantly’ philosophy ahead, Weligama Bay Marriott Resort & Spa inspires people to travel through a montage of short narratives captured across Weligama. The film highlights the niche experiences that the lesser known travel destination has to offer. The objective was to position the property as a gateway to the lesser known destination. Film advertisement created by Chrisaldo Goldiloy, Sri Lanka for Marriott Hotels & Resorts, within the category: Hospitality, Tourism.
At E3 EXPO 2019, the gaming industry’s biggest trade show, the Polish game producer and developer Techland revealed the cinematic to the hit sequel – Dying Light 2. The new trailer turned out to be one of the highlights of the event held in Los Angeles. Released in 2015, the first part of the game conquered the hearts of gamers all over the world, with over 18 million players online. Now everything suggests that the continuation of this zombie story is set to be an equally big success, especially if the many positive comments coming out during the production stage are anything to go by. Dying Light 2 will also offer brand-new attractions for gamers such as new parkour possibilities and new fist-fight mechanics. In this second instalment of Dying Light by Techland, we land in a sprawling metropolis, with the action set 15 years after the Harran Virus infected the whole world and forced inhabitants everywhere to struggle to survive. The biggest challenge they face is the lack of water – which often leads to fierce conflicts and bloody battles. But there is hope for mankind in the shape of Aiden Caldwell, who’s infected with the virus but is ready to take on the challenge of finding the antidote. He is the hero of both the game and the E3 trailer. The Dying Light 2 cinematic, which was shown for the first time at E3 in Los Angeles, is the result of collaboration between Techland, the game’s developer and producer, and the Platige Image team. The whole animated world from the trailer was created by Techland artists, and it was written and directed by Tomasz Suwalski from Platige Image in a very close collaboration with Techland Creative Director Adrian Ciszewski. Film advertisement created by Platige Image, Poland for Techland, within the category: Gaming.
Communications technology is supposed to bring us together. Instead, it has been tearing us apart. Especially mobile technology. So in an act of meaningful vandalism, we went out into the streets of Lisbon in the middle of the night and pasted up hundreds of posters bearing messages that directly question this great addiction of the 21st-Century. View the full series of messages and learn more about our addiction to mobile technology at onlineofflife.com
A new mini-doc that launches today following six Texas families using medical marijuana to treat their children’s epilepsy, aiming to bring increased awareness to the legal and financial barriers around this potentially life-saving medicine. The film was born out of the personal struggle and experiences of filmmaker, Ryan Durr - an Associate Creative Director at Team One - who for several years battled his son’s rare epilepsy disorder, finally finding relief in medical marijuana. But through his journey, he found that the cost is incredibly prohibitive – he wanted to help change that and raise money for the families in need.
National Coming Out Day is this Friday, October 11th. And this year, The Integer Group (commerce agency, the commerce arm of TBWA\Worldwide, and a key member of Omnicom Group Inc.) is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace. Integer is “coming out” as a workplace where communities can prosper and people can thrive. “While diversity and inclusion have taken a front seat in the form of policies, employee network groups, and annual celebrations, propelled by societal demands, we believe we can – and must – do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We believe that there isn’t one specific day or one specific month to address the truth and friction that many people face in the workplace, for example, the frictions that the LGBTQ community face through the daily process of coming out to each new person they meet.” So we are “coming out” as an agency that embraces diversity and inclusion daily, in every touchpoint -- from how we work, to where we work, to who we work with, so that everyone who works within our walls feels that they are seen, heard and supported; they do not have to fear less privilege or access based on who they are, where they are from, or who they choose to love. #ActOutInteger is an ambitious campaign to stand with our LGBTQ community and allies to help share their stories and perspective on the importance of diversity and inclusion in the workplace. And after this day, we will continue our mission through ongoing programs designed to develop more inclusion, employee development, community service, and business opportunities for everyone at The Integer Group. For the LGBTQ community, we are partnering with local and national organizations as well as internal network groups who will be providing agency, team and individual education around LGBTQ inclusion as well as ally training. Throughout 2020, #ActOutInteger will host roundtable discussions, provide community service opportunities, provide marketing services for underrepresented organizations and host employee network events centered around LGBTQ milestones and celebrations.
The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.
The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages. We follow Mads through a range of different drinking (sausage) situations and the continuous pressure from his friends to consume more and more sausages. When Mads has finally had it with the pressure and takes a stand against his friends, he fails miserably as the peer pressure overwhelms him. The call to action in the end says: “Are you pushing the sausage?". Urging young people to stop peer pressuring each other into drinking more alcohol. Film advertisement created by Robert/Boisen & Like-minded, Denmark for TrygFonden, within the category: Public Interest, NGO.