To launch our new ad campaign, Chobani created a Super Bowl commercial featuring a discerning bear on the hunt for real, natural food. We decided to bring that to life on the streets of NYC and see how people would react. Ambient advertisement created by In House, United States for Chobani, within the category: Food.

Film advertisement created by Yard, United States for GAP, within the category: Fashion.

Film advertisement created by DDB, United States for Ronald McDonald Childrens Fund, within the category: Public Interest, NGO.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA. Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Campaign for Avis Car Rental promoting Avis’ sponsorship of the new PGA TOUR Fantasy golf game. Film advertisement created by Leo Burnett, United States for Avis, within the category: Automotive.

Video introduces Krispy Kreme’s newest sweet round thing, called the “Nutty Cocoa Ring, topped with Nutella®.” Film advertisement created by Baldwin&, United States for Krispy Kreme, within the category: Food.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by Baldwin&, United States for KIOTI Tractor, within the category: Industrial, Agriculture.

Film advertisement created by TBWA, United States for ADCOLOR Awards, within the category: Professional Services.

Film advertisement created by BBDO, United States for Tequila Herradura, within the category: Alcoholic Drinks.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Film advertisement created by Colossus, United States for Archer Roose, within the category: Alcoholic Drinks.

In healthy snack company KIND’s latest film “More Than Nice,” produced by Park Pictures, three-time Academy Award winning cinematographer Emmanuel “Chivo” Lubezki and Emmy-winning director Chris Wilcha question the courageous acts of being “kind” over “nice,” and if the distinction could repair the wide cultural rifts Americans experience today. The piece incorporates Lubezki’s interpretation of “kind,” rather than just “nice.” As an example, the co-director showcases volunteers who leave jugs of water across the US-Mexico border and discuss their heartfelt motivations. This humanitarian group’s intention is to prevent the suffering and death of migrants who choose to cross the treacherous desert border. Film advertisement created by Y&R, United States for KIND, within the category: Confectionery, Snacks.

Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute freedom truly leads to incredible experiences. That’s why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more. The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point. It was important to the team to use authentic language while also speaking to a global audience. The film, “The Getaway Driver,” focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself. In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears - but his hunger for adventure lives on. Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable. The campaign will run globally across broadcast, social, and OOH beginning November 1. Film advertisement created by McCann Worldgroup, United States for Xbox, within the category: Gaming.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.