United States
Film advertisement created by Nail, United States for Lifespan, within the category: Health.
Film advertisement created by GSD&M, United States for Southwest Airlines, within the category: Transport.
Film advertisement created by McKinney, United States for Ad Council, within the category: Public Interest, NGO.
All of the elements in the new campaign, “Public Reality,” are tailored to the specific network/platform content the viewer is consuming -- whether it’s real estate, reality, or food via broadcast and digital. The campaign is one of the first of its kind that pairs cheeky creative about what actual homes are like with clever media buys across reality and other aspirational TV programming, that will span several networks including MTV, HGTV and The Travel Channel, as well as social. The campaign was born out of the insight that when it comes to searching for a home, people don’t want to see luxurious ones that they can’t afford, they want a realistic picture of what they’ll actually get. After satirizing the shows’ unreal content, the seven commercials conclude with a reminder that when a viewer is ready for a real home search, Realtor.com can help. Along with TV, spots will also appear on variety of digital placements across Instagram, Facebook and Twitter. The spots (:15s and :30s) are part of Realtor.com’s new brand program, “Homes for the Real of Us,” the Huge-created brand platform that will serve to inform brand direction, marketing and more. Film advertisement created by Huge, United States for Realtor.com, within the category: Professional Services.
Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.
Film advertisement created by We Are Royale, United States for Under Armour, within the category: Fashion.
JanSport tapped their longtime AOR, San Francisco-based Teak, to cast the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. Hatchet finds its protagonist dominating the city landscape, exercising his freedom to go anywhere and do anything. Film advertisement created by TEAK, United States for JanSport, within the category: Personal Accessories.
Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.
Film advertisement created by The Martin Agency, United States for Geico, within the category: Finance.
Falls City's beloved mascot, CanMan, embarks on a journey back home. Film advertisement created by Clovehitch Productions, United States for Falls City Beer, within the category: Alcoholic Drinks.
In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history. Film advertisement created by BBDO, United States for Havaianas, within the category: Fashion.
Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds. The ‘Meow ReMix’ music tracks also feature the Country version, ‘Heart & Paws’, the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along. Integrated advertisement created by Publicis, United States for Meow Mix, within the category: Pets.
Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.
Film advertisement created by Johannes Leonardo, United States for Adidas, within the category: Fashion.
Today, ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who’s In?” effort, which launched in 2014 - the inaugural year of the College Football Playoff. The "Everything Matters” creative taps into the fun, and at times quirky traditions that fans, coaches and players have on game day, borne out of the belief that every decision, on and off the field, can impact the journey to the College Football Playoff. The schools represented in the initial kickoff spot include: Alabama Georgia Oklahoma Michigan Penn State Ohio State USC Texas Washington Notre Dame Clemson Texas A&M (with appearance by head coach Jimbo Fisher) UCF Miami Film advertisement created by McKinney, United States for ESPN, within the category: Sports.
Digital advertisement created by Thinkmodo, United States for Carrie, within the category: Media.
Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.