Devin SuperTramp and his crew hit the road in a pair of Ford Escapes for a high-flying adventure. The goal: Traverse the country to find the highest, most thrill-seeking places to base-jump. The Escape’s crazy smart technology makes it the perfect travel companion – letting jumpers get gear in and out without lifting a finger and navigating to the best places to the take the leap. Digital advertisement created by Team Detroit, United States for Ford, within the category: Automotive.

Film advertisement created by BBDO, United States for 5 Gum, within the category: Confectionery, Snacks.

Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by BBDO, United States for 5 Gum, within the category: Confectionery, Snacks.

A woman spots love at first sight at a Las Vegas craps table and rolls the dice with one wish in mind. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Digital advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: Professional Services.

Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

Film advertisement created by Ignited, United States for Sanuk, within the category: Fashion.

Film advertisement created by Pitch, United States for Burger King, within the category: Food.

Film advertisement created by 101-North Marketing, United States for It's On Us, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

Film advertisement created by Amazon, United States for Bear Naked Granola, within the category: Food.

Film advertisement created by Zambezi, United States for USGA, within the category: Sports.

Film advertisement created by R&R Partners, United States for Las Vegas, within the category: Transport.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

Film advertisement created by McKinney, United States for Ad Council, within the category: Public Interest, NGO.