In our new top-to-bottom rebranding campaign for jewelry retailer Jared, we created something that celebrates devotion in all its forms. The work here depicts vignettes with roles reversed, reimagined and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. All proving that the desire to commit ourselves deeply to another person is something we all share, even if the players in every story are different. Film advertisement created by McKinney, United States for Jared The Galleria of Jewelry, within the category: Personal Accessories.

URL: http://siriclaus.com SiriClaus is a web based iPhone app that helps parents answer all those tough questions kids have about Santa Claus. Users choose what type of answer they would like SiriClaus to respond with from four popular Santa questions. Mimicking the Siri experience, SiriClaus then gives the user a hilarious response to the question they chose. Some fun examples are below: A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys. A: Santa isn’t coming because your messy room scared him away. A: No. Santa Claus’s records show that you have enough toys. A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind. Digital advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Film advertisement created by Ogilvy, United States for Dove, within the category: Health.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by The Terri & Sandy Solution, United States for Barba Men's Grooming Boutique, within the category: Beauty.

Editor: Erwin Fraterman / Jump.tv Film advertisement created by M&C Saatchi, United States for Sylvester Comprehensive Cancer Center, within the category: Health.

Film advertisement created by Rosetta, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Looney Advertising, United States for Audubon Society of Rhode Island, within the category: Public Interest, NGO.

Los Angeles-based premium beverage brand Mixwell and The Many teamed up for the brand’s first official campaign, “Please Don’t Buy Mixwell.” The integrated campaign establishes Mixwell as a brand known for its company values and encourages those who don’t mix well to leave the product on the shelf because “Mixwell is a mixer for those who mix well, and not for those who don’t.” The integrated campaign extends across OOH and social media, including a brand film and a 1:30 original animated film, and is strategically timed for the upcoming holiday season—the most considerable time for beverage sales and a time when families and friends are getting together and mixing well. “Freedom” is the first brand spot to date and features a “manly man” pondering what happened to men with a surprising twist at the end. The spot was directed by Trevor Paperny, executive producer at Plus Plus, the sister production company of The Many. The Many partnered with the International Gay Rodeo Association (IGRA) to determine the location for the spot. As a token of Mixwell’s appreciation, a donation will be made to the IGRA. Film advertisement created by The Many, United States for Mixwell, within the category: Non-Alcoholic Drinks.

As countless homes across America celebrate Mother’s Day, Vroom, the Bezos Family Foundation’s early learning initiative, has The film comes at a time where in many families, the role of caregiver isn’t filled by a mom at all. Single dads, grandparents, aunts and other caring adults all play the important role of superhero when a child needs them most. Vroom is a newly-launched brain building initiative that finds teaching opportunities in the everyday moments children and their caregivers already spend together. Digital advertisement created by Johannes Leonardo, United States for Vroom, within the category: Public Interest, NGO.

Film advertisement created by Firehouse, United States for Firehouse, within the category: Agency Self-Promo.

Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Film advertisement created by The Lucy Collective, United States for The Lucy Collective, within the category: Agency Self-Promo.

Film advertisement created by BBDO, United States for Pearle Vision, within the category: Personal Accessories.

Film advertisement created by Underdog Entertainment, United States for Hallmark, within the category: Other.

Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.